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STOCK COMPARISON

Morgan Stanley vs Xp: Fair Value & Quality

Both stocks run through our valuation models. Here is how Morgan Stanley (MS) and Xp (XP) compare, as of Sep 24, 2026.

As of Sep 24, 2026, Fair Value Calculator sees Morgan Stanley as the more attractively valued of the two: Morgan Stanley trades at $198 versus a fair value of $313 (+58%), while Xp trades at $20.88 versus $6.51 (-69%).
Morgan Stanley
MS · USD · Financials
+58%
upside to fair value
undervalued
Price$198
Fair Value$313
Quality67/100
Xp
XP · USD · Financials
-69%
upside to fair value
overvalued
Price$20.88
Fair Value$6.51
Quality57/100
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Head-to-head numbers

Green is the better side of a row, red the weaker one (for valuation multiples: lower = cheaper). Grey rows are for reference only and are not scored.

betterweakerfor reference, not scored

Morgan StanleyXp
Valuation
18.0×P/E (TTM)8.1×
4.79×P/S (TTM)0.61×
3.14×P/B0.47×
22.1×EV/EBITDA9.2×
2.64×PEGn/a
+57.6%Fair value upside−68.8%
2.0%Dividend yield1.3%
$4.00Dividend per share$2.04
Profitability
41%Operating margin30%
0.66×EBIT margin trend (5Y)1.08×
16%Return on equity23%
1%Return on assets1%
Growth
16%Revenue growth (YoY)10%
22.5%Avg. growth/yr (3Y)8.8%
18.3%Avg. growth/yr (5Y)16.2%
+8.3%Value creation/yr+21.8%
Balance & size
0.4×Interest coverage (EBIT/interest)9.6×
3.13×Debt / equity1.36×
$351BMarket cap$11B
mixedGrowth qualitymixed

Xp leads: 5 to 8 metric wins.

n/a = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Morgan Stanleyof which business quality 62 · market factors 58 Xpof which business quality 55 · market factors 52
ProfitabilityMargins and returns on capital today
31
42
Quality GrowthAre margins and returns improving?
56
37
CashflowEarnings quality: real cash, not paper profit
100
100
Fin. StrengthBalance sheet, leverage, solvency risk
26
9
InvestmentDisciplined investing over empire-building
82
48
Low VolatilityCalm price path (market factor)
57
41
MomentumPrice trend over the last 3–12 months (market factor)
57
54
52W MomentumDistance to the 52-week high (market factor)
62
61
Net IssuanceShare count: buybacks or dilution?
96
100

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyMorgan StanleyPrice $198XpPrice $20.88
DCF Models+106%above the price$408n/a
Earnings-Based+8%close to the price$214n/a
Dividend Discount-60%below the price$79.85n/a
Multiples-40%below the price$119+80%above the price$37.63
Asset-Based-76%below the price$47.42+42%above the price$29.66
Growth DCF+229%above the price$653n/a
Economic Profit-52%below the price$95.82n/a
Minimum-76%below the price$47.42+42%above the price$29.66
Maximum+229%above the price$653+80%above the price$37.63
Median-40%below the price$119+61%above the price$33.65
Geometric mean-20%below the price$158+60%above the price$33.41

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Morgan Stanley: 7 of 13 models see the stock below the current price.

Xp: 0 of 2 models see the stock below the current price.

Scenario ranges

From our cautious bear scenario to the optimistic bull scenario. The white tick is the current price (value above it), the green tick the fair value (value below it): if the price sits left of the fair value, there is room to rise.

Morgan Stanley
Price $198
Fair Value $313
Bear $104Bull $427
Xp
Price $20.88
Fair Value $6.51
Bear $4.88Bull $8.13

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Morgan Stanley · Financials

Quality score67 · Top 25%
Fair value upside+58% · Top 25%

Xp · Financials

Quality score57 · above median
Fair value upside-69% · bottom 25%

Bottom line

As of Sep 24, 2026, Fair Value Calculator sees Morgan Stanley as the more attractively valued of the two: Morgan Stanley trades at $198 versus a fair value of $313 (+58%), while Xp trades at $20.88 versus $6.51 (-69%).

Morgan Stanley has the higher quality score (67/100).

Open Morgan Stanley live analysis →

More comparisons

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.