Kogan.com Ltd (KGN) Fair Value & Analysis
Consumer Cyclical · AU · Market cap A$390M
Fair value as of: Jun 24, 2026
From 10 valuation models · updated 5 days ago
Fair value updated Jun 24, 2026 — revised from A$4.30 to A$2.53 (−41.2%) since Jun 23, 2026. Share price +2.9% over the past month.
Price vs Fair Value (12 months)
12‑month range A$3.00 – A$4.57 · fair‑value band A$1.90 – A$3.16 · the A$4.36 price screens above the A$2.53 fair value. As of Jun 24, 2026.
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Kogan.com Ltd (KGN) currently trades at A$4.36, while our model-based Fair Value estimate is A$2.53 — implying the stock looks roughly 42.0% overvalued today. We read business quality at 95/100 (high quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: medium).
Over the trailing twelve months, Kogan.com Ltd generated revenue of A$503M at a net margin of -8.3%. Revenue grew 5.5% year over year. It earns a return on equity of -46.7%. The balance sheet holds a net cash position of A$25.5M. Fundamentals as of Jun 24, 2026
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jun 24, 2026. TTM = trailing twelve months.
About the company
Kogan.com Ltd operates as an online retailer in Australia. The company offers various brands across a range of categories, including consumer electronics, appliances, homewares, hardware, toys, and others, as well as furniture, gaming, and other entertainment products; and owns and operates private label brands. It also provides pre-paid mobile phone plans. In addition, the company offers general insurances, including home, contents, and car, as well as pet and life insurance; and NBN internet plans. Further, it provides superannuation funds, credit cards, and power and gas services. The company provides its products under the company's brands, such as Kogan, Ovela, Fortis, Vostok, and Komodo, as well as products from third party brands comprising Apple, Canon, Swann, and Samsung. The company was founded in 2006 and is based in Melbourne, Australia.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Kogan.com Ltd reported revenue of A$488M in FY2025 versus A$779M in FY2021, a compound −11.0%/yr. Reported net income was −A$39.5M in FY2025.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.