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Know IT AB (KNOW) fair value: what the stock is really worth

As of Sep 24, 2026: fair value of Know IT AB SEK 148, price SEK 95.00, upside +55.7%, quality 48 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? Yes
  2. Good quality? No
  3. Add to watchlist

Technology · SE · ISIN SE0000421273

KI Some data Sep 24, 2026

Know IT AB

KNOW · ST

Cheap, value-trap riskThe stock looks deeply undervalued, but low quality raises value-trap risk.

✓Fair value kr 147.87 · Strongly undervalued (+56%)
!Quality 48/100
!Weak Growth (revenue 5y +11.4 %/yr)
!Loss-making · -5.2% net margin (TTM)
✓Low debt · generates free cash flow
·2.63% dividend yield
!Mixed vs. peers (6/14)
!Narrow moat 17/100
!Insider activity 40/100
!Evidence only medium, so the estimate is less certain
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

kr 343.97 kr 76.25 Fair Value kr 147.87 Jun 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.

How to read this chart

60‑month range kr 76.25 – kr 343.97 · fair‑value band kr 106.93 – kr 188.82 · the kr 95.00 price screens below the kr 147.87 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.

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Company profile

Knowit AB (publ) operates as a consultancy company in Sweden and internationally. It operates through five segments: Solutions, Experience, Connectivity, Insight, and Other.

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Knowit AB (publ) operates as a consultancy company in Sweden and internationally. It operates through five segments: Solutions, Experience, Connectivity, Insight, and Other. The company offers management consulting, such as profitability programs and management; commercial excellence and pricing strategy; insight and trend analysis; market, category, and offer strategy; working capital and supply chain management; finance transformation; sourcing and procurement; digital hr and payroll; digital and agile transformation; data analytics; and organization and leadership solutions. It also provides IT and digital product development including web development, mobile and app development, cloud, AI and data, internet of things, networks and data centers, embedded systems, application management, DevOps and CI/CD automation, systems integration, and test automation. In addition, the company offers cloud strategy, cloud foundation, migration and modernization, build in the cloud, and managed services to cloud; cybersecurity and law; smart mobility; defense solutions; trusted identities and secure solutions; financial solutions; sustainability services; web and e-commerce; brand strategy and digital marketing; and design and UX. Further, it provides analytics and business intelligence, artificial intelligence, data governance and master data management, and data management and data engineering; command and control, communication, enhanced information security solutions, and competence development for the defence sector; and financial solutions. The company was formerly known as Know IT AB (publ.) and changed its name to Knowit AB (publ) in April 2012. Knowit AB (publ) was incorporated in 1990 and is headquartered in Stockholm, Sweden.

Stock analysis

Know IT AB (KNOW) currently trades at kr 95.00, while our model-based Fair Value estimate is kr 147.87, implying the stock looks roughly 35.8% undervalued today.

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Valuation

Bull case: the Multiples group reads highest at a median of kr 153.40 per share, and 9 of the 14 models we run sit above the kr 95.00 price.

Bear case: the Earnings-Based group reads lowest at kr 33.94, and 5 of the 14 models stay below the price. Evidence for this calculation is medium.

Scenario range: kr 106.93 (bear) to kr 188.82 (bull), the price of kr 95.00 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 48/100 (below-average quality), in the Technology sector.

Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.

Know IT AB reported revenue of 5.8B SEK in FY2025 versus 4.8B SEK in FY2021, a compound +4.8%/yr. Reported net income was −285M SEK in FY2025.

Key figures

Market cap 2.6B SEK (≈ $261M) · P/S ratio 0.40 · EPS (TTM) kr −10.84 · Dividend yield 2.6% · Net margin −4.9% · Return on equity −7.5% · Return on assets (EBIT) 4.4% · Operating margin 3.0%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 41 out of 100 (low confidence).

What moves the price

The share trades about 26% below its 52-week high and 25% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Technology peers we cover trades at 53% fair-value upside, at 56%, KNOW screens cheaper than that median.

Fair Value models

Bear kr 106.93 Fair Value kr 147.87 Bull kr 188.82
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF kr 105.44 kr 166.76 kr 251.46 77
Growth DCF kr 103.94 kr 158.00 kr 227.91 76
EPV kr 29.20 kr 33.94 kr 37.79 74
All 14 models by family
DCF Models
FCF DCF kr 105.44 kr 166.76 kr 251.46 77
Owner Earnings kr 15.19 kr 28.71 kr 47.40 72
5Y Revenue Exit kr 72.57 kr 115.27 kr 169.82 70
5Y EBITDA Exit kr 172.67 kr 315.58 kr 491.71 71
10Y Revenue Exit kr 83.62 kr 124.31 kr 180.47 64
10Y EBITDA Exit kr 141.27 kr 247.68 kr 404.16 64
Earnings-Based
EPV kr 29.20 kr 33.94 kr 37.79 74
Multiples
EV/EBIT kr 112.46 kr 153.40 kr 194.35 66
EV/EBITDA kr 247.06 kr 332.86 kr 418.67 67
EV/Revenue kr 51.73 kr 78.34 kr 104.96 53
Asset-Based
NCAV (Graham) kr 66.69 kr 89.36 kr 133.37 54
Growth DCF
Growth DCF kr 103.94 kr 158.00 kr 227.91 76
Rev-Margin DCF kr 72.57 kr 116.01 kr 170.68 70
Economic Profit
ROIC Compounder kr 29.20 kr 33.94 kr 37.79 70

