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STOCK COMPARISON

Beijing Utour International Travel Service Co vs Booking Holdings: Fair Value & Quality

Both stocks run through our valuation models. Here is how Beijing Utour International Travel Service Co (002707) and Booking Holdings (BKNG) compare, as of Sep 14, 2026.

As of Sep 14, 2026, Fair Value Calculator sees Booking Holdings as the more attractively valued of the two: Beijing Utour International Travel Service Co trades at ¥5.46 versus a fair value of ¥0.58 (-89%), while Booking Holdings trades at $174 versus $191 (+10%).
Beijing Utour International Travel Service Co
002707.SHE · CNY · Consumer Discretionary
-89%
upside to fair value
overvalued
Price¥5.46
Fair Value¥0.58
Quality59/100
Booking Holdings
BKNG · USD · Consumer Discretionary
+10%
upside to fair value
fairly valued
Price$174
Fair Value$191
Quality88/100
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Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

Beijing Utour International Travel Service CoBooking Holdings
Valuation
—P/E (TTM)24.1×
0.12×P/S (TTM)5.12×
0.89×P/B—
—EV/EBITDA13.6×
—PEG0.75×
−89.4%Fair value upside+10.0%
0.3%Dividend yield0.8%
—Dividend per share$1.58
Profitability
2%Operating margin25%
0%Return on equity226%
3%Return on assets22%
Growth
9%Revenue growth (YoY)16%
137.9%Avg. growth/yr (3Y)16.3%
33.8%Avg. growth/yr (5Y)31.7%
−2.1%Value creation/yr+44.2%
Balance & size
6.4×Interest coverage (EBIT/interest)5.7×
0.01×Debt / equity—
$795MMarket cap$142B
mixedGrowth qualityhealthy

Booking Holdings leads: 4 to 6 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Beijing Utour International Travel Service Coof which business quality 61 · market factors 31 Booking Holdingsof which business quality 84 · market factors 40
ProfitabilityMargins and returns on capital today
42
87
Quality GrowthAre margins and returns improving?
50
43
CashflowEarnings quality: real cash, not paper profit
56
96
Fin. StrengthBalance sheet, leverage, solvency risk
75
83
InvestmentDisciplined investing over empire-building
81
92
Low VolatilityCalm price path (market factor)
77
53
MomentumPrice trend over the last 3–12 months (market factor)
16
44
52W MomentumDistance to the 52-week high (market factor)
4
21
Net IssuanceShare count: buybacks or dilution?
67
100

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyBeijing Utour International Travel Service CoPrice ¥5.46Booking HoldingsPrice $174
DCF Models-36%below the price¥3.52+46%above the price$253
Earnings-Based-95%below the price¥0.27-24%below the price$132
Dividend Discount-96%below the price¥0.23-84%below the price$28.34
Multiples-77%below the price¥1.24-12%close to the price$153
Asset-Based-89%below the price¥0.61n/a
Growth DCF-18%below the price¥4.48+33%above the price$231
Economic Profit-79%below the price¥1.16-35%below the price$113
Growth Earnings-95%below the price¥0.25+8%close to the price$187
Minimum-96%below the price¥0.23-84%below the price$28.34
Maximum-18%below the price¥4.48+46%above the price$253
Median-84%below the price¥0.88-12%close to the price$153
Geometric mean-85%below the price¥0.82-24%below the price$132

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Beijing Utour International Travel Service Co: 26 of 26 models see the stock below the current price.

Booking Holdings: 13 of 23 models see the stock below the current price.

Scenario ranges

From our cautious bear scenario to the optimistic bull scenario. The white tick is the current price (value above it), the green tick the fair value (value below it): if the price sits left of the fair value, there is room to rise.

Booking Holdings
Price $174
Fair Value $191
Bear $134Bull $249

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Beijing Utour International Travel Service Co · Consumer Discretionary

Quality score59 · above median
Fair value upside-89% · bottom 25%

Booking Holdings · Consumer Discretionary

Quality score88 · Top 25%
Fair value upside+10% · above median

Bottom line

As of Sep 14, 2026, Fair Value Calculator sees Booking Holdings as the more attractively valued of the two: Beijing Utour International Travel Service Co trades at ¥5.46 versus a fair value of ¥0.58 (-89%), while Booking Holdings trades at $174 versus $191 (+10%).

Booking Holdings has the higher quality score (88/100).

See the full analysis →
Beijing Utour International Travel Service Co · Booking Holdings

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.