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STOCK COMPARISON

Choice Hotels International vs Marriott International: Fair Value & Quality

Both stocks run through our valuation models. Here is how Choice Hotels International (CHH) and Marriott International (MAR) compare, as of Aug 10, 2026.

As of Aug 10, 2026, Fair Value Calculator sees Choice Hotels International as the less overvalued of the two: Choice Hotels International trades at $107 versus a fair value of $62.55 (-41%), while Marriott International trades at $354 versus $136 (-62%).
Choice Hotels International
CHH · USD · Consumer Discretionary
-41%
upside to fair value
overvalued
Price$107
Fair Value$62.55
Quality57/100
Marriott International
MAR · USD · Consumer Discretionary
-62%
upside to fair value
overvalued
Price$354
Fair Value$136
Quality69/100

Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

Choice Hotels InternationalMarriott International
Valuation
15.0×P/E (TTM)38.0×
5.13×P/S (TTM)13.33×
27.94×P/B—
14.2×EV/EBITDA23.3×
2.41×PEG2.16×
1.1%Dividend yield0.7%
$1.15Dividend per share$2.68
Profitability
35%Net margin36%
28%Operating margin59%
94%Return on equity14%
10%Return on assets10%
Growth
4%Revenue growth (YoY)13%
4.4%Avg. growth/yr (3Y)8.0%
15.6%Avg. growth/yr (5Y)19.9%
Balance & size
10.52×Debt / equity—
$5BMarket cap$96B
mixedGrowth qualityhealthy

Even match: 6 to 6 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Choice Hotels Internationalof which business quality 52 · market factors 46 Marriott Internationalof which business quality 63 · market factors 64
ProfitabilityMargins and returns on capital today
69
54
Quality GrowthAre margins and returns improving?
38
48
CashflowEarnings quality: real cash, not paper profit
35
56
Fin. StrengthBalance sheet, leverage, solvency risk
28
48
InvestmentDisciplined investing over empire-building
59
94
Low VolatilityCalm price path (market factor)
68
63
MomentumPrice trend over the last 3–12 months (market factor)
40
62
52W MomentumDistance to the 52-week high (market factor)
31
70
Net IssuanceBuybacks instead of dilution
97
100

What the models say

The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.

Choice Hotels International

DCF Models$61.74
Earnings-Based$61.72
Dividend Discount$19.03
Multiples$68.24
Asset-Based$2.67
Growth DCF$5.22
Economic Profit$54.93
Growth Earnings$163

21 of 26 models see the stock below the current price.

Marriott International

DCF Models$128
Earnings-Based$73.56
Dividend Discount$46.38
Multiples$160
Growth DCF$98.20
Economic Profit$104
Growth Earnings$189

23 of 23 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Choice Hotels International
Bear $43.20Fair Value $62.55Bull $123
$107 = current price (white tick)
Marriott International
Bear $69.84Fair Value $136Bull $206
$354 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Choice Hotels International · Consumer Discretionary

Quality score57 · above median
Fair value upside-41% · below median

Marriott International · Consumer Discretionary

Quality score69 · Top 25%
Fair value upside-62% · bottom 25%

Bottom line

As of Aug 10, 2026, Fair Value Calculator sees Choice Hotels International as the less overvalued of the two: Choice Hotels International trades at $107 versus a fair value of $62.55 (-41%), while Marriott International trades at $354 versus $136 (-62%).

Marriott International has the higher quality score (69/100).

See the full analysis →
Choice Hotels International · Marriott International

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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.