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Data-driven stock valuation

Know IT AB (KNOW) fair value: what the stock is really worth

As of Nov 9, 2026: fair value (intrinsic value) of Know IT AB stock SEK 148, price SEK 117, upside +26.1%, quality 50 out of 100. Rating: undervalued. Calculated from audited financials with 13 of our 26 valuation models and 37 quality factors, updated daily.

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Technology SE · ISIN SE0000421273

KI Know IT AB logo Some data Nov 8, 2026

Know IT AB

KNOW · ST
Undervalued, but in a downtrend

The stock costs 21% less than our calculation considers fair.

Fair value kr 147.82 · Undervalued
Low debt
Generates free cash flow
2.1% dividend yield · Cash covered
Quality 50/100
Some data
Weak Growth (revenue 3y −5.3 %/yr in SEK)
Loss-making · -4.9% net margin (TTM)
Trails peers (4/13)
Narrow moat 16/100 · thin data
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

kr 343.97 kr 76.25 Fair Value kr 147.82 Aug 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 8, 2026.

How to read this chart

60‑month range kr 76.25 – kr 343.97 · fair‑value band kr 106.90 – kr 188.75 · the kr 117.20 price screens below the kr 147.82 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 8, 2026.

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Company profile

Knowit AB (publ) operates as a consultancy company in Sweden and internationally. It operates through five segments: Solutions, Experience, Connectivity, Insight, and Other.

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The company offers management consulting, such as profitability programs and management; commercial excellence and pricing strategy; insight and trend analysis; market, category, and offer strategy; working capital and supply chain management; finance transformation; sourcing and procurement; digital hr and payroll; digital and agile transformation; data analytics; and organization and leadership solutions.

It also provides IT and digital product development including web development, mobile and app development, cloud, AI and data, internet of things, networks and data centers, embedded systems, application management, DevOps and CI/CD automation, systems integration, and test automation.

In addition, the company offers cloud strategy, cloud foundation, migration and modernization, build in the cloud, and managed services to cloud; cybersecurity and law; smart mobility; defense solutions; trusted identities and secure solutions; financial solutions; sustainability services; web and e-commerce; brand strategy and digital marketing; and design and UX. Further, it provides analytics and business intelligence, artificial intelligence, data governance and master data management, and data management and data engineering; command and control, communication, enhanced information security solutions, and competence development for the defence sector; and financial solutions.

The company was formerly known as Know IT AB (publ.) and changed its name to Knowit AB (publ) in April 2012. Knowit AB (publ) was incorporated in 1990 and is headquartered in Stockholm, Sweden.

Stock analysis

Know IT AB (KNOW) currently trades at kr 117.20, while our model-based Fair Value estimate is kr 147.82, implying the stock looks roughly 21% undervalued today.

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Valuation

Bull case: the DCF Models group reads highest at a median of kr 190.50 per share, and 9 of the 13 models we run sit above the kr 117.20 price.

Bear case: the Earnings-Based group reads lowest at kr 45.81, and 4 of the 13 models stay below the price. Data coverage for this calculation is medium.

Scenario range: kr 106.90 (bear) to kr 188.75 (bull), the price of kr 117.20 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 50/100 (solid quality), in the Technology sector.

Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.

Know IT AB reported revenue of 5.8B SEK in FY2025 versus 4.8B SEK in FY2021, a compound +4.8%/yr. Reported net income was −285M SEK in FY2025.

Key figures

Market cap 3.2B SEK (≈ $326M) Small · P/S ratio 0.58 · EPS (TTM) kr −10.06 · Dividend yield 2.1% · Net margin −4.9% · Return on equity −7.1% · Return on assets (EBIT) 4.4% (5-year average) · Operating margin 2.8%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 16 out of 100 (low confidence).

What moves the price

The share trades about 9% below its 52-week high and 54% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Technology peers we cover trades at 21% fair-value upside, at 26%, KNOW screens cheaper than that median.

