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STOCK COMPARISON

Lonkey Industrial Co Ltd Guangzhou vs Procter & Gamble: Fair Value & Quality

Both stocks run through our valuation models. Here is how Lonkey Industrial Co Ltd Guangzhou (000523) and Procter & Gamble (PG) compare, as of Sep 24, 2026.

As of Sep 24, 2026, Fair Value Calculator sees Procter & Gamble as the less overvalued of the two: Lonkey Industrial Co Ltd Guangzhou trades at ¥3.49 versus a fair value of ¥0.91 (-74%), while Procter & Gamble trades at $147 versus $110 (-25%).
Lonkey Industrial Co Ltd Guangzhou
000523.SHE · CNY · Consumer Staples
-74%
upside to fair value
overvalued
Price¥3.49
Fair Value¥0.91
Quality51/100
Procter & Gamble
PG · USD · Consumer Staples
-25%
upside to fair value
overvalued
Price$147
Fair Value$110
Quality76/100
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Head-to-head numbers

Green is the better side of a row, red the weaker one (for valuation multiples: lower = cheaper). Grey rows are for reference only and are not scored.

betterweakerfor reference, not scored

Lonkey Industrial Co Ltd GuangzhouProcter & Gamble
Valuation
58.2×P/E (TTM)21.5×
3.03×P/S (TTM)4.17×
3.34×P/B6.96× · book value is mostly goodwill
46.6×EV/EBITDA15.1×
0.47×PEG4.13×
−73.9%Fair value upside−25.1%
0.2%Dividend yield2.9%
n/aDividend per share$4.23
Profitability
3%Operating margin23%
n/aEBIT margin trend (5Y)1.10×
7%Return on equity31%
1%Return on assets11%
Growth
-1%Revenue growth (YoY)7%
n/aAvg. growth/yr (3Y)1.7%
n/aAvg. growth/yr (5Y)3.5%
−38.6%Value creation/yr+8.5%
Balance & size
2.6×Interest coverage (EBIT/interest)22.5×
n/aDebt / equity0.48×
$956MMarket cap$362B
mixedGrowth qualityhealthy

Procter & Gamble leads: 2 to 9 metric wins.

n/a = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Lonkey Industrial Co Ltd Guangzhouof which business quality 55 · market factors 52 Procter & Gambleof which business quality 71 · market factors 55
ProfitabilityMargins and returns on capital today
27
73
Quality GrowthAre margins and returns improving?
43
46
CashflowEarnings quality: real cash, not paper profit
83
65
Fin. StrengthBalance sheet, leverage, solvency risk
72
70
InvestmentDisciplined investing over empire-building
37
85
Low VolatilityCalm price path (market factor)
62
95
MomentumPrice trend over the last 3–12 months (market factor)
52
40
52W MomentumDistance to the 52-week high (market factor)
42
35
Net IssuanceShare count: buybacks or dilution?
57
91

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyLonkey Industrial Co Ltd GuangzhouPrice ¥3.49Procter & GamblePrice $147
DCF Models-27%below the price¥2.57-31%below the price$101
Earnings-Based-83%below the price¥0.61-42%below the price$85.21
Dividend Discountn/a-60%below the price$59.55
Multiples-68%below the price¥1.13-19%below the price$120
Asset-Based-80%below the price¥0.70-90%below the price$14.97
Growth DCF-18%below the price¥2.86-48%below the price$77.36
Economic Profit-74%below the price¥0.90-54%below the price$68.20
Growth Earnings-77%below the price¥0.81-24%below the price$112
Minimum-83%below the price¥0.61-90%below the price$14.97
Maximum-18%below the price¥2.86-19%below the price$120
Median-74%below the price¥0.90-45%below the price$81.28
Geometric mean-67%below the price¥1.14-53%below the price$69.53

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Lonkey Industrial Co Ltd Guangzhou: 22 of 24 models see the stock below the current price.

Procter & Gamble: 24 of 24 models see the stock below the current price.

Scenario ranges

From our cautious bear scenario to the optimistic bull scenario. The white tick is the current price (value above it), the green tick the fair value (value below it): if the price sits left of the fair value, there is room to rise.

Lonkey Industrial Co Ltd Guangzhou
Price ¥3.49
Fair Value ¥0.91
Bear ¥0.75Bull ¥1.13
Procter & Gamble
Price $147
Fair Value $110
Bear $72.82Bull $151

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Lonkey Industrial Co Ltd Guangzhou · Consumer Staples

Quality score51 · below median
Fair value upside-74% · bottom 25%

Procter & Gamble · Consumer Staples

Quality score76 · Top 25%
Fair value upside-25% · below median

Bottom line

As of Sep 24, 2026, Fair Value Calculator sees Procter & Gamble as the less overvalued of the two: Lonkey Industrial Co Ltd Guangzhou trades at ¥3.49 versus a fair value of ¥0.91 (-74%), while Procter & Gamble trades at $147 versus $110 (-25%).

Procter & Gamble has the higher quality score (76/100).

Open Procter & Gamble live analysis →
Lonkey Industrial Co Ltd Guangzhou · Procter & Gamble

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.