Campbell’s Co (CPB) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Campbell’s Co stock $20.53, price $23.13, that is 11.2% below the price, quality 48 out of 100. Rating: overvalued. Calculated from audited financials with 22 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 6, 2026.
How to read this chart
60‑month range $18.90 – $48.60 · fair‑value band $15.03 – $35.47 · the $23.13 price screens above the $20.53 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 6, 2026.
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The Campbell's Company, together with its subsidiaries, manufactures and markets food and beverage products in the United States and internationally. It operates through Meals & Beverages, and Snacks segments.
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The Meals & Beverages segment engages in the retail and foodservice businesses in the United States and Canada.
This segment provides Campbell's condensed and ready-to-serve soups; Swanson broth and stocks; Pacific Foods broth, soups, and non-dairy beverages; Prego pasta sauces; Pace Mexican sauces; Campbell's gravies, pasta, beans, and dinner sauces; Swanson canned poultry; V8 juices and beverages; Campbell's tomato juice; Rao's pasta sauces, dry pasta, frozen entrées, frozen pizza, and soups; and Michael Angelo's frozen entrées and pasta sauces, as well as snacking products in foodservice in Canada.
Its Snacks segment retails Pepperidge Farm cookies, crackers, fresh bakery, and frozen products, that includes Goldfish crackers, Snyder's of Hanover pretzels, Lance sandwich crackers, Cape Cod and Kettle Brand potato chips, Late July snacks, Snack Factory pretzel crisps, and other snacking products.
This segment is also involved in the snacking, and meals and beverage retail business in Latin America.
It sells its products through retail food chains, mass discounters and merchandisers, club stores, convenience and dollar stores, e-commerce and other retail, commercial, and non-commercial establishments, and independent contractor distributors.
The company was formerly known as Campbell Soup Company and changed its name to The Campbell's Company in November 2024. The Campbell's Company was founded in 1869 and is headquartered in Camden, New Jersey.
Stock analysis
Campbell’s Co (CPB) currently trades at $23.13, while our model-based Fair Value estimate is $20.53, 11% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of $25.96 per share, and 7 of the 22 models we run sit above the $23.13 price.
Bear case: the Economic Profit group reads lowest at $11.44, and 15 of the 22 models stay below the price. Data coverage for this calculation is high.
Scenario range: $15.03 (bear) to $35.47 (bull), the price of $23.13 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 48/100 (below-average quality), in the Consumer Defensive sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Campbell’s Co reported revenue of $9.7B in FY2026 versus $8.6B in FY2022, a compound +3.3%/yr. Reported net income was $403M in FY2026, compounding −14.6%/yr from FY2022.
Key figures
Market cap $6.9B Mid · P/E ratio 17.7 · P/S ratio 0.71 · EPS (TTM) $1.31 · Dividend yield 6.7% · Net margin 4.1% · Return on equity 10.1% · Return on assets (EBIT) 8.6% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (low confidence).
What moves the price
The share trades about 22% below its 52-week high and 22% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −1% fair-value upside, at −11%, CPB screens richer than that median.
Fair Value models
Bear$15.03Fair Value $20.53Bull$35.47
Price $23.13 · Downside -11.2%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
In the last 6 months, one officer or director bought shares worth $6,435, on Jun 9, 2026.
BuyBennett Dorrance JRDirector300 shares at $21.45$6,435Jun 9, 2026
SaleAnthony SanzioEVP, Chief Comms Officer2,700 shares at $26.51$71,577Jan 9, 2026
SaleCharles A. Brawley IIIEVP, Gen Counsel, and Corp Sec11,550 shares at $28.15$325,133Dec 30, 2025
Plus 31 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.53/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
−5.0%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.4%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.8%
Start year 2021 (pandemic). Over 10 years: +2.0% a year
Revenue growth 40 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.0%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−9.7%
Earnings growth per share plus dividend.
Earnings per share, growth per year−16.4%
Dividend (yield on the price)6.7%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−16.4% vs −4.5%, slowing
Profit margin 2021 to 2026 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.15% → 9%
Pace: the 5-year rate starts in 2021 (pandemic)
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+6.0%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
−0.4%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +3.6% a year for the price and −2.7% for the forecasts.
News mood ⓘNews mood, the average tone of recent news (95 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Neutral
Recent news coverage is roughly neutral, about typical for how stocks are covered.
AI conclusion: Moderate moat from brand distribution and stable margins is offset by thin signals on innovation, human capital and ownership alignment.
