YouGov plc (YOU) Fair Value & Analysis
Industrials · GB · Market cap 253M GBX
Fair value as of: Jun 24, 2026
From 26 valuation models · updated 5 days ago
Share price +0.9% over the past month.
Price vs Fair Value (12 months)
12‑month range £1.54 – £3.83 · fair‑value band £2.06 – £5.05 · the £2.16 price screens below the £3.56 fair value. As of Jun 24, 2026.
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YouGov plc (YOU) currently trades at £2.16, while our model-based Fair Value estimate is £3.56 — implying the stock looks roughly 65.1% undervalued today. We read business quality at 95/100 (high quality), in the Industrials sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.
Over the trailing twelve months, YouGov plc generated revenue of £392M at a net margin of 3.1%. Revenue grew 1.6% year over year. It earns a return on equity of 6.9%. Net debt stands at £167M. Fundamentals as of Jun 24, 2026
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jun 24, 2026. TTM = trailing twelve months.
About the company
YouGov plc provides online market research services in the United Kingdom, the Americas, the Middle East, Mainland Europe, India, and the Asia Pacific. It operates through three divisions: Data Products, Research, and Shopper. The Data Products division offers syndicated data products, which are available to clients on a subscription basis such as YouGov BrandIndex, that allows users to continuously monitor 16 fundamental metrics; YouGov Profiles, offers the detailed and real-time portrait of consumer segments. The Research division provides a range of quantitative and qualitative services, including YouGov RealTime Omnibus, a fast-turnaround, multi-client omnibus survey service; YouGov Surveys, a panel-powered and self-service survey building platform; and Custom Research, that provides full end-to-end service, including sample framing, questionnaire design, analysis, presentations and more. The CPS division offers household consumer purchasing data, such as Shopper Consumer Tracki…
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
YouGov plc reported revenue of £389M in FY2025 versus £169M in FY2021, a compound +23.2%/yr. Reported net income was £13.4M in FY2025, compounding +1.8%/yr from FY2021.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.