JD Sports Fashion Plc (JD) Fair Value & Analysis
Consumer Cyclical · GB · Market cap 4.1B GBX
Fair value as of: Jun 25, 2026
From 26 valuation models · updated 4 days ago
Share price +1.2% over the past month.
Price vs Fair Value (12 months)
12‑month range £0.6376 – £1.02 · fair‑value band £1.50 – £2.51 · the £0.8332 price screens below the £2.00 fair value. As of Jun 25, 2026.
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JD Sports Fashion Plc (JD) currently trades at £0.8332, while our model-based Fair Value estimate is £2.00 — implying the stock looks roughly 140.0% undervalued today. We read business quality at 90/100 (high quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium) — always confirm before acting.
Over the trailing twelve months, JD Sports Fashion Plc generated revenue of £12.7B at a net margin of 3.4%. Revenue grew 4.6% year over year. It earns a return on equity of 13.7%. Net debt stands at £2.8B. Fundamentals as of Jun 25, 2026
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jun 25, 2026. TTM = trailing twelve months.
About the company
JD Sports Fashion Plc engages in the retail of branded sports fashion and outdoor clothing, footwear, accessories, and equipment for women and men in the United Kingdom, Europe, North America, and the Asia Pacific. It operates through JD, Complementary Athleisure, and Sporting Goods and Outdoors segments. The company also engages in the business of fitness and leisure clubs; and sells gift cards. It offers products under the JD, Finish Line, JD Gyms, Size", Footpatrol, Livestock, Hibbett, DTLR, Shoe Palace, Sizeer, Courir, Sprinter, Sport Zone, Go Outdoors, Blacks, Tiso, Ultimate Outdoors, Fishing Republic, Millets, and Naylors brand names. The company sells its products through retail stores and websites. JD Sports Fashion Plc was founded in 1981 and is headquartered in Bury, the United Kingdom. The company operates as a subsidiary of Pentland Group Limited.
Revenue & earnings trend
FY2022 – FY2026 · reported fiscal years
JD Sports Fashion Plc reported revenue of £12.7B in FY2026 versus £8.6B in FY2022, a compound +10.3%/yr. Reported net income was £436M in FY2026, compounding +4.2%/yr from FY2022.
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6 more Apparel Retail stocks, each showing price versus our Fair Value estimate (as of Jun 25, 2026).
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|---|---|---|---|
| Industria de Diseño Textil, S.A IDEXY | $16.18 | $9.14 | -44% |
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| Fast Retailing Co FRCOY | $50.95 | $19.25 | -62% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.