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Upsellon Brands Holdings (UPSL) Fair Value & Analysis

Technology · Il · Market cap 32.8M ILA

Price1.28 ILA
Fair Value0.4400 ILA
Upside-65.6%
Quality94/100
Evidence: Medium Range 0.3300 ILA – 0.5500 ILA

Fair value as of: Jun 24, 2026

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Analysis

Upsellon Brands Holdings (UPSL) currently trades at 1.28 ILA, while our model-based Fair Value estimate is 0.4400 ILA — implying the stock looks roughly 65.6% overvalued today. We read business quality at 94/100 (high quality), in the Technology sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: medium).

About the company

Upsellon Brands Holdings Ltd engages in acquisition, marketing, and improvement of private labels, products, and virtual stores that operate under amazon's trading platform in Israel. The company also develops and markets various software products and support services designed for Amazon, as well as consulting and appeal services for amazon accounts. Its private labels include in the field of home and garden products; and operates a virtual store user account that markets a private label in the category of household and kitchen wear in the United States, Mexico, and Canada under the Wayfair brand. In addition, its automated sourcing machine scans products, leads, keywords, and more to create proprietary database; and technology scans and build markets from seed products and key products. Upsellon Brands Holdings Ltd was formerly known as Chiron Refineries Ltd and changed its name to Upsellon Brands Holdings Ltd in January 2020. The company was incorporated in 1993 and is headquarter…

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Frequently asked questions

Is Upsellon Brands Holdings (UPSL) undervalued?
As of Jun 24, 2026, our model estimates a fair value of 0.4400 ILA versus a price of 1.28 ILA — about −66% (overvalued). Model-based estimate, not financial advice.
What is the fair value of UPSL?
Our 21-model fair value for Upsellon Brands Holdings is 0.4400 ILA (as of Jun 24, 2026), built from audited fundamentals. The current price is 1.28 ILA.
What is the quality score of UPSL?
Upsellon Brands Holdings has a Quality Score of 94/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.