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STOCK COMPARISON

East Money Information Co vs Morgan Stanley: Fair Value & Quality

Both stocks run through our valuation models. Here is how East Money Information Co (300059) and Morgan Stanley (MS) compare, as of Sep 5, 2026.

As of Sep 5, 2026, Fair Value Calculator sees Morgan Stanley as the less overvalued of the two: East Money Information Co trades at ¥19.15 versus a fair value of ¥4.77 (-75%), while Morgan Stanley trades at $217 versus $139 (-36%).
East Money Information Co
300059.SHE · CNY · Financials
-75%
upside to fair value
overvalued
Price¥19.15
Fair Value¥4.77
Quality48/100
Morgan Stanley
MS · USD · Financials
-36%
upside to fair value
overvalued
Price$217
Fair Value$139
Quality67/100
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Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

East Money Information CoMorgan Stanley
Valuation
23.7×P/E (TTM)20.1×
17.82×P/S (TTM)4.79×
3.39×P/B3.14×
14.9×EV/EBITDA22.1×
1.79×PEG2.64×
−75.1%Fair value upside−36.0%
0.5%Dividend yield1.8%
¥0.10Dividend per share$4.00
Profitability
75%Operating margin41%
1.30×EBIT margin trend (5Y)0.66×
15%Return on equity16%
3%Return on assets1%
Growth
44%Revenue growth (YoY)16%
8.8%Avg. growth/yr (3Y)22.5%
14.3%Avg. growth/yr (5Y)18.3%
+14.3%Value creation/yr+11.1%
Balance & size
6.2×Interest coverage (EBIT/interest)0.4×
0.30×Debt / equity3.13×
$47BMarket cap$351B
expensiveGrowth qualitymixed

Even match: 8 to 8 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

East Money Information Coof which business quality 44 · market factors 35 Morgan Stanleyof which business quality 62 · market factors 72
ProfitabilityMargins and returns on capital today
39
31
Quality GrowthAre margins and returns improving?
52
56
CashflowEarnings quality: real cash, not paper profit
0
100
Fin. StrengthBalance sheet, leverage, solvency risk
64
26
InvestmentDisciplined investing over empire-building
46
82
Low VolatilityCalm price path (market factor)
67
58
MomentumPrice trend over the last 3–12 months (market factor)
29
73
52W MomentumDistance to the 52-week high (market factor)
9
87
Net IssuanceBuybacks instead of dilution
80
96

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyEast Money Information CoPrice ¥19.15Morgan StanleyPrice $217
DCF Modelsn/a-40%below the price$130
Earnings-Basedn/a-2%close to the price$214
Dividend Discountn/a-63%below the price$79.85
Multiples-74%below the price¥4.94-45%below the price$119
Asset-Based-80%below the price¥3.89-78%below the price$47.42
Growth DCFn/a+53%above the price$332
Economic Profitn/a-56%below the price$95.82
Minimum-80%below the price¥3.89-78%below the price$47.42
Maximum-74%below the price¥4.94+53%above the price$332
Median-77%below the price¥4.42-45%below the price$119
Geometric mean-77%below the price¥4.38-44%below the price$122

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

East Money Information Co: 2 of 2 models see the stock below the current price.

Morgan Stanley: 11 of 13 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

East Money Information Co
Bear ¥3.58Fair Value ¥4.77Bull ¥5.97
¥19.15 = current price (white tick)
Morgan Stanley
Bear $77.78Fair Value $139Bull $228
$217 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

East Money Information Co · Financials

Quality score48 · below median
Fair value upside-75% · bottom 25%

Morgan Stanley · Financials

Quality score67 · Top 25%
Fair value upside-36% · below median

Bottom line

As of Sep 5, 2026, Fair Value Calculator sees Morgan Stanley as the less overvalued of the two: East Money Information Co trades at ¥19.15 versus a fair value of ¥4.77 (-75%), while Morgan Stanley trades at $217 versus $139 (-36%).

Morgan Stanley has the higher quality score (67/100).

See the full analysis →
East Money Information Co · Morgan Stanley

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.