EN DE
Check 35,000+ stocks against 26 valuation models and 37 quality factors
Data-driven stock valuation

NIKE, Inc (0QZ6) fair value: what the stock is really worth

As of Oct 2, 2026: fair value of NIKE, Inc $31.72, price $33.58, upside -5.5%, quality 63 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? No
  2. Good quality? Yes
  3. Add to watchlist

GB · ISIN US6541061031

NI Broad data Sep 24, 2026

NIKE, Inc

0QZ6 · LSE

NeutralThe stock looks roughly fairly valued with average quality.

·Fair value $31.72 · Fairly valued (−5.5%)
✓Quality 63/100
!Weak Growth (revenue 3y −3.2 %/yr)
!Thin margins · 6.7% net margin (TTM)
✓Low debt · generates free cash flow
✓4.9% dividend yield · Well covered
!Moderate moat 55/100

What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$165.20 $33.58 Fair Value $31.72 Jul 2021 Oct 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.

How to read this chart

60‑month range $33.58 – $165.20 · fair‑value band $22.74 – $40.36 · the $33.58 price screens above the $31.72 fair value. Dashed = 300-day average. As of Sep 24, 2026.

Which stocks are undervalued right now? Check free Discover now →

Company profile

NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic and casual footwear, apparel, equipment, accessories, and services for men, women, and kids in North America, Europe, the Middle East, Africa, Greater China, the Asia Pacific, and Latin America.

Show more

NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic and casual footwear, apparel, equipment, accessories, and services for men, women, and kids in North America, Europe, the Middle East, Africa, Greater China, the Asia Pacific, and Latin America. The company offers its products under the NIKE, Jordan, Jumpman, Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also provides a line of performance equipment and accessories, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities, as well as various plastic products to other manufacturers; distributes and licenses casual sneakers, apparel, and accessories; and markets apparel with licensed college and professional team and league logos. In addition, the company offers consumer services and experiences, including sport focused events and activations; fitness and activity apps; sport, fitness, and wellness content; and digital services and features in retail stores. It sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other wholesale accounts through NIKE-owned retail stores, independent distributors, licensees, sales representatives, and digital platforms. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in May 1971. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.

Stock analysis

NIKE, Inc (0QZ6) currently trades at $33.58, while our model-based Fair Value estimate is $31.72, so the stock looks roughly fairly valued today (gap 5.9%).

Show more

Valuation

Bull case: the Multiples group reads highest at a median of $44.85 per share, and 13 of the 22 models we run sit above the $33.58 price.

Bear case: the Asset-Based group reads lowest at $8.45, and 9 of the 22 models stay below the price. Evidence for this calculation is high.

Scenario range: $22.74 (bear) to $40.36 (bull), the price of $33.58 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 63/100 (solid quality).

Weak Growth: Revenue growth is weak: less than 2 % a year.

NIKE, Inc reported revenue of $46.4B in FY2026 versus $46.7B in FY2022, a compound −0.2%/yr. Reported net income was $3.1B in FY2026, compounding −15.3%/yr from FY2022.

Key figures

Market cap $49.8B · P/E ratio 0.1 · EPS (TTM) $3.01 · Dividend yield 4.9% · Net margin 6.7% · Return on equity 22.1% · Return on assets (EBIT) 13.8% · Operating margin 12.7%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (low confidence).

What moves the price

The share trades about 54% below its 52-week high and at its 52-week low, currently below its 200-day average.

Fair Value models

Bear $22.74 Fair Value $31.72 Bull $40.36
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2026 figures (about 4 months old). Earnings retained since then ($0.4726 per share) are deliberately not added. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF $18.54 $24.82 $36.09 77
Growth DCF $19.27 $25.32 $35.34 76
Owner Earnings $26.69 $35.96 $52.58 73
All 22 models by family
DCF Models
FCF DCF $18.54 $24.82 $36.09 77
Owner Earnings $26.69 $35.96 $52.58 73
5Y Revenue Exit $24.39 $36.67 $54.55 69
5Y EBITDA Exit $27.78 $42.54 $62.09 72
5Y P/E Exit $28.58 $43.92 $62.21 68
10Y Revenue Exit $21.15 $29.92 $39.48 65
10Y EBITDA Exit $23.90 $33.47 $43.81 66
10Y P/E Exit $24.37 $34.31 $43.88 62
Earnings-Based
Graham-Dodd $17.94 $21.93 $24.67 65
EPV $24.52 $28.18 $31.33 71
Multiples
P/E Multiple $39.57 $52.76 $65.95 63
P/S Multiple $33.64 $44.85 $56.06 58
P/B Multiple $28.39 $37.85 $47.32 55
EV/EBIT $44.89 $59.39 $73.89 66
EV/EBITDA $39.40 $52.07 $64.74 67
EV/Revenue $30.71 $43.27 $55.84 54
Asset-Based
NCAV (Graham) $6.31 $8.45 $12.62 54
Growth DCF
Growth DCF $19.27 $25.32 $35.34 76
Rev-Margin DCF $24.39 $37.09 $52.47 69
Economic Profit
Residual Income $15.39 $18.11 $24.27 73
ROIC Compounder $24.52 $29.11 $33.67 69
Growth Earnings
Growth-Adj P/E $28.00 $39.99 $51.99 65

Open the full fair value analysis →

Notify me when 0QZ6 reaches fair value

Put 0QZ6 on your watchlist. We get in touch as soon as price and fair value meet or the trend turns.

