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STOCK COMPARISON

Locafy vs Alphabet Inc Class C: Fair Value & Quality

Both stocks run through our 21 valuation models. Here is how Locafy (LCFY) and Alphabet Inc Class C (GOOG) compare, as of Aug 2, 2026.

As of Aug 2, 2026, Fair Value Calculator sees Alphabet Inc Class C as the less overvalued of the two: Locafy trades at $2.22 versus a fair value of $0.38 (-83%), while Alphabet Inc Class C trades at $357 versus $145 (-59%).
Locafy
LCFY · USD · Communication Services
-83%
above fair value
overvalued
Price$2.22
Fair Value$0.38
Quality20/100
Alphabet Inc Class C
GOOG · USD · Communication Services
-59%
above fair value
overvalued
Price$357
Fair Value$145
Quality71/100

Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

LocafyAlphabet Inc Class C
Valuation
—P/E (TTM)26.4×
2.12×P/S (TTM)10.00×
1.77×P/B10.17×
—EV/EBITDA26.3×
—PEG1.36×
—Dividend yield0.2%
—Dividend per share$0.84
Profitability
-135%Net margin38%
-95%Operating margin36%
-121%Return on equity39%
-44%Return on assets15%
Growth
-31%Revenue growth (YoY)22%
-8.8%Avg. growth/yr (3Y)12.5%
10.0%Avg. growth/yr (5Y)17.2%
Balance & size
—Debt / equity0.11×
$7MMarket cap$4.2T
expensiveGrowth qualityexpensive

Alphabet Inc Class C leads: 2 to 7 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Locafyof which business quality 26 · market factors 2 Alphabet Inc Class Cof which business quality 69 · market factors 68
ProfitabilityMargins and returns on capital today
27
84
Quality GrowthAre margins and returns improving?
10
56
CashflowEarnings quality: real cash, not paper profit
0
61
Fin. StrengthBalance sheet, leverage, solvency risk
57
82
InvestmentDisciplined investing over empire-building
67
8
Low VolatilityCalm price path (market factor)
7
53
MomentumPrice trend over the last 3–12 months (market factor)
0
66
52W MomentumDistance to the 52-week high (market factor)
0
89
Net IssuanceBuybacks instead of dilution
0
99

What the models say

The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.

Locafy

Asset-Based$0.29

1 of 1 models see the stock below the current price.

Alphabet Inc Class C

DCF Models$207
Earnings-Based$260
Dividend Discount$15.70
Multiples$130
Asset-Based$22.75
Growth DCF$170
Economic Profit$155
Growth Earnings$330

25 of 26 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Locafy
Bear $0.25Fair Value $0.38Bull $0.47
$2.22 = current price (white tick)
Alphabet Inc Class C
Bear $107Fair Value $145Bull $377
$357 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Locafy · Communication Services

Quality score20 · bottom 25%
Fair value upside-83% · bottom 25%

Alphabet Inc Class C · Communication Services

Quality score71 · Top 25%
Fair value upside-59% · bottom 25%

Bottom line

As of Aug 2, 2026, Fair Value Calculator sees Alphabet Inc Class C as the less overvalued of the two: Locafy trades at $2.22 versus a fair value of $0.38 (-83%), while Alphabet Inc Class C trades at $357 versus $145 (-59%).

Alphabet Inc Class C has the higher quality score (71/100).

See the full analysis →
Locafy · Alphabet Inc Class C

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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.