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Phoenix Media Investment (Holdings) Limited (PXSTF) fair value: what the stock is really worth

As of Aug 14, 2026: fair value of Phoenix Media Investment (Holdings) Limited $0.03, price $0.10, upside -70.0%, quality 44 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? No
  2. Good quality? No
  3. Add to watchlist

Communication Services · US · Home Hong Kong

PM Phoenix Media Investment (Holdings) Limited logo Thin data Sep 24, 2026

Phoenix Media Investment (Holdings) Limited

PXSTF · US

Weakest SetupStrongly overvalued and low quality.

!Fair value $0.0300 · Strongly overvalued (−70.0%)
!Quality 44/100
!Weak Growth (revenue 5y −7.5 %/yr)
!Loss-making · -11.1% net margin (TTM)
!Low debt · negative free cash flow
!Trails peers (2/9)
!Narrow moat 15/100
!Evidence only low, so the estimate is less certain
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What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$0.1000 $0.0100 Fair Value $0.0300 Apr 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.

How to read this chart

60‑month range $0.0100 – $0.1000 · fair‑value band $0.0200 – $0.0400 · the $0.1000 price screens above the $0.0300 fair value. Dashed = 300-day average. As of Sep 24, 2026.

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Company profile

Phoenix Media Investment (Holdings) Limited, an investment holding company, provides satellite television broadcasting services in the People's Republic of China and internationally. The company operates through five segments: Television Broadcasting, Internet Media, Outdoor Media, Real Estate, and Other Businesses.

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Phoenix Media Investment (Holdings) Limited, an investment holding company, provides satellite television broadcasting services in the People's Republic of China and internationally. The company operates through five segments: Television Broadcasting, Internet Media, Outdoor Media, Real Estate, and Other Businesses. The Television Broadcasting segment engages in satellite broadcasting television programs and commercials; and the provision of promotion activities through the operation of Phoenix Chinese and Phoenix InfoNews channels, as well as Phoenix Movies, Phoenix North America Chinese, Phoenix Chinese News and Entertainment, Phoenix Hong Kong, integrated media operating platform, and other channels. The Internet Media segment offers website portal and value-added telecommunication services. The Outdoor Media segment provides outdoor advertising services. The Real Estate segment is involved in property development and investment activities. The Other Activities segment offers program production and ancillary, merchandising, magazine publication and circulation, and other related services. The company also involves in the provision of management, radio broadcasting, promotional and related consulting, cultural development, trademark and property holding, circulation of periodicals, technical consulting, publication, games production and development, mobile value-added, media technology development and advertising, aircraft chartering, research and development, software application development, financial consulting, investment management, hotel management, and exhibition services. The company was founded in 1996 and is headquartered in Tai Po, Hong Kong.

Stock analysis

Phoenix Media Investment (Holdings) Limited (PXSTF) currently trades at $0.1000, while our model-based Fair Value estimate is $0.0300, 70.0% below the price, so the stock looks overvalued today.

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Valuation

How firm this estimate is: it rests on 1 models at a data quality of 80/100, which puts the evidence level at low.

Scenario range: $0.0200 (bear) to $0.0400 (bull), the price of $0.1000 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 44/100 (below-average quality), in the Communication Services sector.

Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.

Phoenix Media Investment (Holdings) Limited reported revenue of HK$2.1B in FY2025 versus HK$3.2B in FY2021, a compound −10.2%/yr. Reported net income was −HK$227M in FY2025.

Key figures

Market cap $49.9M · P/S ratio 0.02 · EPS (TTM) $−0.0500 · Net margin −11.0% · Return on equity −6.6% · Return on assets (EBIT) −5.5% · Operating margin −2.2% · Revenue (TTM) HK$2.1B.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 35 out of 100 (medium confidence).

What moves the price

The share trades at its 52-week high and at its 52-week low, currently below its 200-day average.

For context, the median of 10 Communication Services peers we cover trades at 10% fair-value upside, at −70%, PXSTF screens richer than that median.

