Whitbread vs Marriott International: Fair Value & Quality
Both stocks run through our valuation models. Here is how Whitbread (WTB) and Marriott International (MAR) compare, as of Aug 11, 2026.
As of Aug 11, 2026, Fair Value Calculator sees Whitbread as the less overvalued of the two: Whitbread trades at £23.80 versus a fair value of £20.55 (-14%), while Marriott International trades at $348 versus $136 (-61%).
Whitbread
WTB.LSE · GBP · Consumer Discretionary
-14%
upside to fair value
overvalued
Price£23.80
Fair Value£20.55
Quality52/100
Marriott International
MAR · USD · Consumer Discretionary
-61%
upside to fair value
overvalued
Price$348
Fair Value$136
Quality69/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
WhitbreadMarriott International
Valuation
18.8×P/E (TTM)38.0×
1.77×P/S (TTM)13.33×
1.65×P/B—
7.2×EV/EBITDA23.3×
2.27×PEG2.16×
4.2%Dividend yield0.7%
£0.97Dividend per share$2.68
Profitability
7%Net margin36%
17%Operating margin59%
7%Return on equity14%
4%Return on assets10%
Growth
2%Revenue growth (YoY)13%
3.6%Avg. growth/yr (3Y)8.0%
—Avg. growth/yr (5Y)19.9%
Balance & size
0.30×Debt / equity—
$5BMarket cap$96B
mixedGrowth qualityhealthy
Marriott International leads: 4 to 7 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
Whitbreadof which business quality 50 · market factors 43Marriott Internationalof which business quality 63 · market factors 61
ProfitabilityMargins and returns on capital today
29
54
Quality GrowthAre margins and returns improving?
40
48
CashflowEarnings quality: real cash, not paper profit
InvestmentDisciplined investing over empire-building
67
94
Low VolatilityCalm price path (market factor)
77
63
MomentumPrice trend over the last 3–12 months (market factor)
31
58
52W MomentumDistance to the 52-week high (market factor)
26
67
Net IssuanceBuybacks instead of dilution
100
100
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
Whitbread
DCF Models£14.22
Earnings-Based£15.08
Dividend Discount£15.65
Multiples£24.84
Asset-Based£12.57
Growth DCF£9.37
Economic Profit£24.49
Growth Earnings£23.64
18 of 25 models see the stock below the current price.
Marriott International
DCF Models$128
Earnings-Based$73.56
Dividend Discount$46.38
Multiples$160
Growth DCF$98.20
Economic Profit$104
Growth Earnings$189
23 of 23 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
Whitbread
Bear £15.44Fair Value £20.55Bull £30.74
£23.80 = current price (white tick)
Marriott International
Bear $69.84Fair Value $136Bull $206
$348 = current price (white tick)
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Whitbread · Consumer Discretionary
Quality score52 · below median
Fair value upside-14% · below median
Marriott International · Consumer Discretionary
Quality score69 · Top 25%
Fair value upside-61% · bottom 25%
Bottom line
As of Aug 11, 2026, Fair Value Calculator sees Whitbread as the less overvalued of the two: Whitbread trades at £23.80 versus a fair value of £20.55 (-14%), while Marriott International trades at $348 versus $136 (-61%).
Marriott International has the higher quality score (69/100).
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