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Quality Score breakdown

Overall quality 48/100

Of which business quality 50 · Market factors (momentum, volatility) 47

Profitability 16
Margins and returns on capital today
Quality Growth 13
Are margins and returns improving?
Cashflow 55
Earnings quality: real cash, not paper profit
Fin. Strength 54
Balance sheet, leverage, solvency risk
Investment 100
Disciplined investing over empire-building
Low Volatility 70
Calm price path (market factor)
Momentum 42
Price trend over the last 3–12 months (market factor)
52W Momentum 30
Distance to the 52-week high (market factor)
Net Issuance 83
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 40/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
−9.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−5.3%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+11.4%
Start year 2020 (pandemic). Over 10 years: +10.1% a year
Revenue growth 26 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+9.5%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
9.4% (2019) → 3.1% (2024)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

Growth Forecast

Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−1.7%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+2.5%
Yearly sales growth analysts expect, extended to five years.
After inflation (Sweden: IMF forecast 2.0% a year to 2030, 2.9% from 2016 to 2025) that is about −3.6% a year for the price and +0.6% for the forecasts.
Forecast 2026 (sales)−3.4%
Forecast 2027 (sales)+4.6%
Projected 2028 (sales)+4.2%
Projected 2029 (sales)+3.9%
Projected 2030 (sales)+3.6%

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Information Technology Services · 498 stocks

Beats the industry median on 5/12 measures
A mixed picture versus its industry peers.
Valuation
Quality Score 48 · Below median
Fair Value upside +56% · Above median
Profitability
Return on assets −2% · Bottom 25%
Net margin (TTM) −5% · Bottom 25%
Operating margin (TTM) 3% · Below median
Growth and dividend
Revenue growth −9% · Bottom 25%
Dividend yield (TTM) 2.6% · Above median
Balance sheet
Debt / equity 0.17× · Above median

Valuation Multiplesvs Information Technology Services median · lower = cheaper

P/B 0.07× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
P/S (TTM) 0.05× · Cheapest 25%
P/FCF 0.8× · Cheaper than median
EV/EBITDA 1.5× · Cheapest 25%
PEG 3.15× · Priciest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)100 · sector 45
FUTURE (revenue growth)0 · sector 31
PAST (return on equity)0 · sector 36
HEALTH (low debt)92 · sector 97
DIVIDEND (yield)53 · sector 43

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Information Technology Services stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
International Business Machines Corporation IBM $227.06 $186.56 −18%
Accenture plc ACN $183.52 $305.06 +66%
Tata Consultancy Services Limited TCS ₹2,090 ₹2,993 +43%
Infosys Limited INFY ₹1,021 ₹1,690 +66%
HCL Technologies Limited HCLTECH ₹1,257 ₹1,926 +53%
Fidelity National Information Services, Inc FIS $34.67 $32.47 −6%
Cognizant Technology Solutions Corporation CTSH $59.14 $132.01 +123%
Wipro Limited WIPRO ₹164.90 ₹287.90 +75%
CDW Corporation CDW $146.16 $162.00 +11%
Broadridge Financial Solutions, Inc BR $163.45 $145.34 −11%

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Know IT AB · Fair Value
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Cite: Fair Value Calculator (2026). "Know IT AB Fair Value". https://www.fairvalue-calculator.com/stock/KNOW