Main risk: Private-label offerings from retailers such as Walmart's Bettergoods and rivals including General Mills' Progresso could capture more share in snacks and soups, pressuring Campbell's prices and margins.
Bull case: Focused marketing on growth brands like Rao's combined with debt reduction could strengthen Campbell's position against private labels by improving innovation speed and financial headroom.
Bear case: If private labels and rivals continue gaining share while high leverage limits marketing flexibility, Campbell's could face prolonged volume declines and margin compression in its core snacks and meals categories.
Campbell’s is redirecting cash from a sharply lower dividend and broad cost reductions into debt paydown while concentrating marketing on a few growth brands and shifting spend heavily toward digital channels. This restructuring comes as snacks sales remain under pressure and the company guides for further organic declines next year. Will tighter execution and focused investment restore momentum faster than the previous broader approach, or will the cuts limit flexibility in a still-inflationary environment?
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Packaged Foods · 627 stocks
Beats the industry median on 7/14 measures
A mixed picture versus its industry peers.
Valuation
Quality Score48 · Below median
Fair Value upside−11.2% · Below median
Profitability
Return on equity (12 months)10.1% · Above median
Return on assets2.6% · Below median
Net margin (12 months)4.1% · Below median
Operating margin (12 months)10.2% · Above median
Growth and dividend
Revenue growth (quarter YoY)−7.9% · Bottom 25%
Dividend yield (12 months)6.7% · Top 25%
Balance sheet
Debt / equity1.57× · Highest 25%
Valuation Multiplesvs Packaged Foods median · lower = cheaper
P/E (12 months)17.7× · Pricier than median
P/B1.80× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
P/S (12 months)0.71× · Cheaper than median
Price / free cash flow (fiscal year)10.2× · Cheaper than median
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Campbell’s Co Fair Value". https://www.fairvalue-calculator.com/stock/CPB
Frequently asked questions
Is Campbell’s Co (CPB) overvalued or undervalued?
As of Nov 6, 2026, our model estimates a fair value of $20.53 versus a price of $23.13, about 11% lower (overvalued).
What is the fair value of CPB?
Our model-based fair value for Campbell’s Co is $20.53 (as of Nov 6, 2026), built from audited fundamentals. The current price: $23.13.
What is the quality score of CPB?
Campbell’s Co has a Quality Score of 48/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Campbell’s Co (CPB)?
Our model-based price target is the fair value of $20.53 (as of Nov 6, 2026) from 22 valuation models. Cautious scenario $15.03, optimistic scenario $35.47. It is a calculation from audited fundamentals, not an analyst target.
What is the Campbell’s Co stock forecast for 2026?
Our models put fair value at $20.53, about 11% lower versus a price of $23.13 (overvalued). Cautious scenario $15.03, optimistic scenario $35.47. The calculation is refreshed regularly with new filings.
What is the revenue of Campbell’s Co (CPB)?
Campbell’s Co reported trailing-twelve-month revenue of about $9.7B (latest available figure, as of Nov 6, 2026).
Does Campbell’s Co pay a dividend?
Campbell’s Co currently shows a dividend yield of 6.74% relative to its recent price (as of Nov 6, 2026).
How much is the dividend of Campbell’s Co (CPB) and when is the ex-dividend date?
Campbell’s Co pays a dividend of $1.56 per share a year, a dividend yield of 6.7%. The last ex-dividend date was Oct 1, 2026. A dividend has been paid every year since 1985. The payout ratio is 119% of earnings. Free cash flow covers the dividend 1.46 times. Our assessment: Sustainable. Payout and cash coverage both look sustainable.
What growth is priced into Campbell’s Co (CPB)?
For today's price to be fair in a discounted-cash-flow model, Campbell’s Co would have to grow free cash flow by +6.0 % per year for five years (discount rate 8.5 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +2.8 % per year. As of Nov 6, 2026.
What discount rate (WACC) does the fair value of CPB use?
Our models discount Campbell’s Co at 8.5 %: a base by market capitalisation (mid), damped by beta 0.04, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Campbell’s Co that is +6.0 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (8.5 %) and the same formula as our fair value.
How much growth has Campbell’s Co (CPB) delivered so far?
Over the past 5 years revenue at Campbell’s Co grew +2.8 % a year. The price currently implies free-cash-flow growth of +6.0 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Campbell’s Co (CPB) growing?
The median revenue growth in the sector is +3.6 % a year. That is the yardstick for the growth priced into Campbell’s Co (+6.0 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Campbell’s Co (CPB)?
