Alphabet Inc Class C (GOOG) fair value: what the stock is really worth
We calculate from audited financials what Alphabet Inc Class C is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily.
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69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 17, 2026.
How to read this chart
60‑month range $82.76 – $398.80 · fair‑value band $210.12 – $745.84 · the $344.41 price screens above the $332.82 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 17, 2026.
Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments.
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Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in Google Play and YouTube; and devices, as well as the provision of YouTube consumer subscription services, such as YouTube TV, YouTube Music and Premium, NFL Sunday Ticket, and Google One. The Google Cloud segment offers consumption-based fees and subscriptions for AI solutions, including AI infrastructure, Vertex AI platform, and Gemini enterprise. It also provides cybersecurity, and data and analytics services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Calendar, Gmail, Docs, Drive, and Meet; and other enterprise services. The Other Bets segment sells transportation and internet services. Alphabet Inc. was incorporated in 1998 and is headquartered in Mountain View, California.
Stock analysis
Alphabet Inc Class C (GOOG) currently trades at $344.41, while our model-based Fair Value estimate is $332.82, implying the stock looks roughly 3.5% fairly valued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of $343.27 per share, and 3 of the 26 models we run sit above the $344.41 price.
Bear case: the Multiples group reads lowest at $118.84, and 23 of the 26 models stay below the price. Evidence for this calculation is high.
Scenario range: $210.12 (bear) to $745.84 (bull), the price of $344.41 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 70/100 (solid quality), in the Communication Services sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Alphabet Inc Class C reported revenue of $403B in FY2025 versus $258B in FY2021, a compound +11.8%/yr. Reported net income was $132B in FY2025, compounding +14.8%/yr from FY2021.
Key figures
Market cap $4.2T · P/E ratio 26.4 · P/S ratio 8.65 · EPS (TTM) $13.12 · Dividend yield 0.2% · Net margin 32.8% · Return on equity 38.9% · Return on assets (EBIT) 22.0%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 68 out of 100 (high confidence).
What moves the price
The share trades about 15% below its 52-week high and 111% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 10% fair-value upside, at −3%, GOOG screens richer than that median.
Fair Value models
Bear $210.12Fair Value $332.82Bull $745.84
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then ($8.88 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.62/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+15.1%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+12.5%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+17.2%
Revenue growth 25 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+48.9%
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What shareholders gained per year (last 5 years) (mathematically smoothed) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Smoothed = median of all growth paths between the years of the window (trend line on the logarithm of earnings per share): a single extreme year cannot distort the rate. The reported figure stays in the tooltip.
+28.9%
Earnings growth per share plus dividend.
Earnings per share, growth per year+28.7%
Dividend (yield on the price)0.2%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.30% vs 25%, picking up
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.23% → 32%
2025 sits 86% above its own trend. The rate follows the median trend of the last 5 years, not that single year.
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+28.0%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+17.4%
Yearly sales growth analysts expect, extended to five years.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Internet Content & Information · 150 stocks
Beats the industry median on 6/15 measures
A mixed picture versus its industry peers.
Valuation
Quality Score70 · Top 25%
Fair Value upside−57% · Bottom 25%
Profitability
Return on equity (TTM)39% · Top 25%
Return on assets15% · Top 25%
Net margin (TTM)38% · Top 25%
Operating margin (TTM)36% · Top 25%
Growth and dividend
Revenue growth22% · Top 25%
Dividend yield (TTM)0.2% · Bottom 25%
Balance sheet
Debt / equity0.11× · Above median
Valuation Multiplesvs Internet Content & Information median · lower = cheaper
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Cite: Fair Value Calculator (2026). "Alphabet Inc Class C Fair Value". https://www.fairvalue-calculator.com/stock/GOOG
Frequently asked questions
Is Alphabet Inc Class C (GOOG) overvalued or undervalued?
As of Sep 17, 2026, our model estimates a fair value of $332.82 versus a price of $344.41, about −3% upside (fairly valued).
What is the fair value of GOOG?
Our model-based fair value for Alphabet Inc Class C is $332.82 (as of Sep 17, 2026), built from audited fundamentals. The current price: $344.41.
What is the quality score of GOOG?
Alphabet Inc Class C has a Quality Score of 70/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Alphabet Inc Class C (GOOG)?
Our model-based price target is the fair value of $332.82 (as of Sep 17, 2026) from 26 valuation models. Cautious scenario $210.12, optimistic scenario $745.84. It is a calculation from audited fundamentals, not an analyst target.
What is the Alphabet Inc Class C stock forecast for 2026?
Our models put fair value at $332.82, about −3% upside versus a price of $344.41 (fairly valued). Cautious scenario $210.12, optimistic scenario $745.84. The calculation is refreshed regularly with new filings.
What is the revenue of Alphabet Inc Class C (GOOG)?
Alphabet Inc Class C reported trailing-twelve-month revenue of about $422B (latest available figure, as of Sep 17, 2026).
Does Alphabet Inc Class C pay a dividend?
Alphabet Inc Class C currently shows a dividend yield of about 0.24% relative to its recent price (as of Sep 17, 2026).
What growth is priced into Alphabet Inc Class C (GOOG)?
For today's price to be fair in a discounted-cash-flow model, Alphabet Inc Class C would have to grow free cash flow by +28.0 % per year for five years (discount rate 9.3 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +17.2 % per year. As of Sep 17, 2026.
What discount rate (WACC) does the fair value of GOOG use?
