EN DE
STOCK COMPARISON

NFC vs Procter & Gamble: Fair Value & Quality

Both stocks run through our valuation models. Here is how NFC (265740) and Procter & Gamble (PG) compare, as of Sep 25, 2026.

As of Sep 25, 2026, Fair Value Calculator sees Procter & Gamble as the less overvalued of the two: NFC trades at KRW 7,450 versus a fair value of KRW 4,021 (-46%), while Procter & Gamble trades at $147 versus $110 (-25%).
NFC
265740.KQ · KRW · Consumer Staples
-46%
upside to fair value
overvalued
PriceKRW 7,450
Fair ValueKRW 4,021
Quality57/100
Procter & Gamble
PG · USD · Consumer Staples
-25%
upside to fair value
overvalued
Price$147
Fair Value$110
Quality76/100
Get comparisons like this free by email every month: the most undervalued quality stocks.

Head-to-head numbers

Green is the better side of a row, red the weaker one (for valuation multiples: lower = cheaper). Grey rows are for reference only and are not scored.

betterweakerfor reference, not scored

NFCProcter & Gamble
Valuation
n/aP/E (TTM)21.5×
n/aP/S (TTM)4.17×
n/aP/B6.96× · book value is mostly goodwill
n/aEV/EBITDA15.1×
n/aPEG4.13×
−46.0%Fair value upside−25.1%
0.8%Dividend yield2.9%
KRW 60Dividend per share$4.23
Profitability
9%Operating margin23%
1.28×EBIT margin trend (5Y)1.10×
4%Return on equity31%
2%Return on assets11%
Growth
36%Revenue growth (YoY)7%
31.5%Avg. growth/yr (3Y)1.7%
16.5%Avg. growth/yr (5Y)3.5%
+37.3%Value creation/yr+8.5%
Balance & size
29.3×Interest coverage (EBIT/interest)22.5×
0.05×Debt / equity0.48×
$93MMarket cap$362B
expensiveGrowth qualityhealthy

NFC leads: 6 to 5 metric wins.

n/a = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

NFCof which business quality 57 · market factors 50 Procter & Gambleof which business quality 71 · market factors 55
ProfitabilityMargins and returns on capital today
56
73
Quality GrowthAre margins and returns improving?
100
46
CashflowEarnings quality: real cash, not paper profit
5
65
Fin. StrengthBalance sheet, leverage, solvency risk
86
70
InvestmentDisciplined investing over empire-building
68
85
Low VolatilityCalm price path (market factor)
39
95
MomentumPrice trend over the last 3–12 months (market factor)
56
40
52W MomentumDistance to the 52-week high (market factor)
53
35
Net IssuanceShare count: buybacks or dilution?
40
91

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyNFCPrice KRW 7,450Procter & GamblePrice $147
DCF Models+8%close to the priceKRW 8,068-31%below the price$101
Earnings-Based+64%above the priceKRW 12,209-42%below the price$85.21
Dividend Discount-97%below the priceKRW 227-60%below the price$59.55
Multiples+36%above the priceKRW 10,105-19%below the price$120
Asset-Based-67%below the priceKRW 2,452-90%below the price$14.97
Growth DCFn/a-48%below the price$77.36
Economic Profit-24%below the priceKRW 5,673-54%below the price$68.20
Growth Earnings+119%above the priceKRW 16,305-24%below the price$112
Minimum-97%below the priceKRW 227-90%below the price$14.97
Maximum+119%above the priceKRW 16,305-19%below the price$120
Median+8%close to the priceKRW 8,068-45%below the price$81.28
Geometric mean-37%below the priceKRW 4,709-53%below the price$69.53

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

NFC: 8 of 17 models see the stock below the current price.

Procter & Gamble: 24 of 24 models see the stock below the current price.

Scenario ranges

From our cautious bear scenario to the optimistic bull scenario. The white tick is the current price (value above it), the green tick the fair value (value below it): if the price sits left of the fair value, there is room to rise.

NFC
Price KRW 7,450
Fair Value KRW 4,021
Bear KRW 3,311Bull KRW 9,147
Procter & Gamble
Price $147
Fair Value $110
Bear $72.82Bull $151

Compare two other stocks

Tap a field and type again, ticker or company name.

Free, no sign-up

Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

NFC · Consumer Staples

Quality score57 · above median
Fair value upside-46% · bottom 25%

Procter & Gamble · Consumer Staples

Quality score76 · Top 25%
Fair value upside-25% · below median

Bottom line

As of Sep 25, 2026, Fair Value Calculator sees Procter & Gamble as the less overvalued of the two: NFC trades at KRW 7,450 versus a fair value of KRW 4,021 (-46%), while Procter & Gamble trades at $147 versus $110 (-25%).

Procter & Gamble has the higher quality score (76/100).

Open Procter & Gamble live analysis →

More comparisons

Popular match-ups from the same sectors, all with fair value and quality score.

Free · Top-25 report

See the undervalued quality stocks every month

Just your email for the monthly Top-25 report of the most undervalued quality stocks, with fair value, quality and price target. Plus 14 days of Pro to try, no card.

Free. You confirm by email (double opt-in) and can unsubscribe anytime in one click. Not financial advice.

A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.