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Douglas Dynamics vs Hyundai Mobis Co.,Ltd: Fair Value & Quality

Both stocks run through our valuation models. Here is how Douglas Dynamics (PLOW) and Hyundai Mobis Co.,Ltd (012330) compare, as of Aug 10, 2026.

As of Aug 10, 2026, Fair Value Calculator sees Hyundai Mobis Co.,Ltd as the more attractively valued of the two: Douglas Dynamics trades at $44.36 versus a fair value of $38.81 (-13%), while Hyundai Mobis Co.,Ltd trades at KRW 496,500 versus KRW 678,420 (+37%).
Douglas Dynamics
PLOW · USD · Industrials
-13%
upside to fair value
overvalued
Price$44.36
Fair Value$38.81
Quality64/100
Hyundai Mobis Co.,Ltd
012330.KO · KRW · Consumer Discretionary
+37%
upside to fair value
undervalued
PriceKRW 496,500
Fair ValueKRW 678,420
Quality61/100

Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

Douglas DynamicsHyundai Mobis Co.,Ltd
Valuation
22.3×P/E (TTM)—
1.68×P/S (TTM)—
4.06×P/B—
13.3×EV/EBITDA—
1.02×PEG0.09×
2.5%Dividend yield1.4%
$1.18Dividend per shareKRW 6,500
Profitability
8%Net margin6%
7%Operating margin5%
20%Return on equity7%
8%Return on assets3%
Growth
20%Revenue growth (YoY)6%
2.1%Avg. growth/yr (3Y)5.6%
6.4%Avg. growth/yr (5Y)10.8%
Balance & size
0.48×Debt / equity0.04×
$1BMarket cap$30B
healthyGrowth qualityhealthy

Douglas Dynamics leads: 6 to 4 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Douglas Dynamicsof which business quality 62 · market factors 67 Hyundai Mobis Co.,Ltdof which business quality 61 · market factors 55
ProfitabilityMargins and returns on capital today
56
39
Quality GrowthAre margins and returns improving?
48
48
CashflowEarnings quality: real cash, not paper profit
63
42
Fin. StrengthBalance sheet, leverage, solvency risk
55
84
InvestmentDisciplined investing over empire-building
88
70
Low VolatilityCalm price path (market factor)
49
17
MomentumPrice trend over the last 3–12 months (market factor)
69
71
52W MomentumDistance to the 52-week high (market factor)
85
70
Net IssuanceBuybacks instead of dilution
76
96

What the models say

The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.

Douglas Dynamics

DCF Models$38.52
Earnings-Based$18.29
Multiples$39.24
Asset-Based$8.15
Growth DCF$37.57
Economic Profit$18.07
Growth Earnings$33.28

20 of 24 models see the stock below the current price.

Hyundai Mobis Co.,Ltd

DCF ModelsKRW 753,318
Earnings-BasedKRW 376,317
Dividend DiscountKRW 124,952
MultiplesKRW 696,883
Asset-BasedKRW 369,388
Growth DCFKRW 696,886
Economic ProfitKRW 425,392
Growth EarningsKRW 697,919

8 of 26 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Douglas Dynamics
Bear $21.47Fair Value $38.81Bull $53.23
$44.36 = current price (white tick)
Hyundai Mobis Co.,Ltd
Bear KRW 446,785Fair Value KRW 678,420Bull KRW 871,104
KRW 496,500 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Douglas Dynamics · Industrials

Quality score64 · Top 25%
Fair value upside-13% · above median

Hyundai Mobis Co.,Ltd · Consumer Discretionary

Quality score61 · above median
Fair value upside+37% · above median

Bottom line

As of Aug 10, 2026, Fair Value Calculator sees Hyundai Mobis Co.,Ltd as the more attractively valued of the two: Douglas Dynamics trades at $44.36 versus a fair value of $38.81 (-13%), while Hyundai Mobis Co.,Ltd trades at KRW 496,500 versus KRW 678,420 (+37%).

Douglas Dynamics has the higher quality score (64/100).

See the full analysis →
Douglas Dynamics · Hyundai Mobis Co.,Ltd

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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.