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STOCK COMPARISON

Amazon.com vs PDD Holdings: Fair Value & Quality

Both stocks run through our valuation models. Here is how Amazon.com (AMZN) and PDD Holdings (PDD) compare, as of Oct 30, 2026.

As of Oct 30, 2026, Fair Value Calculator sees PDD Holdings as the more attractively valued of the two: Amazon.com trades at $240 versus a fair value of $140 (−41.6%), while PDD Holdings trades at $78.61 versus $236 (+200.0%).
Amazon.com
AMZN · USD · Consumer Discretionary
−41.6%
upside to fair value
overvalued
Price$240
Fair Value$140
Quality56/100
Fair ValueQualityUptrend
PDD Holdings
PDD · USD · Consumer Discretionary
+200.0%
upside to fair value
undervalued
Price$78.61
Fair Value$236
Quality67/100
Fair ValueQualityUptrend
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Head-to-head numbers

Green is the better side of a row, red the weaker one (for valuation multiples: lower = cheaper). Grey rows are for reference only and are not scored.

betterweakerfor reference, not scored

Amazon.comPDD Holdings
Valuation
19.6×P/E (TTM)8.9×
22.8×Forward P/E (FY2027)6.3×
3.43×P/S (TTM)1.72×
6.47×P/B1.87×
15.6×EV/EBITDA6.1×
1.48×PEG0.69×
−41.6%Fair value upside+200.0%
Profitability
13.7%Operating margin24.7%
1.90×EBIT margin trend (5Y)n/a
30.6%Return on equity22.8%
9.5%Return on assets15.5%
Growth
19.6%Revenue growth (YoY)8.1%
11.7%Avg. growth/yr (3Y)49.0%
13.2%Avg. growth/yr (5Y)48.7%
+27.7%Value creation/yr+86.5%
Balance & size
35.2×Interest coverage (EBIT/interest)n/a
0.16×Debt / equity0.01×
$2.7TMarket cap$117B
expensiveGrowth qualityhealthy
Forward P/E: price divided by the analyst consensus for the first fiscal year that has not started yet. The current year carries special items from quarters already reported. Amazon.com: FY 2026 earnings estimate probably distorted by a special item known to analysts (12.92 is not between the FY 2025 actual of 7.17 and the FY 2027 estimate of 10.55).

PDD Holdings leads: 0 to 13 metric wins.

n/a = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Amazon.com PDD Holdings
ProfitabilityHow much profit the company makes from its sales and capital
65
76
Quality GrowthAre margins and returns getting better?
52
22
CashflowDo the profits arrive as real cash?
44
81
Financial strengthDebt, balance sheet and risk of trouble
80
96
InvestmentDoes it invest with discipline instead of growing at any price?
3
33
Low VolatilityHow calm the share price moves, does not count
42
80
MomentumPrice trend of the last 3 to 12 months, does not count
32
15
Near the 52-week highDistance to the 52-week high, does not count
44
4
New sharesBuys back shares or issues new ones?
72
83

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyAmazon.comPrice $240PDD HoldingsPrice $78.61
DCF Models−22.5%below the price$186+286.2%above the price$304
Earnings-Based−23.7%below the price$183+360.1%above the price$362
Multiples−44.3%below the price$134+101.0%above the price$158
Asset-Based−90.2%below the price$23.52−59.2%below the price$32.11
Growth DCF−72.4%below the price$66.36+228.9%above the price$259
Economic Profit−68.7%below the price$75.16+65.2%above the price$130
Growth Earnings−0.7%close to the price$239+510.8%above the price$480
Matching families7 of 7
Minimum−90.2%below the price$23.52−59.2%below the price$32.11
Maximum−0.7%close to the price$239+510.8%above the price$480
Median−44.3%below the price$134+228.9%above the price$259
Geometric mean−56.9%below the price$104+141.9%above the price$190
Ahead family by family0 of 77 of 7

Minimum, maximum, median and geometric mean only use the families both stocks have (matching families: 7 of 7), so a family without a value on one side does not distort the comparison. Ahead in a family is the stock whose fair value there sits higher relative to its price. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Family by family: PDD Holdings is ahead in 7 of 7 shared families, Amazon.com in none.

Amazon.com: 22 of 23 models see the stock below the current price.

PDD Holdings: 3 of 24 models see the stock below the current price.

Scenario ranges

From our cautious bear scenario to the optimistic bull scenario. The white tick is the current price (value above it), the green tick the fair value (value below it): if the price sits left of the fair value, there is room to rise.

Amazon.com
Price $240
Fair Value $140
Bear $70.25Bull $176
PDD Holdings
Price $78.61
Fair Value $236
Bear $126Bull $419

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Amazon.com · Consumer Discretionary

Quality score56 · above median
Fair value upside−41.6% · below median

PDD Holdings · Consumer Discretionary

Quality score67 · Top 25%
Fair value upside+200.0% · Top 25%

Bottom line

As of Oct 30, 2026, Fair Value Calculator sees PDD Holdings as the more attractively valued of the two: Amazon.com trades at $240 versus a fair value of $140 (−41.6%), while PDD Holdings trades at $78.61 versus $236 (+200.0%).

PDD Holdings has the higher quality score (67/100).

Open PDD Holdings live analysis →

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.