Fair Value models

Bear kr 106.90 Fair Value kr 147.82 Bull kr 188.75
Price kr 117.20 · Upside +26.1%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
FCF DCF kr 135.94 kr 233.63 kr 387.14 76
EPV kr 38.39 kr 45.81 kr 52.16 74
Growth DCF kr 135.24 kr 225.25 kr 361.45 74
All 13 models by family
DCF Models
FCF DCF kr 135.94 kr 233.63 kr 387.14 76
Owner Earnings kr 11.76 kr 26.54 kr 49.75 70
5Y Revenue Exit kr 80.18 kr 128.07 kr 189.44 70
5Y EBITDA Exit kr 192.71 kr 353.60 kr 552.24 71
10Y Revenue Exit kr 97.25 kr 147.36 kr 217.20 64
10Y EBITDA Exit kr 170.12 kr 303.82 kr 501.47 64
Earnings-Based
EPV kr 38.39 kr 45.81 kr 52.16 74
Multiples
EV/EBIT kr 106.90 kr 147.82 kr 188.75 66
EV/EBITDA kr 241.45 kr 327.22 kr 413.00 67
EV/Revenue kr 46.19 kr 72.79 kr 99.39 53
Growth DCF
Growth DCF kr 135.24 kr 225.25 kr 361.45 74
Rev-Margin DCF kr 80.18 kr 128.82 kr 190.09 70
Economic Profit
ROIC Compounder kr 38.39 kr 45.81 kr 52.16 70

Open the full fair value analysis →

Quality Score breakdown

Overall quality 50/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 16
How much profit the company makes from its sales and capital
Quality Growth 13
Are margins and returns getting better?
Cashflow 55
Do the profits arrive as real cash?
Financial strength 57
Debt, balance sheet and risk of trouble
Investment 100
Does it invest with discipline instead of growing at any price?
Low Volatility 66
How calm the share price moves, does not count
Price momentum 66
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 59
Distance to the 52-week high, does not count
New shares 84
Buys back shares or issues new ones?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 40/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
−9.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−5.3%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+11.4%
Start year 2020 (pandemic). Over 10 years: +10.1% a year
Revenue growth 26 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+9.5%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
9.4% (2019) → 3.1% (2024)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

Growth Forecast

Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−0.8%
The company could shrink this much every year for the next five years and today's price would still be justified.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+3.5%
Yearly sales growth analysts expect, extended to five years.
After inflation (Sweden: IMF forecast 2.0% a year to 2030, 2.9% from 2016 to 2025) that is about −2.7% a year for the price and +1.5% for the forecasts.
Forecast 2026 (sales)−3.3%
Forecast 2027 (sales)+6.0%
Projected 2028 (sales)+5.5%
Projected 2029 (sales)+5.0%
Projected 2030 (sales)+4.5%

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Information Technology Services · 477 stocks

Beats the industry median on 4/12 measures
Overall it trails its industry peers.
Valuation
Quality Score 50 · Below median
Fair Value upside +26.1% · Above median
Profitability
Return on assets −4.8% · Bottom 25%
Net margin (12 months) −4.9% · Bottom 25%
Operating margin (12 months) 2.8% · Below median
Growth and dividend
Revenue growth (quarter YoY) −0.2% · Below median
Dividend yield (12 months) 2.1% · Above median
Balance sheet
Debt / equity 0.17× · Above median

Valuation Multiplesvs Information Technology Services median · lower = cheaper

P/B 0.88× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
P/S (12 months) 0.57× · Cheaper than median
Price / free cash flow (fiscal year) 10.2× · Cheaper than median
EV/EBITDA 10.9× · Pricier than median
PEG 3.15× · Priciest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)68 · sector 38
FUTURE (revenue growth)0 · sector 31
PAST (return on equity)0 · sector 36
HEALTH (low debt)92 · sector 98
DIVIDEND (yield)43 · sector 40

