SMG Swiss Marketplace Group (SMG) Fair Value & Analysis
Communication Services · CH · Market cap CHF 2.8B
Fair value as of: Jun 24, 2026
From 24 valuation models · updated 5 days ago
Share price −13.7% over the past month.
Price vs Fair Value (9 months)
9‑month range CHF 24.82 – CHF 51.18 · fair‑value band CHF 11.39 – CHF 18.98 · the CHF 26.30 price screens above the CHF 15.18 fair value. As of Jun 24, 2026.
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SMG Swiss Marketplace Group (SMG) currently trades at CHF 26.30, while our model-based Fair Value estimate is CHF 15.18 — implying the stock looks roughly 42.3% overvalued today. We read business quality at 86/100 (high quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: medium).
Over the trailing twelve months, SMG Swiss Marketplace Group generated revenue of CHF 359M at a net margin of 18.9%. Revenue grew 11.6% year over year. It earns a return on equity of 7.6%. The stock trades on a trailing P/E of 41.4. Fundamentals as of Jun 24, 2026
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jun 24, 2026. TTM = trailing twelve months.
About the company
SMG Swiss Marketplace Group Holding AG operates as an online marketplace and digital company in Switzerland. It operates through three segments: Real Estate, Automotive, and General Marketplaces. The Real Estate segment provides digital platforms and services for renting, selling, and managing property. The Automotive segment operates digital marketplaces for new and used vehicles and motorbikes. The General Marketplaces segment operates digital marketplaces that facilitate transactions between buyers and sellers across a range of new and used goods and services. The company also offers platforms that allow users to compare and take out insurance for vehicles, household contents and healthcare, and consumer loans; and online advertising services for SME, agency, automotive, real estate, and companies. SMG Swiss Marketplace Group Holding AG was founded in 2021 and is headquartered in Zurich, Switzerland.
Revenue & earnings trend
FY2023 – FY2025 · reported fiscal years
SMG Swiss Marketplace Group reported revenue of CHF 332M in FY2025 versus CHF 260M in FY2023, a compound +13.0%/yr. Reported net income was CHF 67.7M in FY2025, compounding +21.2%/yr from FY2023.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.