STOCK COMPARISON
Baidu vs Alphabet Inc Class C: Fair Value & Quality
Both stocks run through our valuation models. Here is how Baidu (9888) and Alphabet Inc Class C (GOOG) compare, as of Aug 10, 2026.
As of Aug 10, 2026, Fair Value Calculator sees Baidu as the less overvalued of the two: Baidu trades at HK$107 versus a fair value of HK$75.26 (-30%), while Alphabet Inc Class C trades at $353 versus $145 (-59%).
Baidu
9888.HK · HKD · Communication Services
-30%
upside to fair value
overvalued
PriceHK$107
Fair ValueHK$75.26
Quality40/100
Alphabet Inc Class C
GOOG · USD · Communication Services
-59%
upside to fair value
overvalued
Price$353
Fair Value$145
Quality70/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
BaiduAlphabet Inc Class C
Valuation
—P/E (TTM)26.4×
0.28×P/S (TTM)10.00×
0.14×P/B10.17×
3.1×EV/EBITDA26.3×
0.88×PEG1.36×
—Dividend yield0.2%
—Dividend per share$0.84
Profitability
1%Net margin38%
10%Operating margin36%
0%Return on equity39%
1%Return on assets15%
Growth
-1%Revenue growth (YoY)22%
0.6%Avg. growth/yr (3Y)12.5%
3.3%Avg. growth/yr (5Y)17.2%
Balance & size
0.23×Debt / equity0.11×
$36BMarket cap$4.2T
mixedGrowth qualityexpensive
Alphabet Inc Class C leads: 4 to 8 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
Baiduof which business quality 38 · market factors 43
Alphabet Inc Class Cof which business quality 69 · market factors 65
ProfitabilityMargins and returns on capital today
21
84
Quality GrowthAre margins and returns improving?
8
56
CashflowEarnings quality: real cash, not paper profit
4
61
Fin. StrengthBalance sheet, leverage, solvency risk
54
82
InvestmentDisciplined investing over empire-building
68
8
Low VolatilityCalm price path (market factor)
60
52
MomentumPrice trend over the last 3–12 months (market factor)
31
61
52W MomentumDistance to the 52-week high (market factor)
43
88
Net IssuanceBuybacks instead of dilution
95
99
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
Baidu
DCF ModelsHK$99.27
Earnings-BasedHK$49.78
Dividend DiscountHK$171
MultiplesHK$39.14
Asset-BasedHK$65.06
Economic ProfitHK$46.39
Growth EarningsHK$65.05
15 of 17 models see the stock below the current price.
Alphabet Inc Class C
DCF Models$200
Earnings-Based$260
Dividend Discount$15.70
Multiples$133
Asset-Based$22.75
Growth DCF$181
Economic Profit$155
Growth Earnings$343
23 of 26 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
Baidu
Bear HK$52.68Fair Value HK$75.26Bull HK$75.26
HK$107 = current price (white tick)
Alphabet Inc Class C
Bear $107Fair Value $145Bull $377
$353 = current price (white tick)
Compare two other stocks
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Baidu · Communication Services
Quality score40 · bottom 25%
Fair value upside-30% · below median
Alphabet Inc Class C · Communication Services
Quality score70 · Top 25%
Fair value upside-59% · bottom 25%
Bottom line
As of Aug 10, 2026, Fair Value Calculator sees Baidu as the less overvalued of the two: Baidu trades at HK$107 versus a fair value of HK$75.26 (-30%), while Alphabet Inc Class C trades at $353 versus $145 (-59%).
Alphabet Inc Class C has the higher quality score (70/100).
See the full analysis →
More comparisons
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