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Information Technology Services stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Cognizant Technology Solutions Corporation CTSH $63.60 $139.68 +120% vs KNOW
Wipro Limited WIPRO ₹199.00 ₹287.86 +45% vs KNOW
Infosys Limited INFY ₹1,154 ₹1,655 +43% vs KNOW
Accenture plc ACN $254.37 $332.90 +31% vs KNOW
Tata Consultancy Services Limited TCS ₹2,475 ₹2,993 +21% vs KNOW
HCL Technologies Limited HCLTECH ₹1,407 ₹1,602 +14% vs KNOW
Amadeus IT Group AMS €60.58 €66.57 +10% vs KNOW
CDW Corporation CDW $164.61 $165.54 +1% vs KNOW
Broadridge Financial Solutions, Inc BR $192.34 $161.18 −16% vs KNOW
International Business Machines Corporation IBM $246.11 $185.39 −25% vs KNOW

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Cite: Fair Value Calculator (2026). "Know IT AB Fair Value". https://www.fairvalue-calculator.com/stock/KNOW

Frequently asked questions

Is Know IT AB (KNOW) overvalued or undervalued?
As of Nov 8, 2026, our model estimates a fair value of kr 147.82 versus a price of kr 117.20, about +26% upside (undervalued).
What is the fair value of KNOW?
Our model-based fair value for Know IT AB is kr 147.82 (as of Nov 8, 2026), built from audited fundamentals. The current price: kr 117.20.
What is the quality score of KNOW?
Know IT AB has a Quality Score of 50/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Know IT AB (KNOW)?
Our model-based price target is the fair value of kr 147.82 (as of Nov 8, 2026) from 13 valuation models. Cautious scenario kr 106.90, optimistic scenario kr 188.75. It is a calculation from audited fundamentals, not an analyst target.
What is the Know IT AB stock forecast for 2026?
Our models put fair value at kr 147.82, about +26% upside versus a price of kr 117.20 (undervalued). Cautious scenario kr 106.90, optimistic scenario kr 188.75. The calculation is refreshed regularly with new filings.
What is the revenue of Know IT AB (KNOW)?
Know IT AB reported trailing-twelve-month revenue of about 5.6B SEK (latest available figure, as of Nov 8, 2026).
Does Know IT AB pay a dividend?
Know IT AB currently shows a dividend yield of 2.13% relative to its recent price (as of Nov 8, 2026).
How much is the dividend of Know IT AB (KNOW) and when is the ex-dividend date?
Know IT AB pays a dividend of kr 2.50 per share a year, a dividend yield of 2.1%. The next ex-dividend date is Nov 17, 2026. A dividend has been paid every year since 2021. Free cash flow covers the dividend 4.60 times. Our assessment: Cash covered. The dividend is fully funded by free cash flow. The payout ratio on earnings is not available for this company.
What growth is priced into Know IT AB (KNOW)?
For today's price to be fair in a discounted-cash-flow model, Know IT AB would have to grow free cash flow by -0.8 % per year for five years (discount rate 9.9 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +11.4 % per year. As of Nov 8, 2026.
What discount rate (WACC) does the fair value of KNOW use?
Our models discount Know IT AB at 9.9 %: a base by market capitalisation (small), damped by beta 0.58, country premium for Sweden. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Know IT AB that is -0.8 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (9.9 %) and the same formula as our fair value.
How much growth has Know IT AB (KNOW) delivered so far?
Over the past 5 years revenue at Know IT AB grew +11.4 % a year. The price currently implies free-cash-flow growth of -0.8 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Know IT AB (KNOW) growing?
The median revenue growth in the sector is +11.4 % a year. That is the yardstick for the growth priced into Know IT AB (-0.8 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Know IT AB (KNOW)?
The free-cash-flow yield on the price is 9.80 %: that much free cash flow Know IT AB produces per unit of market value. When it exceeds the discount rate of our models (9.9 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Know IT AB (KNOW)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Know IT AB it is kr 147.82 per share (as of Nov 8, 2026), against a price of kr 117.20. It is the blended result of 13 valuation models in 5 families (DCF Models, Earnings-Based, Multiples, Growth DCF, Economic Profit).
Is Know IT AB stock overvalued or undervalued in 2026?
As of Nov 8, 2026, KNOW trades below its calculated fair value: price kr 117.20, fair value kr 147.82, a gap of about +26% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of KNOW?
