Baidu Inc (9888) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Baidu Inc HK$80.49, price HK$88.55, upside -9.1%, quality 40 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
Watch Baidu Inc for free, get notified when fair value or trend changes. Plus fair value for all 35,000+ stocks, 14 days of Pro free, no card.Watch for freePro now: $1 first month
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range HK$75.10 – HK$199.40 · fair‑value band HK$60.37 – HK$109.23 · the HK$88.55 price screens above the HK$80.49 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Sep 24, 2026.
Follow Baidu in your weekly email
Every Wednesday you see whether Baidu is on track or worth a review, plus price against fair value. Free, up to 3 stocks.
We send you a confirmation link. Unsubscribe with one click.
Baidu, Inc. provides internet content, value-added telecommunication-based, internet map, and online audio and video services in the People's Republic of China. It operates in two segments, Baidu General Business and iQIYI. The Baidu General Business segment offers products and services for mobile ecosystem, AI cloud, and intelligent driving.
Show more
Baidu, Inc. provides internet content, value-added telecommunication-based, internet map, and online audio and video services in the People's Republic of China. It operates in two segments, Baidu General Business and iQIYI. The Baidu General Business segment offers products and services for mobile ecosystem, AI cloud, and intelligent driving. This segment operates Baidu App that enables users to access search, feed, content, and other services through mobile devices; and Haokan, which offers a range of various user generated and professionally produced short videos. It also provides a portfolio of knowledge and information products, including Baidu Wiki, which features columns and videos, such as encyclopedia of intangible cultural heritage, digital museum and recorder of history; Baidu Knows, an online community where users can pose questions to other users, such as individuals, professionals, and enterprises; Baidu Experience, an online platform where users share daily knowledge and experience; ERNIE Bot, new AI-native product that serves as a multi-round conversational AI assistant on both PC and mobile; and Baidu Post, a social media that allows users to post text, image, audio and video content, and reply to original curation forming valuable discussion groups, as well as livestreaming services, including live streaming and AI-powered digital human livestreaming. In addition, the company offers DuerOS smart assistant for the Chinese language; Apollo Go autonomous ride-hailing service; online marketing services; Baidu Maps, a voice-enabled mobile app providing users with travel-related services; and AI chips. The iQIYI segment produces and distributes professionally produced content. This segment offers online entertainment video services, including online videos, experience services, online games, comics, and others. The company was incorporated in 2000 and is headquartered in Beijing, the People's Republic of China.
Stock analysis
Baidu Inc (9888) currently trades at HK$88.55, while our model-based Fair Value estimate is HK$80.49, implying the stock looks roughly 10.0% fairly valued today.
Show more
Valuation
Bull case: the DCF Models group reads highest at a median of HK$150.89 per share, and 3 of the 15 models we run sit above the HK$88.55 price.
Bear case: the Economic Profit group reads lowest at HK$28.35, and 12 of the 15 models stay below the price. Evidence for this calculation is low.
Scenario range: HK$60.37 (bear) to HK$109.23 (bull), the price of HK$88.55 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 40/100 (below-average quality), in the Communication Services sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Baidu Inc reported revenue of 126B CNY in FY2025 versus 124B CNY in FY2021, a compound +0.2%/yr. Reported net income was 5.4B CNY in FY2025, compounding −14.6%/yr from FY2021.
Key figures
Market cap HK$282B (≈ $36.0B) · P/S ratio 2.19 · EPS (TTM) HK$6.14 · Net margin 4.3% · Return on equity 0.3% · Return on assets (EBIT) 3.9% · Operating margin 10.0% · Revenue (TTM) 129B CNY.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 48 out of 100 (low confidence).
What moves the price
The share trades about 45% below its 52-week high and 1% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 48% fair-value upside, at −9%, 9888 screens richer than that median.
Fair Value models
Bear HK$60.37Fair Value HK$80.49Bull HK$109.23
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (HK$4.49 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.19/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
−5.5%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+0.6%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.3%
Start year 2020 (pandemic). Over 10 years: +6.6% a year
Revenue growth 22 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+44.1%
’14
’15
’16
’17
’18
’19
’20
’21
’22
’23
’24
’25
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−19.6%
Earnings growth per share plus dividend.
Earnings per share, growth per year−19.6%
Dividend (yield on the price)0.0%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−20% vs −8%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.13% → 8%
News mood ⓘNews mood, the average tone of recent news (100 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Neutral
Recent news coverage is roughly neutral, about typical for how stocks are covered.
Price, fair value, quality and upside side by side.
Free, no sign-up
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Internet Content & Information · 149 stocks
Beats the industry median on 5/12 measures
A mixed picture versus its industry peers.
Valuation
Quality Score40 · Bottom 25%
Fair Value upside−9% · Below median
Profitability
Return on equity (TTM)0% · Below median
Return on assets1% · Below median
Net margin (TTM)1% · Below median
Operating margin (TTM)10% · Above median
Growth and dividend
Revenue growth−1% · Below median
Balance sheet
Debt / equity0.23× · Above median
Valuation Multiplesvs Internet Content & Information median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Baidu Inc Fair Value". https://www.fairvalue-calculator.com/stock/9888
Frequently asked questions
Is Baidu Inc (9888) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of HK$80.49 versus a price of HK$88.55, about −9% upside (fairly valued).
