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STOCK COMPARISON

Morgan Stanley vs Unlu Yatirim Holding AS: Fair Value & Quality

Both stocks run through our valuation models. Here is how Morgan Stanley (MS) and Unlu Yatirim Holding AS (UNLU) compare, as of Sep 16, 2026.

As of Sep 16, 2026, Fair Value Calculator sees Morgan Stanley as the less overvalued of the two: Morgan Stanley trades at $206 versus a fair value of $186 (-10%), while Unlu Yatirim Holding AS trades at TRY 10.30 versus TRY 5.57 (-46%).
Morgan Stanley
MS · USD · Financials
-10%
upside to fair value
overvalued
Price$206
Fair Value$186
Quality67/100
Unlu Yatirim Holding AS
UNLU.IS · TRY · Financials
-46%
upside to fair value
overvalued
PriceTRY 10.30
Fair ValueTRY 5.57
Quality36/100
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Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

Morgan StanleyUnlu Yatirim Holding AS
Valuation
20.1×P/E (TTM)
4.79×P/S (TTM)
3.14×P/B
22.1×EV/EBITDA
2.64×PEG
−10.0%Fair value upside−45.9%
1.8%Dividend yield5.1%
$4.00Dividend per share
Profitability
41%Operating margin-2%
0.66×EBIT margin trend (5Y)0.32×
16%Return on equity-8%
1%Return on assets-4%
Growth
16%Revenue growth (YoY)-43%
22.5%Avg. growth/yr (3Y)68.3%
18.3%Avg. growth/yr (5Y)80.9%
+8.1%Value creation/yr
Balance & size
0.4×Interest coverage (EBIT/interest)0.5×
3.13×Debt / equity0.03×
$351BMarket cap$40M
mixedGrowth qualityexpensive

Even match: 5 to 5 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Morgan Stanleyof which business quality 62 · market factors 66 Unlu Yatirim Holding ASof which business quality 40 · market factors 28
ProfitabilityMargins and returns on capital today
31
39
Quality GrowthAre margins and returns improving?
56
23
CashflowEarnings quality: real cash, not paper profit
100
20
Fin. StrengthBalance sheet, leverage, solvency risk
26
50
InvestmentDisciplined investing over empire-building
82
33
Low VolatilityCalm price path (market factor)
58
74
MomentumPrice trend over the last 3–12 months (market factor)
66
12
52W MomentumDistance to the 52-week high (market factor)
73
1
Net IssuanceShare count: buybacks or dilution?
96
81

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyMorgan StanleyPrice $206Unlu Yatirim Holding ASPrice TRY 10.30
DCF Models-37%below the price$130n/a
Earnings-Based+4%close to the price$214n/a
Dividend Discount-61%below the price$79.85-27%below the priceTRY 7.57
Multiples-42%below the price$119n/a
Asset-Based-77%below the price$47.42+4%close to the priceTRY 10.73
Growth DCF+61%above the price$332n/a
Economic Profit-54%below the price$95.82n/a
Minimum-77%below the price$47.42-27%below the priceTRY 7.57
Maximum+61%above the price$332+4%close to the priceTRY 10.73
Median-42%below the price$119-11%close to the priceTRY 9.15
Geometric mean-41%below the price$122-12%close to the priceTRY 9.01

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Morgan Stanley: 11 of 13 models see the stock below the current price.

Unlu Yatirim Holding AS: 2 of 3 models see the stock below the current price.

Scenario ranges

From our cautious bear scenario to the optimistic bull scenario. The white tick is the current price (value above it), the green tick the fair value (value below it): if the price sits left of the fair value, there is room to rise.

Morgan Stanley
Price $206
Fair Value $186
Bear $77.78Bull $308
Unlu Yatirim Holding AS
Price TRY 10.30
Fair Value TRY 5.57
Bear TRY 3.53Bull TRY 6.92

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Morgan Stanley · Financials

Quality score67 · Top 25%
Fair value upside-10% · above median

Unlu Yatirim Holding AS · Financials

Quality score36 · bottom 25%
Fair value upside-46% · bottom 25%

Bottom line

As of Sep 16, 2026, Fair Value Calculator sees Morgan Stanley as the less overvalued of the two: Morgan Stanley trades at $206 versus a fair value of $186 (-10%), while Unlu Yatirim Holding AS trades at TRY 10.30 versus TRY 5.57 (-46%).

Morgan Stanley has the higher quality score (67/100).

See the full analysis →

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.