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STOCK COMPARISON

Bourse Direct vs Huatai Securities Co: Fair Value & Quality

Both stocks run through our valuation models. Here is how Bourse Direct (BSD) and Huatai Securities Co (601688) compare, as of Aug 10, 2026.

As of Aug 10, 2026, Fair Value Calculator sees Huatai Securities Co as the more attractively valued of the two: Bourse Direct trades at €5.84 versus a fair value of €2.41 (-59%), while Huatai Securities Co trades at ¥19.28 versus ¥30.85 (+60%).
Bourse Direct
BSD.PA · EUR · Financials
-59%
upside to fair value
overvalued
Price€5.84
Fair Value€2.41
Quality69/100
Huatai Securities Co
601688.SHG · CNY · Financials
+60%
upside to fair value
undervalued
Price¥19.28
Fair Value¥30.85
Quality57/100

Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

Bourse DirectHuatai Securities Co
Valuation
13.3×P/E (TTM)11.1×
3.95×P/S (TTM)4.72×
3.39×P/B0.90×
2.7×EV/EBITDA—
4.7%Dividend yield2.7%
€0.24Dividend per share¥0.55
Profitability
26%Net margin44%
35%Operating margin58%
23%Return on equity9%
2%Return on assets2%
Growth
3%Revenue growth (YoY)45%
16.8%Avg. growth/yr (3Y)2.7%
11.5%Avg. growth/yr (5Y)-0.1%
Balance & size
0.16×Debt / equity0.31×
$301MMarket cap$28B
healthyGrowth qualityweak

Even match: 6 to 6 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Bourse Directof which business quality 63 · market factors 77 Huatai Securities Coof which business quality 53 · market factors 47
ProfitabilityMargins and returns on capital today
43
34
Quality GrowthAre margins and returns improving?
58
37
CashflowEarnings quality: real cash, not paper profit
71
0
Fin. StrengthBalance sheet, leverage, solvency risk
54
100
InvestmentDisciplined investing over empire-building
77
70
Low VolatilityCalm price path (market factor)
83
76
MomentumPrice trend over the last 3–12 months (market factor)
65
39
52W MomentumDistance to the 52-week high (market factor)
90
30
Net IssuanceBuybacks instead of dilution
90
91

What the models say

The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.

Bourse Direct

DCF Models€8.55
Earnings-Based€5.78
Dividend Discount€1.80
Multiples€3.69
Asset-Based€1.15
Growth DCF€7.54
Economic Profit€2.52

7 of 13 models see the stock below the current price.

Huatai Securities Co

Multiples¥19.49
Asset-Based¥15.36

1 of 2 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Bourse Direct
Bear €1.81Fair Value €2.41Bull €3.01
€5.84 = current price (white tick)
Huatai Securities Co
Bear ¥23.14Fair Value ¥30.85Bull ¥38.57
¥19.28 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Bourse Direct · Financials

Quality score69 · Top 25%
Fair value upside-59% · bottom 25%

Huatai Securities Co · Financials

Quality score57 · above median
Fair value upside+60% · Top 25%

Bottom line

As of Aug 10, 2026, Fair Value Calculator sees Huatai Securities Co as the more attractively valued of the two: Bourse Direct trades at €5.84 versus a fair value of €2.41 (-59%), while Huatai Securities Co trades at ¥19.28 versus ¥30.85 (+60%).

Bourse Direct has the higher quality score (69/100).

See the full analysis →
Bourse Direct · Huatai Securities Co

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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.