Set up alert →

Quality Score breakdown

Overall quality 63/100

Of which business quality 59 · Market factors (momentum, volatility) 21

Profitability 70
Margins and returns on capital today
Quality Growth 33
Are margins and returns improving?
Cashflow 40
Earnings quality: real cash, not paper profit
Fin. Strength 49
Balance sheet, leverage, solvency risk
Investment 95
Disciplined investing over empire-building
Low Volatility 53
Calm price path (market factor)
Momentum 11
Price trend over the last 3–12 months (market factor)
52W Momentum 0
Distance to the 52-week high (market factor)
Net Issuance 84
Share count: buybacks or dilution?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 40/100
Revenue growth is weak: less than 2 % a year.
Revenue growth 1 year
+0.2%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−3.2%
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: EBIT basis.
−4.7%
Earnings growth per share plus dividend.
Earnings per share, growth per year−9.6%
Dividend (yield on the price)4.9%
Profit margin 2022 to 2026 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.14% → 8%

Growth Forecast

A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+14.4%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+2.6%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +11.8% a year for the price and +0.2% for the forecasts.
Forecast 2027 (sales)−1.5%
Forecast 2028 (sales)+4.1%
Projected 2029 (sales)+3.8%
Projected 2030 (sales)+3.6%
Projected 2031 (sales)+3.3%

Watch 0QZ6, get fair value alerts →

Compare NIKE, Inc with another stock

Price, fair value, quality and upside side by side.

Free, no sign-up

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Explore undervalued stocks

All undervalued stocks TechnologyFinancial ServicesHealthcareConsumer CyclicalConsumer DefensiveCommunication ServicesIndustrialsEnergyBasic MaterialsReal EstateUtilities Deeply Undervalued StocksUndervalued High-Quality StocksUndervalued Blue-Chip StocksUndervalued Small-Cap StocksUndervalued Dividend Stocks

Try a ready-made strategy

Pick a strategy and jump into the live analysis with that exact screen applied.

🥇 Backtested Best 🏆 Big Names ⭐ Top Rated 💎 Quality on Sale 🚀 Profitable Growth 🧊 Quality Compounders 💵 Dividend Stars 📈 Strong Momentum 📉 Fallen Angels ⚖️ Deeply Undervalued 🔍 Small-Cap Gems 🏰 Moat at a Fair Price 💼 Insider Buying 🎩 Buffett-Style Quality 📚 Peter Lynch GARP 🧮 Greenblatt Magic Formula 🛡️ Graham Defensive

Discover tools

Stock screenerFilter by region, size and sector Compare toolTwo stocks side by side Extrinsic Value Calculator…Calculator with industry benchmark Peter Lynch Fair Value Formula &…Calculator with industry benchmark
Run the numbers yourself: free valuation calculators
DCF CalculatorGraham NumberPeter Lynch FormulaDDM CalculatorFama-French ModelIntrinsic Value
For bloggers & editors: embed code + live data

For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.

NIKE, Inc · Fair Value
$31.72 −6%Fair Value
Calculator →

Cite: Fair Value Calculator (2026). "NIKE, Inc Fair Value". https://www.fairvalue-calculator.com/stock/0QZ6

