STOCK COMPARISON
Accor S. A. vs Marriott International: Fair Value & Quality
Both stocks run through our valuation models. Here is how Accor S. A. (AC) and Marriott International (MAR) compare, as of Aug 8, 2026.
As of Aug 8, 2026, Fair Value Calculator sees Accor S. A. as the less overvalued of the two: Accor S. A. trades at €47.22 versus a fair value of €39.26 (-17%), while Marriott International trades at $360 versus $136 (-62%).
Accor S. A.
AC.PA · EUR · Consumer Discretionary
-17%
upside to fair value
overvalued
Price€47.22
Fair Value€39.26
Quality56/100
Marriott International
MAR · USD · Consumer Discretionary
-62%
upside to fair value
overvalued
Price$360
Fair Value$136
Quality69/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
Accor S. A.Marriott International
Valuation
29.6×P/E (TTM)38.0×
2.30×P/S (TTM)13.33×
3.03×P/B—
13.8×EV/EBITDA23.3×
1.28×PEG2.16×
2.8%Dividend yield0.7%
€1.35Dividend per share$2.68
Profitability
8%Net margin36%
16%Operating margin59%
10%Return on equity14%
5%Return on assets10%
Growth
-1%Revenue growth (YoY)13%
10.1%Avg. growth/yr (3Y)8.0%
28.3%Avg. growth/yr (5Y)19.9%
Balance & size
0.73×Debt / equity—
$13BMarket cap$96B
healthyGrowth qualityhealthy
Accor S. A. leads: 7 to 5 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
Accor S. A.of which business quality 53 · market factors 57
Marriott Internationalof which business quality 63 · market factors 67
ProfitabilityMargins and returns on capital today
39
54
Quality GrowthAre margins and returns improving?
46
48
CashflowEarnings quality: real cash, not paper profit
66
56
Fin. StrengthBalance sheet, leverage, solvency risk
46
48
InvestmentDisciplined investing over empire-building
94
94
Low VolatilityCalm price path (market factor)
71
63
MomentumPrice trend over the last 3–12 months (market factor)
49
65
52W MomentumDistance to the 52-week high (market factor)
56
74
Net IssuanceBuybacks instead of dilution
39
100
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
Accor S. A.
DCF Models€40.13
Earnings-Based€19.96
Dividend Discount€24.13
Multiples€38.92
Asset-Based€12.16
Growth DCF€40.88
Economic Profit€24.11
Growth Earnings€34.87
22 of 26 models see the stock below the current price.
Marriott International
DCF Models$140
Earnings-Based$73.56
Dividend Discount$46.38
Multiples$178
Growth DCF$132
Economic Profit$104
Growth Earnings$174
23 of 23 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
Accor S. A.
Bear €21.42Fair Value €39.26Bull €52.29
€47.22 = current price (white tick)
Marriott International
Bear $69.84Fair Value $136Bull $206
$360 = current price (white tick)
Compare two other stocks
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Accor S. A. · Consumer Discretionary
Quality score56 · above median
Fair value upside-17% · below median
Marriott International · Consumer Discretionary
Quality score69 · Top 25%
Fair value upside-62% · bottom 25%
Bottom line
As of Aug 8, 2026, Fair Value Calculator sees Accor S. A. as the less overvalued of the two: Accor S. A. trades at €47.22 versus a fair value of €39.26 (-17%), while Marriott International trades at $360 versus $136 (-62%).
Marriott International has the higher quality score (69/100).
See the full analysis →
More comparisons
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