No. The price is what the market pays today (kr 117.20); the fair value is what the company's own numbers justify (kr 147.82). For Know IT AB the two are kr 30.62 per share apart. That gap is exactly why we show both numbers side by side.
How much is Know IT AB worth?
The market values Know IT AB at about 3.2B SEK (market capitalisation, as of Nov 8, 2026). Per share that is kr 117.20; our models calculate a fair value of kr 147.82 per share.
What do the bullish and bearish scenarios say about KNOW?
Our models span a range for Know IT AB: cautious scenario kr 106.90, base kr 147.82, optimistic kr 188.75 per share (as of Nov 8, 2026, price kr 117.20). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of KNOW?
The PEG ratio of Know IT AB is 3.15 (P/E divided by earnings growth, as of Nov 8, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Know IT AB (KNOW)?
Balance-sheet figures for Know IT AB (as of Nov 8, 2026): return on equity −7.1%, debt of 0.17 per unit of equity. They feed the Quality Score of 50/100, which measures business quality independently of the share price.
How far is KNOW from its 52-week high?
Know IT AB trades at kr 117.20, about 9% below its 52-week high of kr 128.30 and 54% above the low of kr 76.25 (as of Nov 9, 2026). Distance from the high says nothing about value: that is what the fair value of kr 147.82 is for.
Which stocks are comparable to Know IT AB?
From the same area (Technology) we also value International Business Machines Corporation, Accenture plc, Tata Consultancy Services Limited, Infosys Limited, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Know IT AB stock attractive at the current price?
The data as of Nov 8, 2026: price kr 117.20, calculated fair value kr 147.82 (+26%), Quality Score 50/100, from 13 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of KNOW calculated?
We run Know IT AB through 13 models from 5 families: DCF Models, Earnings-Based, Multiples, Growth DCF, Economic Profit. Every model gets the same audited fundamentals; the fair value of kr 147.82 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.7% above its aggregate fair value. Know IT AB currently trades 21% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Know IT AB (KNOW)?
The closing price on Nov 9, 2026 was kr 117.20. Our model-based fair value is kr 147.82, about +26% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Know IT AB right now?
Solid quality (50/100) at a price below fair value, the discount is the argument here, not the business quality. The price sits in the lower half of our model range, the side with the larger margin of safety. Read the verdict with care: some models are missing inputs, so the estimate scatters more than usual.
Where does the earnings growth of Know IT AB (KNOW) come from?
Earnings per share at Know IT AB grew +2.9 % a year from 2014 to 2025. Broken into its drivers: revenue per share +8.8 %, EBIT margin −6.2 %, tax rate +0.4 %, residual (interest, one-offs) +0.5 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.

Key figures of Know IT AB

How large is the market capitalisation of Know IT AB (KNOW)?
The market capitalisation of Know IT AB is 3.2B SEK (≈ $326M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Know IT AB (KNOW)?
The price-to-sales ratio of Know IT AB is 0.58 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Know IT AB (KNOW)?
Earnings per share at Know IT AB are kr −10.06. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Know IT AB (KNOW)?
The dividend yield of Know IT AB is 2.1%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Know IT AB (KNOW)?
The net margin of Know IT AB is −4.9% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Know IT AB (KNOW)?
The return on equity (ROE) of Know IT AB is −7.1% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Know IT AB (KNOW)?
On an EBIT basis the return on assets of Know IT AB is 4.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Know IT AB (KNOW)?
The operating margin of Know IT AB is 2.8% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Know IT AB (KNOW)?
Revenue at Know IT AB is growing −0.2% versus a year earlier (3y avg −5.3%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Know IT AB (KNOW)?
Earnings per share at Know IT AB are growing +77.8% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Know IT AB (KNOW) carry?
The net debt of Know IT AB is 433M SEK (fiscal year 2025, ≈ 1.4 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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