CMR, S.A. (CMRB) Fair Value & Analysis
Consumer Cyclical · MX · Market cap 599M MXN
Fair value as of: Jun 24, 2026
From 17 valuation models · updated 5 days ago
Fair value updated Jun 24, 2026 — revised from 12.06 MXN to 11.20 MXN (−7.1%) since Jun 23, 2026. Share price −0.7% over the past month.
Price vs Fair Value (12 months)
12‑month range 1.28 MXN – 1.85 MXN · fair‑value band 8.40 MXN – 14.00 MXN · the 1.42 MXN price screens below the 11.20 MXN fair value. As of Jun 24, 2026.
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CMR, S.A. (CMRB) currently trades at 1.42 MXN, while our model-based Fair Value estimate is 11.20 MXN — implying the stock looks roughly 688.7% undervalued today. We read business quality at 89/100 (high quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: low) — always confirm before acting.
Over the trailing twelve months, CMR, S.A. generated revenue of 3.9B MXN at a net margin of -0.8%. Revenue grew 2.0% year over year. It earns a return on equity of -7.8%. Net debt stands at 997M MXN. Fundamentals as of Jun 24, 2026
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jun 24, 2026. TTM = trailing twelve months.
About the company
CMR, S.A.B. de C.V. operates restaurants, cafés, and bars in Mexico. It operates cafeterias under the Wings, Fly by Wings, Matil'd Bistro, Sala del Café Sabores Mexicanos, and Sala Gastronomica Sabores Mexicanos brands; Mexican and specialized restaurants under the lago_algo, Del Bosque Restaurante, Bistró Chapultepec, Los Almendros, Nube 7, and La Destilería brands, as well as Chili's, Olive Garden, Red Lobster, The Capital Grille, Sushi Itto, Sushiitto, and Yukai brand names. The company was formerly known as Corporación Mexicana de Restaurante, S.A. de C.V. and changed its name to CMR, S.A.B. de C.V. in April 2006. CMR, S.A.B. de C.V. was founded in 1965 and is based in Mexico City, Mexico.
Revenue & earnings trend
FY2015 – FY2019 · reported fiscal years
CMR, S.A. reported revenue of 2.9B MXN in FY2019 versus 2.5B MXN in FY2015, a compound +3.3%/yr. Reported net income was −165M MXN in FY2019.
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|---|---|---|---|
| McDonald's Corporation MCD | 4,928 MXN | 2,845 MXN | -42% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.