STOCK COMPARISON
REA Group vs Alphabet Inc Class C: Fair Value & Quality
Both stocks run through our valuation models. Here is how REA Group (REA) and Alphabet Inc Class C (GOOG) compare, as of Aug 8, 2026.
As of Aug 8, 2026, Fair Value Calculator sees REA Group as the less overvalued of the two: REA Group trades at A$172 versus a fair value of A$88.53 (-49%), while Alphabet Inc Class C trades at $357 versus $145 (-59%).
REA Group
REA.AU · AUD · Communication Services
-49%
upside to fair value
overvalued
PriceA$172
Fair ValueA$88.53
Quality71/100
Alphabet Inc Class C
GOOG · USD · Communication Services
-59%
upside to fair value
overvalued
Price$357
Fair Value$145
Quality70/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
REA GroupAlphabet Inc Class C
Valuation
34.4×P/E (TTM)26.4×
7.04×P/S (TTM)10.00×
7.21×P/B10.17×
15.5×EV/EBITDA26.3×
0.67×PEG1.36×
1.8%Dividend yield0.2%
A$2.62Dividend per share$0.84
Profitability
29%Net margin38%
48%Operating margin36%
28%Return on equity39%
19%Return on assets15%
Growth
6%Revenue growth (YoY)22%
10.5%Avg. growth/yr (3Y)12.5%
16.9%Avg. growth/yr (5Y)17.2%
Balance & size
—Debt / equity0.11×
$14BMarket cap$4.2T
healthyGrowth qualityexpensive
REA Group leads: 7 to 6 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
REA Groupof which business quality 83 · market factors 38
Alphabet Inc Class Cof which business quality 69 · market factors 66
ProfitabilityMargins and returns on capital today
89
84
Quality GrowthAre margins and returns improving?
88
56
CashflowEarnings quality: real cash, not paper profit
77
61
Fin. StrengthBalance sheet, leverage, solvency risk
90
82
InvestmentDisciplined investing over empire-building
62
8
Low VolatilityCalm price path (market factor)
73
52
MomentumPrice trend over the last 3–12 months (market factor)
26
62
52W MomentumDistance to the 52-week high (market factor)
17
89
Net IssuanceBuybacks instead of dilution
82
99
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
REA Group
DCF ModelsA$135
Earnings-BasedA$103
MultiplesA$70.03
Asset-BasedA$9.79
Growth DCFA$97.78
Economic ProfitA$63.06
Growth EarningsA$138
22 of 24 models see the stock below the current price.
Alphabet Inc Class C
DCF Models$207
Earnings-Based$260
Dividend Discount$15.70
Multiples$130
Asset-Based$22.75
Growth DCF$170
Economic Profit$155
Growth Earnings$330
25 of 26 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
REA Group
Bear A$67.08Fair Value A$88.53Bull A$187
A$172 = current price (white tick)
Alphabet Inc Class C
Bear $107Fair Value $145Bull $377
$357 = current price (white tick)
Compare two other stocks
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
REA Group · Communication Services
Quality score71 · Top 25%
Fair value upside-49% · below median
Alphabet Inc Class C · Communication Services
Quality score70 · Top 25%
Fair value upside-59% · bottom 25%
Bottom line
As of Aug 8, 2026, Fair Value Calculator sees REA Group as the less overvalued of the two: REA Group trades at A$172 versus a fair value of A$88.53 (-49%), while Alphabet Inc Class C trades at $357 versus $145 (-59%).
REA Group has the higher quality score (71/100).
See the full analysis →
More comparisons
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
