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STOCK COMPARISON

Cupid vs Procter & Gamble: Fair Value & Quality

Both stocks run through our valuation models. Here is how Cupid (CUPID) and Procter & Gamble (PG) compare, as of Sep 24, 2026.

As of Sep 24, 2026, Fair Value Calculator sees Procter & Gamble as the less overvalued of the two: Cupid trades at ₹258 versus a fair value of ₹27.36 (-89%), while Procter & Gamble trades at $148 versus $110 (-25%).
Cupid
CUPID.NSE · INR · Consumer Staples
-89%
upside to fair value
overvalued
Price₹258
Fair Value₹27.36
Quality70/100
Procter & Gamble
PG · USD · Consumer Staples
-25%
upside to fair value
overvalued
Price$148
Fair Value$110
Quality76/100
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Head-to-head numbers

Green is the better side of a row, red the weaker one (for valuation multiples: lower = cheaper). Grey rows are for reference only and are not scored.

betterweakerfor reference, not scored

CupidProcter & Gamble
Valuation
326.8×P/E (TTM)21.7×
94.59×P/S (TTM)4.20×
n/aP/B6.99× · book value is mostly goodwill
n/aEV/EBITDA15.1×
n/aPEG4.13×
−89.4%Fair value upside−25.5%
n/aDividend yield2.9%
n/aDividend per share$4.23
Profitability
30%Operating margin23%
1.28×EBIT margin trend (5Y)1.10×
27%Return on equity31%
17%Return on assets11%
Growth
112%Revenue growth (YoY)7%
32.0%Avg. growth/yr (3Y)1.7%
20.5%Avg. growth/yr (5Y)3.5%
+26.0%Value creation/yr+8.5%
Balance & size
39.7×Interest coverage (EBIT/interest)22.5×
0.03×Debt / equity0.48×
$4BMarket cap$364B
mixedGrowth qualityhealthy

Cupid leads: 8 to 4 metric wins.

n/a = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Cupidof which business quality 67 · market factors 72 Procter & Gambleof which business quality 71 · market factors 55
ProfitabilityMargins and returns on capital today
77
73
Quality GrowthAre margins and returns improving?
80
46
CashflowEarnings quality: real cash, not paper profit
42
65
Fin. StrengthBalance sheet, leverage, solvency risk
99
70
InvestmentDisciplined investing over empire-building
24
85
Low VolatilityCalm price path (market factor)
50
95
MomentumPrice trend over the last 3–12 months (market factor)
100
40
52W MomentumDistance to the 52-week high (market factor)
50
35
Net IssuanceShare count: buybacks or dilution?
66
91

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyCupidPrice ₹258Procter & GamblePrice $148
DCF Models-94%below the price₹16.05-32%below the price$101
Earnings-Based-94%below the price₹15.37-43%below the price$85.21
Dividend Discountn/a-60%below the price$59.55
Multiples-95%below the price₹13.13-19%below the price$120
Asset-Based-99%below the price₹2.25-90%below the price$14.97
Growth DCF-96%below the price₹9.54-48%below the price$77.36
Economic Profit-96%below the price₹9.65-54%below the price$68.20
Growth Earnings-92%below the price₹21.34-24%below the price$112
Minimum-99%below the price₹2.25-90%below the price$14.97
Maximum-92%below the price₹21.34-19%below the price$120
Median-95%below the price₹13.13-45%below the price$81.28
Geometric mean-96%below the price₹10.52-53%below the price$69.53

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Cupid: 24 of 24 models see the stock below the current price.

Procter & Gamble: 24 of 24 models see the stock below the current price.

Scenario ranges

From our cautious bear scenario to the optimistic bull scenario. The white tick is the current price (value above it), the green tick the fair value (value below it): if the price sits left of the fair value, there is room to rise.

Cupid
Price ₹258
Fair Value ₹27.36
Bear ₹14.62Bull ₹53.98
Procter & Gamble
Price $148
Fair Value $110
Bear $72.82Bull $151

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Cupid · Consumer Staples

Quality score70 · Top 25%
Fair value upside-89% · bottom 25%

Procter & Gamble · Consumer Staples

Quality score76 · Top 25%
Fair value upside-25% · below median

Bottom line

As of Sep 24, 2026, Fair Value Calculator sees Procter & Gamble as the less overvalued of the two: Cupid trades at ₹258 versus a fair value of ₹27.36 (-89%), while Procter & Gamble trades at $148 versus $110 (-25%).

Procter & Gamble has the higher quality score (76/100).

Open Procter & Gamble live analysis →

More comparisons

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.