Both stocks run through our valuation models. Here is how UG (UG) and Procter & Gamble (PG) compare, as of Aug 11, 2026.
As of Aug 11, 2026, Fair Value Calculator sees UG as the less overvalued of the two: UG trades at $7.29 versus a fair value of $5.92 (-19%), while Procter & Gamble trades at $146 versus $108 (-26%).
UG
UG · USD · Consumer Staples
-19%
upside to fair value
overvalued
Price$7.29
Fair Value$5.92
Quality63/100
Procter & Gamble
PG · USD · Consumer Staples
-26%
upside to fair value
overvalued
Price$146
Fair Value$108
Quality75/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
UGProcter & Gamble
Valuation
13.8×P/E (TTM)21.5×
3.02×P/S (TTM)3.95×
2.94×P/B6.58×
13.3×EV/EBITDA14.3×
1.12×PEG4.13×
6.9%Dividend yield2.9%
$0.50Dividend per share$4.23
Profitability
22%Net margin19%
22%Operating margin23%
22%Return on equity31%
11%Return on assets11%
Growth
16%Revenue growth (YoY)7%
-6.0%Avg. growth/yr (3Y)1.7%
-0.8%Avg. growth/yr (5Y)3.5%
Balance & size
—Debt / equity0.48×
$33MMarket cap$342B
weakGrowth qualityhealthy
UG leads: 9 to 4 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
UGof which business quality 63 · market factors 46Procter & Gambleof which business quality 71 · market factors 54
ProfitabilityMargins and returns on capital today
74
73
Quality GrowthAre margins and returns improving?
2
46
CashflowEarnings quality: real cash, not paper profit
InvestmentDisciplined investing over empire-building
77
85
Low VolatilityCalm price path (market factor)
60
95
MomentumPrice trend over the last 3–12 months (market factor)
41
40
52W MomentumDistance to the 52-week high (market factor)
39
33
Net IssuanceBuybacks instead of dilution
82
91
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
UG
DCF Models$4.74
Earnings-Based$4.29
Multiples$7.36
Asset-Based$1.64
Growth DCF$4.01
Economic Profit$3.22
Growth Earnings$7.28
18 of 22 models see the stock below the current price.
Procter & Gamble
DCF Models$97.73
Earnings-Based$85.21
Dividend Discount$59.55
Multiples$120
Asset-Based$14.97
Growth DCF$74.21
Economic Profit$68.20
Growth Earnings$112
24 of 24 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
UG
Bear $4.37Fair Value $5.92Bull $9.47
$7.29 = current price (white tick)
Procter & Gamble
Bear $70.77Fair Value $108Bull $151
$146 = current price (white tick)
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
UG · Consumer Staples
Quality score63 · Top 25%
Fair value upside-19% · below median
Procter & Gamble · Consumer Staples
Quality score75 · Top 25%
Fair value upside-26% · below median
Bottom line
As of Aug 11, 2026, Fair Value Calculator sees UG as the less overvalued of the two: UG trades at $7.29 versus a fair value of $5.92 (-19%), while Procter & Gamble trades at $146 versus $108 (-26%).
Procter & Gamble has the higher quality score (75/100).
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
