e.l.f. Beauty, Inc (ELF) Fair Value & Analysis
Consumer Defensive · US · Market cap $3.1B
e.l.f. Beauty, Inc
ELF · US
Fair value as of: Jun 24, 2026
From 24 valuation models · updated 5 days ago
Fair value updated Jun 24, 2026 — revised from $31.48 to $19.29 (−38.7%) since Jun 23, 2026. Share price +24.8% over the past month.
Price vs Fair Value (12 months)
12‑month range $45.02 – $133.20 · fair‑value band $14.47 – $26.77 · the $63.49 price screens above the $19.29 fair value. As of Jun 24, 2026.
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e.l.f. Beauty, Inc (ELF) currently trades at $63.49, while our model-based Fair Value estimate is $19.29 — implying the stock looks roughly 69.6% overvalued today. We read business quality at 97/100 (high quality), in the Consumer Defensive sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: high).
Over the trailing twelve months, e.l.f. Beauty, Inc generated revenue of $268M at a net margin of -0.2%. Revenue grew 35.1% year over year. It earns a return on equity of -0.3%. Net debt stands at $627M. Fundamentals as of Jun 24, 2026
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jun 24, 2026. TTM = trailing twelve months.
About the company
e.l.f. Beauty, Inc., a beauty company, provides cosmetics and skin care products worldwide. The company offers eye, lip, face, and skin care products. It offers products under the e.l.f. Cosmetics, e.l.f. Skin, Well People, Naturium, and Rhode brand names. The company sells its products through national and international retailers and direct-to-consumer through its e-commerce channel. The company was formerly known as J.A. Cosmetics Holdings, Inc. and changed its name to e.l.f. Beauty, Inc. in April 2016. e.l.f. Beauty, Inc. was founded in 2004 and is headquartered in Oakland, California.
Revenue & earnings trend
FY2022 – FY2026 · reported fiscal years
e.l.f. Beauty, Inc reported revenue of $1.6B in FY2026 versus $392M in FY2022, a compound +42.9%/yr. Reported net income was $54.6M in FY2026, compounding +25.8%/yr from FY2022.
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Similar stocks
6 more Household & Personal Products stocks, each showing price versus our Fair Value estimate (as of Jun 24, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| The Procter & Gamble Company PG | 2,590 MXN | 1,732 MXN | -33% |
| L'Oréal S.A LRLCF | $428.02 | $273.79 | -36% |
| Unilever PLC UNLYF | $59.34 | $46.11 | -22% |
| Colgate-Palmolive Company CPA | €79.16 | €55.96 | -29% |
| Hindustan Unilever Limited HINDUNILVR | ₹2,122 | ₹677.55 | -68% |
| Reckitt Benckiser Group RBGLY | $12.32 | $17.37 | +41% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.