Amazon Com vs Alibaba Group Holding: Fair Value & Quality
Both stocks run through our 21 valuation models. Here is how Amazon Com (AMZN) and Alibaba Group Holding (BABA) compare, as of Jul 23, 2026.
Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Amazon Com · Consumer Discretionary
Alibaba Group Holding · Consumer Discretionary
Bottom line
As of Jul 23, 2026, Fair Value Calculator sees Alibaba Group Holding as the more attractively valued of the two: Amazon Com trades at $248 versus a fair value of $128 (-48%), while Alibaba Group Holding trades at $118 versus $75.75 (-36%).
Amazon Com has the higher quality score (52/100).
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A model-based valuation snapshot from 21 models, not a recommendation and not financial advice. Values change with price and fundamentals; the date shown above applies.