Frequently asked questions

Is Know IT AB (KNOW) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of kr 147.87 versus a price of kr 95.00, about +56% upside (undervalued).
What is the fair value of KNOW?
Our model-based fair value for Know IT AB is kr 147.87 (as of Sep 24, 2026), built from audited fundamentals. The current price: kr 95.00.
What is the quality score of KNOW?
Know IT AB has a Quality Score of 48/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Know IT AB (KNOW)?
Our model-based price target is the fair value of kr 147.87 (as of Sep 24, 2026) from 14 valuation models. Cautious scenario kr 106.93, optimistic scenario kr 188.82. It is a calculation from audited fundamentals, not an analyst target.
What is the Know IT AB stock forecast for 2026?
Our models put fair value at kr 147.87, about +56% upside versus a price of kr 95.00 (undervalued). Cautious scenario kr 106.93, optimistic scenario kr 188.82. The calculation is refreshed regularly with new filings.
What is the revenue of Know IT AB (KNOW)?
Know IT AB reported trailing-twelve-month revenue of about 5.7B SEK (latest available figure, as of Sep 24, 2026).
Does Know IT AB pay a dividend?
Know IT AB currently shows a dividend yield of about 2.63% relative to its recent price (as of Sep 24, 2026).
What growth is priced into Know IT AB (KNOW)?
For today's price to be fair in a discounted-cash-flow model, Know IT AB would have to grow free cash flow by -1.7 % per year for five years (discount rate 11.1 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +11.4 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of KNOW use?
Our models discount Know IT AB at 11.1 %: a base by market capitalisation (micro), damped by beta 0.55, country premium for Sweden. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Know IT AB that is -1.7 % per year a year over ten years, using the same discount rate (11.1 %) and the same formula as our fair value.
How much growth has Know IT AB (KNOW) delivered so far?
Over the past 5 years revenue at Know IT AB grew +11.4 % a year. The price currently implies -1.7 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Know IT AB (KNOW) growing?
The median revenue growth in the sector is +8.1 % a year. That is the yardstick for the growth priced into Know IT AB (-1.7 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Know IT AB (KNOW)?
The free-cash-flow yield on the price is 12.06 %: that much free cash flow Know IT AB produces per unit of market value. When it exceeds the discount rate of our models (11.1 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Know IT AB (KNOW)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Know IT AB it is kr 147.87 per share (as of Sep 24, 2026), against a price of kr 95.00. It is the blended result of 14 valuation models (cash flow, earnings, asset, dividend).
Is Know IT AB stock overvalued or undervalued in 2026?
As of Sep 24, 2026, KNOW trades below its calculated fair value: price kr 95.00, fair value kr 147.87, a gap of about +56% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of KNOW?
No. The price is what the market pays today (kr 95.00); the fair value is what the company's own numbers justify (kr 147.87). For Know IT AB the two are kr 52.87 per share apart. That gap is exactly why we show both numbers side by side.
How much is Know IT AB worth?
The market values Know IT AB at about 2.6B SEK (market capitalisation, as of Sep 24, 2026). Per share that is kr 95.00; our models calculate a fair value of kr 147.87 per share.
What do the bullish and bearish scenarios say about KNOW?
Our models span a range for Know IT AB: cautious scenario kr 106.93, base kr 147.87, optimistic kr 188.82 per share (as of Sep 24, 2026, price kr 95.00). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of KNOW?
The PEG ratio of Know IT AB is 3.15 (P/E divided by earnings growth, as of Sep 24, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Know IT AB (KNOW)?
Balance-sheet figures for Know IT AB (as of Sep 24, 2026): return on equity −7.5%, debt of 0.17 per unit of equity. They feed the Quality Score of 48/100, which measures business quality independently of the share price.
How far is KNOW from its 52-week high?
Know IT AB trades at kr 95.00, about 26% below its 52-week high of kr 128.30 and 25% above the low of kr 76.25 (as of Sep 24, 2026). Distance from the high says nothing about value: that is what the fair value of kr 147.87 is for.
Which stocks are comparable to Know IT AB?
From the same area (Technology) we also value International Business Machines Corporation, Accenture plc, Tata Consultancy Services Limited, Infosys Limited, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Know IT AB stock attractive at the current price?
The data as of Sep 24, 2026: price kr 95.00, calculated fair value kr 147.87 (+56%), Quality Score 48/100, from 14 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of KNOW calculated?
We run Know IT AB through 14 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of kr 147.87, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.0 % above its aggregate fair value. Know IT AB currently trades 56 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Know IT AB (KNOW)?
The closing price on Sep 24, 2026 was kr 95.00. Our model-based fair value is kr 147.87, about +56% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Know IT AB right now?
The price is below even our cautious bear case (kr 106.93). The market is more pessimistic than our downside scenario. Solid quality (48/100) at a price below fair value, the discount is the argument here, not the business quality.
Where does the earnings growth of Know IT AB (KNOW) come from?
Earnings per share at Know IT AB grew +2.9 % a year from 2014 to 2025. Broken into its drivers: revenue per share +8.8 %, EBIT margin −6.2 %, tax rate +0.4 %, residual (interest, one-offs) +0.5 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.

Key figures of Know IT AB

How large is the market capitalisation of Know IT AB (KNOW)?
The market capitalisation of Know IT AB is 2.6B SEK (≈ $261M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Know IT AB (KNOW)?
The price-to-sales ratio of Know IT AB is 0.40 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Know IT AB (KNOW)?
Earnings per share at Know IT AB are kr −10.84. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Know IT AB (KNOW)?
The dividend yield of Know IT AB is 2.6%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Know IT AB (KNOW)?
The net margin of Know IT AB is −4.9% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Know IT AB (KNOW)?
The return on equity (ROE) of Know IT AB is −7.5% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Know IT AB (KNOW)?
On an EBIT basis the return on assets of Know IT AB is 4.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Know IT AB (KNOW)?
The operating margin of Know IT AB is 3.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Know IT AB (KNOW)?
Revenue at Know IT AB is growing −9.0% versus a year earlier (3y avg −5.3%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Know IT AB (KNOW)?
Earnings per share at Know IT AB are growing −21.4% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Know IT AB (KNOW) carry?
The net debt of Know IT AB is 433M SEK (fiscal year 2025, ≈ 1.4 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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