Amazon Com vs Alibaba Group Holding: Fair Value & Quality
Both stocks run through our valuation models. Here is how Amazon Com (AMZN) and Alibaba Group Holding (BABA) compare, as of Sep 9, 2026.
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
Amazon Com leads: 8 to 3 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
What the models say
How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.
▲above the price, more than 15% above ●close to the price, 85% to 115% of the price ▼below the price, more than 15% below
| Model family | Amazon ComPrice $259 | Alibaba Group HoldingPrice $113 |
|---|---|---|
| DCF Models | ▼-40%below the price$155 | ▲+220%above the price$362 |
| Earnings-Based | ▼-29%below the price$184 | ▲+1145%above the price$1,410 |
| Dividend Discount | n/a | ▲+137%above the price$269 |
| Multiples | ▼-50%below the price$129 | ▲+352%above the price$511 |
| Asset-Based | ▼-90%below the price$25.60 | ▲+161%above the price$295 |
| Growth DCF | ▼-73%below the price$69.38 | n/a |
| Economic Profit | ▼-65%below the price$90.56 | ▲+199%above the price$338 |
| Growth Earnings | ●-7%close to the price$239 | ▲+1575%above the price$1,897 |
| Minimum | ▼-90%below the price$25.60 | ▲+137%above the price$269 |
| Maximum | ●-7%close to the price$239 | ▲+1575%above the price$1,897 |
| Median | ▼-50%below the price$129 | ▲+220%above the price$362 |
| Geometric mean | ▼-59%below the price$105 | ▲+376%above the price$539 |
Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.
Amazon Com: 23 of 24 models see the stock below the current price.
Alibaba Group Holding: 0 of 17 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
Compare two other stocks
Tap a field and type again, ticker or company name.
Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Amazon Com · Consumer Discretionary
Alibaba Group Holding · Consumer Discretionary
Bottom line
As of Sep 9, 2026, Fair Value Calculator sees Alibaba Group Holding as the more attractively valued of the two: Amazon Com trades at $259 versus a fair value of $128 (-51%), while Alibaba Group Holding trades at $113 versus $137 (+21%).
Amazon Com has the higher quality score (54/100).
See the full analysis →More comparisons
Popular match-ups from the same sectors, all with fair value and quality score.
See the undervalued quality stocks every month
Just your email for the monthly Top-25 report of the most undervalued quality stocks, with fair value, quality and price target. Plus 14 days of Pro to try, no card.
Free. You confirm by email (double opt-in) and can unsubscribe anytime in one click. Not financial advice.
A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.