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STOCK COMPARISON

Morgan Stanley vs Sino: Fair Value & Quality

Both stocks run through our valuation models. Here is how Morgan Stanley (MS) and Sino (XTP) compare, as of Sep 28, 2026.

As of Sep 28, 2026, Fair Value Calculator sees Morgan Stanley as the more attractively valued of the two: Morgan Stanley trades at $196 versus a fair value of $314 (+60.0%), while Sino trades at €120 versus €12.02 (−90.0%).
Morgan Stanley
MS · USD · Financials
+60.0%
upside to fair value
undervalued
Price$196
Fair Value$314
Quality66/100
Sino
XTP.XETRA · EUR · Information Technology
−90.0%
upside to fair value
overvalued
Price€120
Fair Value€12.02
Quality78/100
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Head-to-head numbers

Green is the better side of a row, red the weaker one (for valuation multiples: lower = cheaper). Grey rows are for reference only and are not scored.

betterweakerfor reference, not scored

Morgan StanleySino
Valuation
16.0×P/E (TTM)10.2×
14.3×Forward P/E (FY2027)n/a
4.02×P/S (TTM)n/a
2.80×P/Bn/a
20.7×EV/EBITDAn/a
1.76×PEGn/a
+60.0%Fair value upside−90.0%
2.1%Dividend yield1.2%
$4.15Dividend per share€1.46
Profitability
41.6%Operating marginn/a
0.66×EBIT margin trend (5Y)n/a
18.0%Return on equity7.9%
1.4%Return on assets6.7%
Growth
28.0%Revenue growth (YoY)69.3%
22.5%Avg. growth/yr (3Y)5.6%
18.3%Avg. growth/yr (5Y)1.5%
+8.4%Value creation/yr−56.8%
Balance & size
0.4×Interest coverage (EBIT/interest)45.6×
3.13×Debt / equityn/a
$313BMarket cap$319M
mixedGrowth qualityweak
Forward P/E: price divided by the analyst consensus for the first fiscal year that has not started yet. The current year carries special items from quarters already reported.
Valuation multiples (P/E, P/S, P/B, EV/EBITDA) are shown but not scored here: the two companies sit in different sectors, and multiples only compare fairly between similar business models. PEG stays scored, as it relates the P/E to growth.

Morgan Stanley leads: 6 to 2 metric wins.

n/a = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Morgan Stanleyof which business quality 61 · market factors 60 Sinoof which business quality 77 · market factors 74
ProfitabilityMargins and returns on capital today
31
55
Quality GrowthAre margins and returns improving?
56
58
CashflowEarnings quality: real cash, not paper profit
100
98
Fin. StrengthBalance sheet, leverage, solvency risk
26
75
InvestmentDisciplined investing over empire-building
82
100
Low VolatilityCalm price path (market factor)
58
90
MomentumPrice trend over the last 3–12 months (market factor)
60
62
52W MomentumDistance to the 52-week high (market factor)
62
74
Net IssuanceShare count: buybacks or dilution?
87
83

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyMorgan StanleyPrice $196SinoPrice €120
DCF Models+108.9%above the price$410−89.5%below the price€12.64
Earnings-Based+9.3%close to the price$215−94.5%below the price€6.61
Dividend Discount−59.2%below the price$80.18−73.7%below the price€31.59
Multiples−39.1%below the price$120−92.0%below the price€9.66
Asset-Based−75.7%below the price$47.62−96.8%below the price€3.81
Growth DCF+234.3%above the price$656−90.5%below the price€11.40
Economic Profit−51.0%below the price$96.23−96.3%below the price€4.43
Minimum−75.7%below the price$47.62−96.8%below the price€3.81
Maximum+234.3%above the price$656−73.7%below the price€31.59
Median−39.1%below the price$120−92.0%below the price€9.66
Geometric mean−19.2%below the price$159−92.5%below the price€9.03

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Morgan Stanley: 7 of 13 models see the stock below the current price.

Sino: 13 of 13 models see the stock below the current price.

Scenario ranges

From our cautious bear scenario to the optimistic bull scenario. The white tick is the current price (value above it), the green tick the fair value (value below it): if the price sits left of the fair value, there is room to rise.

Morgan Stanley
Price $196
Fair Value $314
Bear $105Bull $429
Sino
Price €120
Fair Value €12.02
Bear €9.02Bull €15.03

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Morgan Stanley · Financials

Quality score66 · Top 25%
Fair value upside+60.0% · Top 25%

Sino · Information Technology

Quality score78 · Top 25%
Fair value upside−90.0% · bottom 25%

Bottom line

As of Sep 28, 2026, Fair Value Calculator sees Morgan Stanley as the more attractively valued of the two: Morgan Stanley trades at $196 versus a fair value of $314 (+60.0%), while Sino trades at €120 versus €12.02 (−90.0%).

Sino has the higher quality score (78/100).

Open Morgan Stanley live analysis →

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.