Our models discount Alphabet Inc Class C at 9.3 %: a base by market capitalisation (mega), damped by beta 1.25, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Alphabet Inc Class C that is +28.0 % per year a year over ten years, using the same discount rate (9.3 %) and the same formula as our fair value.
How much growth has Alphabet Inc Class C (GOOG) delivered so far?
Over the past 5 years revenue at Alphabet Inc Class C grew +17.2 % a year. The price currently implies +28.0 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Alphabet Inc Class C (GOOG) growing?
The median revenue growth in the sector is +2.0 % a year. That is the yardstick for the growth priced into Alphabet Inc Class C (+28.0 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Alphabet Inc Class C (GOOG)?
The free-cash-flow yield on the price is 1.74 %: that much free cash flow Alphabet Inc Class C produces per unit of market value. When it exceeds the discount rate of our models (9.3 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Alphabet Inc Class C (GOOG)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Alphabet Inc Class C it is $332.82 per share (as of Sep 17, 2026), against a price of $344.41. It is the blended result of 26 valuation models (cash flow, earnings, asset, dividend).
Is Alphabet Inc Class C stock overvalued or undervalued in 2026?
As of Sep 17, 2026, GOOG trades above its calculated fair value: price $344.41, fair value $332.82, a gap of about −3% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of GOOG?
No. The price is what the market pays today ($344.41); the fair value is what the company's own numbers justify ($332.82). For Alphabet Inc Class C the two are $11.59 per share apart. That gap is exactly why we show both numbers side by side.
How much is Alphabet Inc Class C worth?
The market values Alphabet Inc Class C at about $4.2T (market capitalisation, as of Sep 17, 2026). Per share that is $344.41; our models calculate a fair value of $332.82 per share.
What do the bullish and bearish scenarios say about GOOG?
Our models span a range for Alphabet Inc Class C: cautious scenario $210.12, base $332.82, optimistic $745.84 per share (as of Sep 17, 2026, price $344.41). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of GOOG?
Alphabet Inc Class C trades at a price-to-earnings ratio of 26.4 (as of Sep 17, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $332.82 is built from several models across several years. Other multiples: PEG 1.4, P/B 10.2, P/S 10.0, EV/EBITDA 26.3.
What is the PEG ratio of GOOG?
The PEG ratio of Alphabet Inc Class C is 1.36 (P/E divided by earnings growth, as of Sep 17, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Alphabet Inc Class C (GOOG)?
Balance-sheet figures for Alphabet Inc Class C (as of Sep 17, 2026): return on equity 38.9%, debt of 0.11 per unit of equity. They feed the Quality Score of 70/100, which measures business quality independently of the share price.
How far is GOOG from its 52-week high?
Alphabet Inc Class C trades at $344.41, about 15% below its 52-week high of $404.47 and 111% above the low of $162.96 (as of Sep 17, 2026). Distance from the high says nothing about value: that is what the fair value of $332.82 is for.
Which stocks are comparable to Alphabet Inc Class C?
From the same area (Communication Services) we also value Meta Platforms, Inc, Tencent Holdings, Spotify Technology S.A, Reddit, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Alphabet Inc Class C stock attractive at the current price?
The data as of Sep 17, 2026: price $344.41, calculated fair value $332.82 (−3%), Quality Score 70/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of GOOG calculated?
We run Alphabet Inc Class C through 26 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $332.82, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 16.1 % above its aggregate fair value. Alphabet Inc Class C itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Alphabet Inc Class C (GOOG)?
The closing price on Sep 18, 2026 was $344.41. Our model-based fair value is $332.82, about −3% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Alphabet Inc Class C right now?
The model range is unusually wide ($210.12 to $745.84). The outcome hinges heavily on assumptions, so read the point estimate with caution. The price sits close to our fair value, market and models broadly agree here, little valuation tension.
Where does the earnings growth of Alphabet Inc Class C (GOOG) come from?
Earnings per share at Alphabet Inc Class C grew +23.8 % a year from 2014 to 2025. Broken into its drivers: revenue per share +19.8 %, EBIT margin +2.0 %, tax rate +0.4 %, residual (interest, one-offs) +0.9 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Alphabet Inc Class C
How large is the market capitalisation of Alphabet Inc Class C (GOOG)?
The market capitalisation of Alphabet Inc Class C is $4.2T. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Alphabet Inc Class C (GOOG)?
The price-to-sales ratio of Alphabet Inc Class C is 8.65 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Alphabet Inc Class C (GOOG)?
Earnings per share at Alphabet Inc Class C are $13.12 (price ÷ EPS = P/E 26.4). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Alphabet Inc Class C (GOOG)?
The dividend yield of Alphabet Inc Class C is 0.2% (payout 6.4%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Alphabet Inc Class C (GOOG)?
The net margin of Alphabet Inc Class C is 32.8% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Alphabet Inc Class C (GOOG)?
The return on equity (ROE) of Alphabet Inc Class C is 38.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Alphabet Inc Class C (GOOG)?
On an EBIT basis the return on assets of Alphabet Inc Class C is 22.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Alphabet Inc Class C (GOOG)?
The operating margin of Alphabet Inc Class C is 36.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Alphabet Inc Class C (GOOG)?
Revenue at Alphabet Inc Class C is growing +21.8% versus a year earlier (3y avg +12.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Alphabet Inc Class C (GOOG)?
Earnings per share at Alphabet Inc Class C are growing +82.0% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Alphabet Inc Class C (GOOG) carry?
The net debt of Alphabet Inc Class C is $28.6B (fiscal year 2025, ≈ 0.4 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Broad data
Sep 17, 2026