Fair Value models

Bear $0.0200 Fair Value $0.0300 Bull $0.0400
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
NCAV (Graham) $0.3500 $0.4700 $0.7000 54
All 1 models by family
Asset-Based
NCAV (Graham) $0.3500 $0.4700 $0.7000 54

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Quality Score breakdown

Overall quality 44/100

Of which business quality 42 · Market factors (momentum, volatility) 56

Profitability 5
Margins and returns on capital today
Quality Growth 34
Are margins and returns improving?
Cashflow 5
Earnings quality: real cash, not paper profit
Fin. Strength 67
Balance sheet, leverage, solvency risk
Investment 98
Disciplined investing over empire-building
Low Volatility 99
Calm price path (market factor)
Momentum 40
Price trend over the last 3–12 months (market factor)
52W Momentum 33
Distance to the 52-week high (market factor)
Net Issuance 82
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 0/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−8.2%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−11.9%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−7.5%
Start year 2020 (pandemic). Over 10 years: −6.9% a year
Revenue growth 27 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.2%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−16.7% (2020) → −14.8% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

PXSTF screens overvalued: fair value 70% below the price. Compare with Alphabet Inc →

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Internet Content & Information · 135 stocks

Beats the industry median on 1/7 measures
Overall it trails its industry peers.
Valuation
Quality Score 42 · Bottom 25%
Fair Value upside −81.0% · Bottom 25%
Profitability
Return on assets −3.3% · Bottom 25%
Net margin (TTM) −11.1% · Below median
Operating margin (TTM) −2.2% · Below median
Growth and dividend
Revenue growth −1.1% · Below median

Valuation Multiplesvs Internet Content & Information median · lower = cheaper

P/S (TTM) 0.02× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)0 · sector 46
FUTURE (revenue growth)0 · sector 31
PAST (return on equity)0 · sector 18
HEALTH (low debt)100 · sector 98
DIVIDEND (yield)0 · sector 39

VALUE 0: the price sits above our fair-value range.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Internet Content & Information stocks, each showing price versus our Fair Value estimate.

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Alphabet Inc GOOG $341.08 $334.16 −2%
Meta Platforms, Inc META $725.18 $797.70 +10%
Tencent Holdings 0700 HK$431.00 HK$707.84 +64%
Spotify Technology S.A SPOT $487.38 $536.12 +10%
Baidu, Inc 9888 HK$88.55 HK$49.16 −44%
Reddit, Inc RDDT $145.36 $131.44 −10%
NAVER Corporation 035420 194,700 KRW 314,922 KRW +62%
Kuaishou Technology, an investment holding company, 1024 HK$30.02 HK$101.50 +238%
Tencent Music Entertainment Group 1698 HK$32.38 HK$71.46 +121%
REA Group REA A$157.50 A$173.25 +10%

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Cite: Fair Value Calculator (2026). "Phoenix Media Investment (Holdings) Limited Fair Value". https://www.fairvalue-calculator.com/stock/PXSTF