Frequently asked questions

Is NIKE, Inc (0QZ6) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of $31.72 versus a price of $33.58, about −6% upside (fairly valued).
What is the fair value of 0QZ6?
Our model-based fair value for NIKE, Inc is $31.72 (as of Sep 24, 2026), built from audited fundamentals. The current price: $33.58.
What is the quality score of 0QZ6?
NIKE, Inc has a Quality Score of 63/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for NIKE, Inc (0QZ6)?
Our model-based price target is the fair value of $31.72 (as of Sep 24, 2026) from 22 valuation models. Cautious scenario $22.74, optimistic scenario $40.36. It is a calculation from audited fundamentals, not an analyst target.
What is the NIKE, Inc stock forecast for 2026?
Our models put fair value at $31.72, about −6% upside versus a price of $33.58 (fairly valued). Cautious scenario $22.74, optimistic scenario $40.36. The calculation is refreshed regularly with new filings.
What is the revenue of NIKE, Inc (0QZ6)?
NIKE, Inc reported trailing-twelve-month revenue of about $46.4B (latest available figure, as of Sep 24, 2026).
Does NIKE, Inc pay a dividend?
NIKE, Inc currently shows a dividend yield of about 4.85% relative to its recent price (as of Sep 24, 2026).
What growth is priced into NIKE, Inc (0QZ6)?
For today's price to be fair in a discounted-cash-flow model, NIKE, Inc would have to grow free cash flow by +14.4 % per year for five years (discount rate 10.6 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 4 years revenue grew -0.2 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of 0QZ6 use?
Our models discount NIKE, Inc at 10.6 %: a base by market capitalisation (unknown), damped by beta 1.13, country premium for United Kingdom. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For NIKE, Inc that is +14.4 % per year a year over ten years, using the same discount rate (10.6 %) and the same formula as our fair value.
How much growth has NIKE, Inc (0QZ6) delivered so far?
Over the past 4 years revenue at NIKE, Inc grew -0.2 % a year. The price currently implies +14.4 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
What is the free cash flow yield of NIKE, Inc (0QZ6)?
The free-cash-flow yield on the price is 4.38 %: that much free cash flow NIKE, Inc produces per unit of market value. When it exceeds the discount rate of our models (10.6 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of NIKE, Inc (0QZ6)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For NIKE, Inc it is $31.72 per share (as of Sep 24, 2026), against a price of $33.58. It is the blended result of 22 valuation models (cash flow, earnings, asset, dividend).
Is NIKE, Inc stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 0QZ6 trades above its calculated fair value: price $33.58, fair value $31.72, a gap of about −6% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 0QZ6?
No. The price is what the market pays today ($33.58); the fair value is what the company's own numbers justify ($31.72). For NIKE, Inc the two are $1.86 per share apart. That gap is exactly why we show both numbers side by side.
How much is NIKE, Inc worth?
The market values NIKE, Inc at about $49.8B (market capitalisation, as of Sep 24, 2026). Per share that is $33.58; our models calculate a fair value of $31.72 per share.
What do the bullish and bearish scenarios say about 0QZ6?
Our models span a range for NIKE, Inc: cautious scenario $22.74, base $31.72, optimistic $40.36 per share (as of Sep 24, 2026, price $33.58). The range comes from different growth and margin assumptions, not from analyst opinions.
How far is 0QZ6 from its 52-week high?
NIKE, Inc trades at $33.58, about 54% below its 52-week high of $72.86 and at the low of $33.58 (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of $31.72 is for.
Is NIKE, Inc stock attractive at the current price?
The data as of Sep 24, 2026: price $33.58, calculated fair value $31.72 (−6%), Quality Score 63/100, from 22 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 0QZ6 calculated?
We run NIKE, Inc through 22 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $31.72, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. NIKE, Inc itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of NIKE, Inc (0QZ6)?
The closing price on Oct 2, 2026 was $33.58. Our model-based fair value is $31.72, about −6% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with NIKE, Inc right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. The price sits in the upper half of our model range, so the margin of safety is thin. The data supports the verdict: every model runs on fully documented inputs.

Key figures of NIKE, Inc

How large is the market capitalisation of NIKE, Inc (0QZ6)?
The market capitalisation of NIKE, Inc is $49.8B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/E ratio of NIKE, Inc (0QZ6)?
The price-to-earnings ratio of NIKE, Inc is 0.1 (as of Jul 30, 2026). Price to earnings: how many years of current profit you pay for the stock. A P/E of 10 means ten years of profit.
What are the earnings per share of NIKE, Inc (0QZ6)?
Earnings per share at NIKE, Inc are $3.01 (price ÷ EPS = P/E 0.1). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of NIKE, Inc (0QZ6)?
The dividend yield of NIKE, Inc is 4.9% (payout 54.2%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of NIKE, Inc (0QZ6)?
The net margin of NIKE, Inc is 6.7% (fiscal year 2026). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of NIKE, Inc (0QZ6)?
The return on equity (ROE) of NIKE, Inc is 22.1% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of NIKE, Inc (0QZ6)?
On an EBIT basis the return on assets of NIKE, Inc is 13.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of NIKE, Inc (0QZ6)?
The operating margin of NIKE, Inc is 12.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at NIKE, Inc (0QZ6)?
Revenue at NIKE, Inc is growing −1.1% versus a year earlier (3y avg −3.2%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at NIKE, Inc (0QZ6)?
Earnings per share at NIKE, Inc are growing +428% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does NIKE, Inc (0QZ6) carry?
The net debt of NIKE, Inc is $379M (fiscal year 2026, ≈ 0.2 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
Free · no account needed

Continue in the live analysis

Fair value and trend for 35,000+ stocks, watchlist, comparison and the diversification check. You can also try 14 days of Pro there, no card.

Open the live analysis →

Zero risk: nothing is ever charged. Your watchlist is yours, with or without an account.