The free-cash-flow yield on the price is 9.77 %: that much free cash flow Campbell’s Co produces per unit of market value. When it exceeds the discount rate of our models (8.5 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Campbell’s Co (CPB)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Campbell’s Co it is $20.53 per share (as of Nov 6, 2026), against a price of $23.13. It is the blended result of 22 valuation models in 7 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Growth DCF, Economic Profit, Growth Earnings).
Is Campbell’s Co stock overvalued or undervalued in 2026?
As of Nov 6, 2026, CPB trades above its calculated fair value: price $23.13, fair value $20.53, a gap of about −11% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of CPB?
No. The price is what the market pays today ($23.13); the fair value is what the company's own numbers justify ($20.53). For Campbell’s Co the two are $2.60 per share apart. That gap is exactly why we show both numbers side by side.
How much is Campbell’s Co worth?
The market values Campbell’s Co at about $6.9B (market capitalisation, as of Nov 6, 2026). Per share that is $23.13; our models calculate a fair value of $20.53 per share.
What do the bullish and bearish scenarios say about CPB?
Our models span a range for Campbell’s Co: cautious scenario $15.03, base $20.53, optimistic $35.47 per share (as of Nov 6, 2026, price $23.13). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of CPB?
Campbell’s Co trades at a price-to-earnings ratio of 17.7 (as of Nov 6, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $20.53 is built from several models across several years. Median P/E at fiscal year-end, 10 fiscal years (2017 to 2026), reported earnings: 17.3. Other multiples: PEG 0.5, P/B 1.8, P/S 0.7, EV/EBITDA 7.8.
What is the PEG ratio of CPB?
The PEG ratio of Campbell’s Co is 0.53 (P/E divided by earnings growth, as of Nov 6, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Campbell’s Co (CPB)?
Balance-sheet figures for Campbell’s Co (as of Nov 6, 2026): return on equity 10.1%, debt of 1.57 per unit of equity. They feed the Quality Score of 48/100, which measures business quality independently of the share price.
How far is CPB from its 52-week high?
Campbell’s Co trades at $23.13, about 22% below its 52-week high of $29.76 and 22% above the low of $18.90 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $20.53 is for.
Which stocks are comparable to Campbell’s Co?
From the same area (Consumer Defensive) we also value Nestlé S.A, Danone S.A, Foshan Haitian Flavouring and Food Company, The Kraft Heinz Company, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Campbell’s Co stock attractive at the current price?
The data as of Nov 6, 2026: price $23.13, calculated fair value $20.53 (−11%), Quality Score 48/100, from 22 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of CPB calculated?
We run Campbell’s Co through 22 models from 7 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of $20.53 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0% above its aggregate fair value. Campbell’s Co itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Campbell’s Co (CPB)?
The closing price on Nov 6, 2026 was $23.13. Our model-based fair value is $20.53, about 11% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Campbell’s Co right now?
A fairly wide model range ($15.03 to $35.47) leaves room in how you read the outcome. The price sits in the lower half of our model range, the side with the larger margin of safety. The data supports the verdict: every model runs on fully documented inputs.
Where does the earnings growth of Campbell’s Co (CPB) come from?
Earnings per share at Campbell’s Co grew −2.9 % a year from 2015 to 2026. Broken into its drivers: revenue per share +3.8 %, EBIT margin −4.3 %, tax rate +1.1 %, residual (interest, one-offs) −3.3 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Campbell’s Co
How large is the market capitalisation of Campbell’s Co (CPB)?
The market capitalisation of Campbell’s Co is $6.9B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Campbell’s Co (CPB)?
The price-to-sales ratio of Campbell’s Co is 0.71 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Campbell’s Co (CPB)?
Earnings per share at Campbell’s Co are $1.31 (price ÷ EPS = P/E 17.7). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Campbell’s Co (CPB)?
The dividend yield of Campbell’s Co is 6.7% (payout 119%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Campbell’s Co (CPB)?
The net margin of Campbell’s Co is 4.1% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Campbell’s Co (CPB)?
The return on equity (ROE) of Campbell’s Co is 10.1% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Campbell’s Co (CPB)?
On an EBIT basis the return on assets of Campbell’s Co is 8.6% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Campbell’s Co (CPB)?
The operating margin of Campbell’s Co is 10.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Campbell’s Co (CPB)?
Revenue at Campbell’s Co is growing −7.9% versus a year earlier (3y avg +1.4%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Campbell’s Co (CPB)?
Earnings per share at Campbell’s Co are growing +86.4% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Campbell’s Co (CPB) carry?
The net debt of Campbell’s Co is $6.7B (fiscal year 2026, ≈ 9.9 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Broad data
Nov 6, 2026