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STOCK COMPARISON

TTFB Co vs McDonald’s: Fair Value & Quality

Both stocks run through our valuation models. Here is how TTFB Co (2729) and McDonald’s (MCD) compare, as of Sep 25, 2026.

As of Sep 25, 2026, Fair Value Calculator sees TTFB Co as the less overvalued of the two: TTFB Co trades at TWD 158 versus a fair value of TWD 113 (-28%), while McDonald’s trades at $238 versus $162 (-32%).
TTFB Co
2729.TWO · TWD · Consumer Discretionary
-28%
upside to fair value
overvalued
PriceTWD 158
Fair ValueTWD 113
Quality50/100
McDonald’s
MCD · USD · Consumer Discretionary
-32%
upside to fair value
overvalued
Price$238
Fair Value$162
Quality69/100
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Head-to-head numbers

Green is the better side of a row, red the weaker one (for valuation multiples: lower = cheaper). Grey rows are for reference only and are not scored.

betterweakerfor reference, not scored

TTFB CoMcDonald’s
Valuation
23.3×P/E (TTM)19.6×
1.09×P/S (TTM)7.11×
2.75×P/BNegative equity
9.6×EV/EBITDA15.8×
n/aPEG2.56×
−28.2%Fair value upside−32.0%
3.7%Dividend yield3.0%
TWD 5.80Dividend per share$7.26
Profitability
6%Operating margin44%
0.59×EBIT margin trend (5Y)1.21×
10%Return on equityNegative equity
4%Return on assets14%
Growth
4%Revenue growth (YoY)9%
10.4%Avg. growth/yr (3Y)5.1%
5.8%Avg. growth/yr (5Y)7.0%
−2.6%Value creation/yr+11.7%
Balance & size
14.4×Interest coverage (EBIT/interest)7.8×
0.01×Debt / equityNegative equity
$211MMarket cap$195B
mixedGrowth qualityhealthy

McDonald’s leads: 6 to 7 metric wins.

n/a = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

TTFB Coof which business quality 52 · market factors 46 McDonald’sof which business quality 65 · market factors 40
ProfitabilityMargins and returns on capital today
55
64
Quality GrowthAre margins and returns improving?
40
46
CashflowEarnings quality: real cash, not paper profit
46
76
Fin. StrengthBalance sheet, leverage, solvency risk
59
53
InvestmentDisciplined investing over empire-building
57
57
Low VolatilityCalm price path (market factor)
100
95
MomentumPrice trend over the last 3–12 months (market factor)
28
23
52W MomentumDistance to the 52-week high (market factor)
17
6
Net IssuanceShare count: buybacks or dilution?
51
91

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyTTFB CoPrice TWD 158McDonald’sPrice $238
DCF Models-25%below the priceTWD 119-43%below the price$137
Earnings-Based-66%below the priceTWD 53.52-57%below the price$102
Dividend Discount-47%below the priceTWD 82.75-59%below the price$98.39
Multiples-14%close to the priceTWD 135-6%close to the price$225
Asset-Based-76%below the priceTWD 38.40n/a
Growth DCF-36%below the priceTWD 101-68%below the price$76.15
Economic Profit-65%below the priceTWD 54.42-52%below the price$113
Growth Earnings-14%close to the priceTWD 136-12%close to the price$209
Minimum-76%below the priceTWD 38.40-68%below the price$76.15
Maximum-14%close to the priceTWD 136-6%close to the price$225
Median-42%below the priceTWD 91.63-52%below the price$113
Geometric mean-48%below the priceTWD 81.89-46%below the price$128

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

TTFB Co: 22 of 26 models see the stock below the current price.

McDonald’s: 19 of 21 models see the stock below the current price.

Scenario ranges

From our cautious bear scenario to the optimistic bull scenario. The white tick is the current price (value above it), the green tick the fair value (value below it): if the price sits left of the fair value, there is room to rise.

TTFB Co
Price TWD 158
Fair Value TWD 113
Bear TWD 74.11Bull TWD 164
McDonald’s
Price $238
Fair Value $162
Bear $91.48Bull $251

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

TTFB Co · Consumer Discretionary

Quality score50 · below median
Fair value upside-28% · below median

McDonald’s · Consumer Discretionary

Quality score69 · Top 25%
Fair value upside-32% · below median

Bottom line

As of Sep 25, 2026, Fair Value Calculator sees TTFB Co as the less overvalued of the two: TTFB Co trades at TWD 158 versus a fair value of TWD 113 (-28%), while McDonald’s trades at $238 versus $162 (-32%).

McDonald’s has the higher quality score (69/100).

Open TTFB Co live analysis →

More comparisons

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.