Coca-Cola Co. (0QZK) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of Coca-Cola Co. $24.01, price $85.60, upside -72.0%, quality 60 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range $45.84 – $91.85 · fair‑value band $15.53 – $34.22 · the $85.60 price screens above the $24.01 fair value. Dashed = 300-day average. As of Sep 24, 2026.
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The Coca-Cola Company, a beverage company, manufactures and sells various nonalcoholic beverages in the United States and internationally. The company provides Trademark Coca-Cola, sparkling soft drinks and flavors; water, sports, coffee, and tea; juice, value-added dairy, and plant-based beverages; and emerging beverages.
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The Coca-Cola Company, a beverage company, manufactures and sells various nonalcoholic beverages in the United States and internationally. The company provides Trademark Coca-Cola, sparkling soft drinks and flavors; water, sports, coffee, and tea; juice, value-added dairy, and plant-based beverages; and emerging beverages. It also offers beverage concentrates and syrups, as well as fountain syrups to fountain retailers comprising restaurants and convenience stores. The company sells its products under the Coca-Cola, Diet Coke/Coca-Cola Light, Coca-Cola Zero Sugar, caffeine free Diet Coke, Cherry Coke, Fanta, Sprite, Simply, Fanta Orange, Fanta Zero Orange, Fanta Zero Sugar, Fanta Apple, Sprite Zero Sugar, Simply Orange, Simply Apple, Simply Grapefruit, Fresca, Schweppes, Thums Up, Aquarius, Ayataka, BODYARMOR, Ciel, Costa, Crystal, Dasani, Fuze Tea, Georgia, glacéau smartwater, glacéau vitaminwater, Gold Peak, I LOHAS, Powerade, Topo Chico, Core Power, Del Valle, fairlife, innocent, Maaza, Minute Maid, Minute Maid Pulpy, Santa Clara, and dogadan brands. It operates through a network of independent bottling partners, distributors, wholesalers, and retailers, as well as through bottling and distribution operators. The Coca-Cola Company was founded in 1886 and is headquartered in Atlanta, Georgia.
Stock analysis
Coca-Cola Co. (0QZK) currently trades at $85.60, while our model-based Fair Value estimate is $24.01, 72.0% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of $27.29 per share, and 0 of the 23 models we run sit above the $85.60 price.
Bear case: the Asset-Based group reads lowest at $3.00, and 23 of the 23 models stay below the price. Evidence for this calculation is low.
Scenario range: $15.53 (bear) to $34.22 (bull), the price of $85.60 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 60/100 (solid quality).
Mixed Growth: Spin-off in 2020: revenue and profit before it include the divested business. Growth is measured afresh from 2020.
Coca-Cola Co. reported revenue of $33.0B in FY2020 versus $41.9B in FY2016, a compound −5.8%/yr. Reported net income was $7.7B in FY2020, compounding +4.4%/yr from FY2016.
Key figures
P/E ratio 0.4 · P/S ratio 0.08 · EPS (TTM) $2.49 · Net margin 23.5% · Return on equity 43.4% · Return on assets (EBIT) 9.5% · Operating margin 35.1% · Revenue (TTM) $49.3B.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (low confidence).
What moves the price
The share trades about 7% below its 52-week high and 32% above its 52-week low, currently above its 200-day average.
Fair Value models
The price assumes far more growth than our models allow for, so the models scatter widely ($3.00 to $36.00). Read the Fair Value as a cautious anchor, not a price target; the Growth Forecast section shows what the price assumes.
Bear $15.53Fair Value $24.01Bull $34.22
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.55/100
Spin-off in 2020: revenue and profit before it include the divested business. Growth is measured afresh from 2020.
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
17.7% (2016) → 29.0% (2020)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: no share-count history
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Coca-Cola Co. Fair Value". https://www.fairvalue-calculator.com/stock/0QZK
Frequently asked questions
Is Coca-Cola Co. (0QZK) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of $24.01 versus a price of $85.60, about −72% upside (overvalued).
What is the fair value of 0QZK?
Our model-based fair value for Coca-Cola Co. is $24.01 (as of Sep 24, 2026), built from audited fundamentals. The current price: $85.60.