What is the fair value of 9888?
Our model-based fair value for Baidu Inc is HK$80.49 (as of Sep 24, 2026), built from audited fundamentals. The current price: HK$88.55.
What is the quality score of 9888?
Baidu Inc has a Quality Score of 40/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Baidu Inc (9888)?
Our model-based price target is the fair value of HK$80.49 (as of Sep 24, 2026) from 15 valuation models. Cautious scenario HK$60.37, optimistic scenario HK$109.23. It is a calculation from audited fundamentals, not an analyst target.
What is the Baidu Inc stock forecast for 2026?
Our models put fair value at HK$80.49, about −9% upside versus a price of HK$88.55 (fairly valued). Cautious scenario HK$60.37, optimistic scenario HK$109.23. The calculation is refreshed regularly with new filings.
What is the revenue of Baidu Inc (9888)?
Baidu Inc reported trailing-twelve-month revenue of about 129B CNY (latest available figure, as of Sep 24, 2026).
What is the intrinsic value of Baidu Inc (9888)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Baidu Inc it is HK$80.49 per share (as of Sep 24, 2026), against a price of HK$88.55. It is the blended result of 15 valuation models (cash flow, earnings, asset, dividend).
Is Baidu Inc stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 9888 trades above its calculated fair value: price HK$88.55, fair value HK$80.49, a gap of about −9% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 9888?
No. The price is what the market pays today (HK$88.55); the fair value is what the company's own numbers justify (HK$80.49). For Baidu Inc the two are HK$8.06 per share apart. That gap is exactly why we show both numbers side by side.
How much is Baidu Inc worth?
The market values Baidu Inc at about HK$282B (market capitalisation, as of Sep 24, 2026). Per share that is HK$88.55; our models calculate a fair value of HK$80.49 per share.
What do the bullish and bearish scenarios say about 9888?
Our models span a range for Baidu Inc: cautious scenario HK$60.37, base HK$80.49, optimistic HK$109.23 per share (as of Sep 24, 2026, price HK$88.55). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of 9888?
The PEG ratio of Baidu Inc is 0.88 (P/E divided by earnings growth, as of Sep 24, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Baidu Inc (9888)?
Balance-sheet figures for Baidu Inc (as of Sep 24, 2026): return on equity 0.3%, debt of 0.23 per unit of equity. They feed the Quality Score of 40/100, which measures business quality independently of the share price.
How far is 9888 from its 52-week high?
Baidu Inc trades at HK$88.55, about 45% below its 52-week high of HK$160.50 and 1% above the low of HK$87.35 (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of HK$80.49 is for.
Which stocks are comparable to Baidu Inc?
From the same area (Communication Services) we also value Alphabet Inc, Meta Platforms, Inc, Tencent Holdings, Spotify Technology S.A, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Baidu Inc stock attractive at the current price?
The data as of Sep 24, 2026: price HK$88.55, calculated fair value HK$80.49 (−9%), Quality Score 40/100, from 15 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 9888 calculated?
We run Baidu Inc through 15 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of HK$80.49, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1 % above its aggregate fair value. Baidu Inc itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Baidu Inc (9888)?
The closing price on Sep 23, 2026 was HK$88.55. Our model-based fair value is HK$80.49, about −9% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Baidu Inc right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. A fairly wide model range (HK$60.37 to HK$109.23) leaves room in how you read the outcome. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Where does the earnings growth of Baidu Inc (9888) come from?
Earnings per share at Baidu Inc grew −1.8 % a year from 2014 to 2025. Broken into its drivers: revenue per share +8.8 %, EBIT margin −3.5 %, tax rate −0.1 %, residual (interest, one-offs) −6.4 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Baidu Inc
How large is the market capitalisation of Baidu Inc (9888)?
The market capitalisation of Baidu Inc is HK$282B (≈ $36.0B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Baidu Inc (9888)?
The price-to-sales ratio of Baidu Inc is 2.19 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Baidu Inc (9888)?
Earnings per share at Baidu Inc are HK$6.14. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Baidu Inc (9888)?
The net margin of Baidu Inc is 4.3% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Baidu Inc (9888)?
The return on equity (ROE) of Baidu Inc is 0.3% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Baidu Inc (9888)?
On an EBIT basis the return on assets of Baidu Inc is 3.9% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Baidu Inc (9888)?
The operating margin of Baidu Inc is 10.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Baidu Inc (9888)?
Revenue at Baidu Inc is growing −1.2% versus a year earlier (3y avg +0.6%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Baidu Inc (9888)?
Earnings per share at Baidu Inc are growing −59.3% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Baidu Inc (9888) generate?
The free cash flow of Baidu Inc is −14.7B CNY (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Baidu Inc (9888) carry?
The net debt of Baidu Inc is 76.4B CNY (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
Free · no account needed
Watch Baidu Inc in the live analysis
One click puts Baidu Inc on your watchlist: fair value and trend at a glance, plus comparison, the diversification check and the 35,000+ stock screener. You can also try 14 days of Pro there, no card.
Thin data
Sep 24, 2026