STOCK COMPARISON
Puig Brands vs Procter & Gamble: Fair Value & Quality
Both stocks run through our valuation models. Here is how Puig Brands (PUIG) and Procter & Gamble (PG) compare, as of Aug 8, 2026.
As of Aug 8, 2026, Fair Value Calculator sees Puig Brands as the less overvalued of the two: Puig Brands trades at €16.81 versus a fair value of €12.41 (-26%), while Procter & Gamble trades at $147 versus $108 (-26%).
Puig Brands
PUIG.MC · EUR · Consumer Staples
-26%
upside to fair value
overvalued
Price€16.81
Fair Value€12.41
Quality60/100
Procter & Gamble
PG · USD · Consumer Staples
-26%
upside to fair value
overvalued
Price$147
Fair Value$108
Quality70/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
Puig BrandsProcter & Gamble
Valuation
15.9×P/E (TTM)21.5×
3.66×P/S (TTM)3.95×
4.74×P/B6.58×
18.8×EV/EBITDA14.3×
2.78×PEG4.13×
—Dividend yield2.9%
—Dividend per share$4.23
Profitability
12%Net margin19%
18%Operating margin23%
17%Return on equity31%
6%Return on assets11%
Growth
5%Revenue growth (YoY)7%
11.7%Avg. growth/yr (3Y)1.7%
26.8%Avg. growth/yr (5Y)3.5%
Balance & size
0.18×Debt / equity0.48×
$18BMarket cap$342B
healthyGrowth qualityhealthy
Puig Brands leads: 7 to 6 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
Puig Brandsof which business quality 61 · market factors 57
Procter & Gambleof which business quality 71 · market factors 55
ProfitabilityMargins and returns on capital today
55
73
Quality GrowthAre margins and returns improving?
43
46
CashflowEarnings quality: real cash, not paper profit
70
65
Fin. StrengthBalance sheet, leverage, solvency risk
72
70
InvestmentDisciplined investing over empire-building
55
85
Low VolatilityCalm price path (market factor)
79
95
MomentumPrice trend over the last 3–12 months (market factor)
42
40
52W MomentumDistance to the 52-week high (market factor)
57
35
Net IssuanceBuybacks instead of dilution
62
91
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
Puig Brands
DCF Models€18.95
Earnings-Based€9.62
Dividend Discount€3.92
Multiples€11.94
Asset-Based€2.74
Growth DCF€19.23
Economic Profit€8.06
Growth Earnings€14.03
17 of 26 models see the stock below the current price.
Procter & Gamble
DCF Models$97.73
Earnings-Based$85.21
Dividend Discount$59.55
Multiples$107
Asset-Based$14.97
Growth DCF$87.37
Economic Profit$68.20
Growth Earnings$107
23 of 24 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
Puig Brands
Bear €9.31Fair Value €12.41Bull €18.16
€16.81 = current price (white tick)
Procter & Gamble
Bear $70.77Fair Value $108Bull $151
$147 = current price (white tick)
Compare two other stocks
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Puig Brands · Consumer Staples
Quality score60 · above median
Fair value upside-26% · below median
Procter & Gamble · Consumer Staples
Quality score70 · Top 25%
Fair value upside-26% · below median
Bottom line
As of Aug 8, 2026, Fair Value Calculator sees Puig Brands as the less overvalued of the two: Puig Brands trades at €16.81 versus a fair value of €12.41 (-26%), while Procter & Gamble trades at $147 versus $108 (-26%).
Procter & Gamble has the higher quality score (70/100).
See the full analysis →
More comparisons
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