Frequently asked questions

Is Phoenix Media Investment (Holdings) Limited (PXSTF) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of $0.0300 versus the last price from Aug 14, 2026 of $0.1000, about −70% upside (overvalued).
What is the fair value of PXSTF?
Our model-based fair value for Phoenix Media Investment (Holdings) Limited is $0.0300 (as of Sep 24, 2026), built from audited fundamentals. Last price (from Aug 14, 2026): $0.1000.
What is the quality score of PXSTF?
Phoenix Media Investment (Holdings) Limited has a Quality Score of 44/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Phoenix Media Investment (Holdings) Limited (PXSTF)?
Our model-based price target is the fair value of $0.0300 (as of Sep 24, 2026) from 1 valuation models. Cautious scenario $0.0200, optimistic scenario $0.0400. It is a calculation from audited fundamentals, not an analyst target.
What is the Phoenix Media Investment (Holdings) Limited stock forecast for 2026?
Our models put fair value at $0.0300, about −70% upside versus the last price from Aug 14, 2026 of $0.1000 (overvalued). Cautious scenario $0.0200, optimistic scenario $0.0400. The calculation is refreshed regularly with new filings.
What is the revenue of Phoenix Media Investment (Holdings) Limited (PXSTF)?
Phoenix Media Investment (Holdings) Limited reported trailing-twelve-month revenue of about HK$2.1B (latest available figure, as of Sep 24, 2026).
What is the intrinsic value of Phoenix Media Investment (Holdings) Limited (PXSTF)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Phoenix Media Investment (Holdings) Limited it is $0.0300 per share (as of Sep 24, 2026), against a price of $0.1000. It is the blended result of 1 valuation models (cash flow, earnings, asset, dividend).
Is Phoenix Media Investment (Holdings) Limited stock overvalued or undervalued in 2026?
As of Sep 24, 2026, PXSTF trades above its calculated fair value: price $0.1000, fair value $0.0300, a gap of about −70% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of PXSTF?
No. The price is what the market pays today ($0.1000); the fair value is what the company's own numbers justify ($0.0300). For Phoenix Media Investment (Holdings) Limited the two are $0.0700 per share apart. That gap is exactly why we show both numbers side by side.
How much is Phoenix Media Investment (Holdings) Limited worth?
The market values Phoenix Media Investment (Holdings) Limited at about $49.9M (market capitalisation, as of Sep 24, 2026). Per share that is $0.1000; our models calculate a fair value of $0.0300 per share.
What do the bullish and bearish scenarios say about PXSTF?
Our models span a range for Phoenix Media Investment (Holdings) Limited: cautious scenario $0.0200, base $0.0300, optimistic $0.0400 per share (as of Sep 24, 2026, price $0.1000). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Phoenix Media Investment (Holdings) Limited (PXSTF)?
Balance-sheet figures for Phoenix Media Investment (Holdings) Limited (as of Sep 24, 2026): return on equity −6.6%. They feed the Quality Score of 44/100, which measures business quality independently of the share price.
How far is PXSTF from its 52-week high?
Phoenix Media Investment (Holdings) Limited trades at $0.1000, at its 52-week high of $0.1000 and at the low of $0.1000 (as of Aug 14, 2026). Distance from the high says nothing about value: that is what the fair value of $0.0300 is for.
Which stocks are comparable to Phoenix Media Investment (Holdings) Limited?
From the same area (Communication Services) we also value Alphabet Inc, Meta Platforms, Inc, Tencent Holdings, Spotify Technology S.A, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Phoenix Media Investment (Holdings) Limited stock attractive at the current price?
The data as of Sep 24, 2026: price $0.1000, calculated fair value $0.0300 (−70%), Quality Score 44/100, from 1 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of PXSTF calculated?
We run Phoenix Media Investment (Holdings) Limited through 1 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $0.0300, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Phoenix Media Investment (Holdings) Limited itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Phoenix Media Investment (Holdings) Limited (PXSTF)?
The latest price we hold is from Aug 14, 2026 and stands at $0.1000. Our model-based fair value is $0.0300, about −70% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Phoenix Media Investment (Holdings) Limited right now?
The price sits above even our optimistic bull case ($0.0400). The favourable scenario is already priced in. Weak quality (44/100) and above fair value at the same time, the margin of safety is missing on both counts. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. A fairly wide model range ($0.0200 to $0.0400) leaves room in how you read the outcome.

Key figures of Phoenix Media Investment (Holdings) Limited

How large is the market capitalisation of Phoenix Media Investment (Holdings) Limited (PXSTF)?
The market capitalisation of Phoenix Media Investment (Holdings) Limited is $49.9M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Phoenix Media Investment (Holdings) Limited (PXSTF)?
The price-to-sales ratio of Phoenix Media Investment (Holdings) Limited is 0.02 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Phoenix Media Investment (Holdings) Limited (PXSTF)?
Earnings per share at Phoenix Media Investment (Holdings) Limited are $−0.0500. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Phoenix Media Investment (Holdings) Limited (PXSTF)?
The net margin of Phoenix Media Investment (Holdings) Limited is −11.0% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Phoenix Media Investment (Holdings) Limited (PXSTF)?
The return on equity (ROE) of Phoenix Media Investment (Holdings) Limited is −6.6% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Phoenix Media Investment (Holdings) Limited (PXSTF)?
On an EBIT basis the return on assets of Phoenix Media Investment (Holdings) Limited is −5.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Phoenix Media Investment (Holdings) Limited (PXSTF)?
The operating margin of Phoenix Media Investment (Holdings) Limited is −2.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Phoenix Media Investment (Holdings) Limited (PXSTF)?
Revenue at Phoenix Media Investment (Holdings) Limited is growing −1.1% versus a year earlier (3y avg −11.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Phoenix Media Investment (Holdings) Limited (PXSTF)?
Earnings per share at Phoenix Media Investment (Holdings) Limited are growing +28.8% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Phoenix Media Investment (Holdings) Limited (PXSTF) generate?
The free cash flow of Phoenix Media Investment (Holdings) Limited is −HK$228M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net cash does Phoenix Media Investment (Holdings) Limited (PXSTF) hold?
Phoenix Media Investment (Holdings) Limited holds more cash than debt, HK$1.4B net (fiscal year 2024). The company holds more cash than debt, a safety cushion.
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