What is the quality score of 0QZK?
Coca-Cola Co. has a Quality Score of 60/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Coca-Cola Co. (0QZK)?
Our model-based price target is the fair value of $24.01 (as of Sep 24, 2026) from 23 valuation models. Cautious scenario $15.53, optimistic scenario $34.22. It is a calculation from audited fundamentals, not an analyst target.
What is the Coca-Cola Co. stock forecast for 2026?
Our models put fair value at $24.01, about −72% upside versus a price of $85.60 (overvalued). Cautious scenario $15.53, optimistic scenario $34.22. The calculation is refreshed regularly with new filings.
What is the revenue of Coca-Cola Co. (0QZK)?
Coca-Cola Co. reported trailing-twelve-month revenue of about $49.3B (latest available figure, as of Sep 24, 2026).
What is the intrinsic value of Coca-Cola Co. (0QZK)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Coca-Cola Co. it is $24.01 per share (as of Sep 24, 2026), against a price of $85.60. It is the blended result of 23 valuation models (cash flow, earnings, asset, dividend).
Is Coca-Cola Co. stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 0QZK trades above its calculated fair value: price $85.60, fair value $24.01, a gap of about −72% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 0QZK?
No. The price is what the market pays today ($85.60); the fair value is what the company's own numbers justify ($24.01). For Coca-Cola Co. the two are $61.59 per share apart. That gap is exactly why we show both numbers side by side.
What do the bullish and bearish scenarios say about 0QZK?
Our models span a range for Coca-Cola Co.: cautious scenario $15.53, base $24.01, optimistic $34.22 per share (as of Sep 24, 2026, price $85.60). The range comes from different growth and margin assumptions, not from analyst opinions.
How far is 0QZK from its 52-week high?
Coca-Cola Co. trades at $85.60, about 7% below its 52-week high of $91.85 and 32% above the low of $64.65 (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of $24.01 is for.
Is Coca-Cola Co. stock attractive at the current price?
The data as of Sep 24, 2026: price $85.60, calculated fair value $24.01 (−72%), Quality Score 60/100, from 23 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 0QZK calculated?
We run Coca-Cola Co. through 23 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $24.01, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Coca-Cola Co. itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Coca-Cola Co. (0QZK)?
The closing price on Oct 2, 2026 was $85.60. Our model-based fair value is $24.01, about −72% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Coca-Cola Co. right now?
The price sits above even our optimistic bull case ($34.22). The favourable scenario is already priced in. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid but not exceptional quality (60/100) and above fair value, neither a clear bargain nor a standout compounder. A fairly wide model range ($15.53 to $34.22) leaves room in how you read the outcome.
Key figures of Coca-Cola Co.
What is the P/E ratio of Coca-Cola Co. (0QZK)?
The price-to-earnings ratio of Coca-Cola Co. is 0.4 (as of Jul 30, 2026). Price to earnings: how many years of current profit you pay for the stock. A P/E of 10 means ten years of profit.
What is the P/S ratio of Coca-Cola Co. (0QZK)?
The price-to-sales ratio of Coca-Cola Co. is 0.08 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Coca-Cola Co. (0QZK)?
Earnings per share at Coca-Cola Co. are $2.49 (price ÷ EPS = P/E 0.4). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Coca-Cola Co. (0QZK)?
The net margin of Coca-Cola Co. is 23.5% (fiscal year 2020). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Coca-Cola Co. (0QZK)?
The return on equity (ROE) of Coca-Cola Co. is 43.4% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Coca-Cola Co. (0QZK)?
On an EBIT basis the return on assets of Coca-Cola Co. is 9.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Coca-Cola Co. (0QZK)?
The operating margin of Coca-Cola Co. is 35.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Coca-Cola Co. (0QZK)?
Revenue at Coca-Cola Co. is growing +12.1% versus a year earlier (3y avg −3.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Coca-Cola Co. (0QZK)?
Earnings per share at Coca-Cola Co. are growing +18.2% versus a year earlier. How much earnings per share grew versus a year earlier.
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