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STOCK COMPARISON

SG vs H & M Hennes & Mauritz AB (publ): Fair Value & Quality

Both stocks run through our valuation models. Here is how SG (004060) and H & M Hennes & Mauritz AB (publ) (HM-B) compare, as of Aug 10, 2026.

As of Aug 10, 2026, Fair Value Calculator sees H & M Hennes & Mauritz AB (publ) as the less overvalued of the two: SG trades at KRW 2,760 versus a fair value of KRW 759 (-72%), while H & M Hennes & Mauritz AB (publ) trades at SEK 180 versus SEK 165 (-8%).
SG
004060.KO · KRW · Consumer Discretionary
-72%
upside to fair value
overvalued
PriceKRW 2,760
Fair ValueKRW 759
Quality56/100
H & M Hennes & Mauritz AB (publ)
HM-B.ST · SEK · Consumer Discretionary
-8%
upside to fair value
fairly valued
PriceSEK 180
Fair ValueSEK 165
Quality72/100

Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

SGH & M Hennes & Mauritz AB (publ)
Valuation
—P/E (TTM)21.3×
—P/S (TTM)1.19×
—P/B6.10×
30.5×EV/EBITDA10.8×
—PEG2.59×
—Dividend yield4.3%
—Dividend per shareSEK 7.10
Profitability
3%Net margin6%
-7%Operating margin11%
1%Return on equity35%
-1%Return on assets7%
Growth
-18%Revenue growth (YoY)-3%
-6.4%Avg. growth/yr (3Y)0.7%
-4.6%Avg. growth/yr (5Y)4.1%
Balance & size
0.14×Debt / equity0.43×
$33MMarket cap$28B
weakGrowth qualitymixed

H & M Hennes & Mauritz AB (publ) leads: 1 to 8 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

SGof which business quality 56 · market factors 17 H & M Hennes & Mauritz AB (publ)of which business quality 69 · market factors 67
ProfitabilityMargins and returns on capital today
23
76
Quality GrowthAre margins and returns improving?
27
37
CashflowEarnings quality: real cash, not paper profit
53
65
Fin. StrengthBalance sheet, leverage, solvency risk
67
58
InvestmentDisciplined investing over empire-building
97
96
Low VolatilityCalm price path (market factor)
40
69
MomentumPrice trend over the last 3–12 months (market factor)
5
58
52W MomentumDistance to the 52-week high (market factor)
10
80
Net IssuanceBuybacks instead of dilution
92
89

What the models say

The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.

SG

DCF ModelsKRW 675
Earnings-BasedKRW 371
MultiplesKRW 759
Asset-BasedKRW 8,838
Growth DCFKRW 1,018
Economic ProfitKRW 8,059
Growth EarningsKRW 742

17 of 19 models see the stock below the current price.

H & M Hennes & Mauritz AB (publ)

DCF ModelsSEK 255
Earnings-BasedSEK 84.94
MultiplesSEK 182
Asset-BasedSEK 20.51
Growth DCFSEK 244
Economic ProfitSEK 110
Growth EarningsSEK 162

11 of 24 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

SG
Bear KRW 570Fair Value KRW 759Bull KRW 949
KRW 2,760 = current price (white tick)
H & M Hennes & Mauritz AB (publ)
Bear SEK 111Fair Value SEK 165Bull SEK 225
SEK 180 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

SG · Consumer Discretionary

Quality score56 · above median
Fair value upside-72% · bottom 25%

H & M Hennes & Mauritz AB (publ) · Consumer Discretionary

Quality score72 · Top 25%
Fair value upside-8% · above median

Bottom line

As of Aug 10, 2026, Fair Value Calculator sees H & M Hennes & Mauritz AB (publ) as the less overvalued of the two: SG trades at KRW 2,760 versus a fair value of KRW 759 (-72%), while H & M Hennes & Mauritz AB (publ) trades at SEK 180 versus SEK 165 (-8%).

H & M Hennes & Mauritz AB (publ) has the higher quality score (72/100).

See the full analysis →
SG · H & M Hennes & Mauritz AB (publ)

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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.