2497 (2497) Fair Value & Analysis

Consumer Defensive · Market cap HK$335M

2 2497 2497 · HK

PriceHK$0.6700

Fair ValueHK$2.61

Upside+289.6%

Quality42/100

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Evidence: Medium Range HK$1.92 – HK$3.21

Fair value as of: Jul 2, 2026

From 14 valuation models · updated today

Share price −9.5% over the past month.

Price vs Fair Value (12 months)

12‑month range HK$0.4000 – HK$0.9300 · fair‑value band HK$1.92 – HK$3.21 · the HK$0.6700 price screens below the HK$2.61 fair value. As of Jul 2, 2026.

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Analysis

2497 (2497) currently trades at HK$0.6700, while our model-based Fair Value estimate is HK$2.61 — implying the stock looks roughly 289.6% undervalued today. We read business quality at 42/100 (below-average quality), in the Consumer Defensive sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium) — always confirm before acting.

Over the trailing twelve months, 2497 generated revenue of HK$191M at a net margin of 33.2%. Revenue declined 4.2% year over year. It earns a return on equity of 12.4%. The balance sheet holds a net cash position of HK$103M. Fundamentals as of Jul 2, 2026

Key figures & financial health

Revenue (TTM) HK$191M

Revenue growth (YoY) -4.2%

Net margin 33.2%

Return on equity 12.4%

Free cash flow −HK$75.1M FY2026

P/E ratio 4.5

More key figures

Operating margin 29.0%

EPS (TTM) HK$0.0600

EPS growth (YoY) -13.8%

Net cash HK$103M FY2026

Figures from reported company fundamentals (EODHD) · as of Jul 2, 2026. TTM = trailing twelve months.

Revenue & earnings trend

FY2022 – FY2026 · reported fiscal years

2497 reported revenue of HK$191M in FY2026 versus HK$155M in FY2022, a compound +5.4%/yr. Reported net income was HK$63.4M in FY2026, compounding +7.6%/yr from FY2022.

Revenue +5.4%/yr

FY22 HK$155M

FY23 HK$127M

FY24 HK$158M

FY25 HK$182M

FY26 HK$191M

Net income +7.6%/yr

FY22 HK$47.3M

FY23 HK$31.8M

FY24 HK$49.2M

FY25 HK$51.8M

FY26 HK$63.4M

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Frequently asked questions

Is 2497 (2497) undervalued?

As of Jul 2, 2026, our model estimates a fair value of HK$2.61 versus a price of HK$0.6700 — about +290% (undervalued). Model-based estimate, not financial advice.

What is the fair value of 2497?

Our model-based fair value for 2497 is HK$2.61 (as of Jul 2, 2026), built from audited fundamentals. The current price is HK$0.6700.

What is the quality score of 2497?

2497 has a Quality Score of 42/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

What is the revenue of 2497 (2497)?

2497 reported trailing-twelve-month revenue of about HK$191M (latest available figure, as of Jul 2, 2026).

What is the net profit margin of 2497?

The net profit margin of 2497 is about 33.2%, meaning it keeps roughly 33.2% of revenue as net income. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.