Booking Holdings (BKNG) Fair Value & Analysis
Consumer Cyclical · US · Market cap $130B
Booking Holdings
BKNG · US
Fair value as of: Jun 24, 2026
From 24 valuation models · updated 8 days ago
Fair value updated Jun 24, 2026 — revised from $187.11 to $152.94 (−18.3%) since Jun 23, 2026. Share price +10.7% over the past month.
Price vs Fair Value (12 months)
12‑month range $140.73 – $211.16 · fair‑value band $114.03 – $191.78 · the $168.94 price screens above the $152.94 fair value. As of Jun 24, 2026.
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Booking Holdings (BKNG) currently trades at $168.94, while our model-based Fair Value estimate is $152.94 — implying the stock looks roughly 9.5% overvalued today. We read business quality at 72/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: high).
Over the trailing twelve months, Booking Holdings generated revenue of $27.7B at a net margin of 22.2%. Revenue grew 16.2% year over year. It earns a return on equity of 225.7%. Net debt stands at $2.1B. Fundamentals as of Jun 24, 2026
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jun 24, 2026. TTM = trailing twelve months.
About the company
Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management …
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Booking Holdings reported revenue of $26.9B in FY2025 versus $11.0B in FY2021, a compound +25.2%/yr. Reported net income was $5.4B in FY2025, compounding +46.8%/yr from FY2021.
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Recent news
- Investors Heavily Search Booking Holdings Inc. (BKNG): Here is What You Need to Know
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- Booking Holdings (BKNG) Ascends While Market Falls: Some Facts to Note
- Booking Holdings (BKN) Has Significant Upside According To Analysts As Oil Prices Decline
External third-party headlines (Yahoo Finance, Reuters and others) — not an editorial selection, not financial advice.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.