H & M Hennes & Mauritz AB (HM-B) Fair Value & Analysis
Consumer Cyclical · SE · Market cap 262B SEK
Fair value as of: Jul 17, 2026
From 24 valuation models · updated 4 days ago
Share price −4.2% over the past month.
Price vs Fair Value (12 months)
12‑month range kr 123.12 – kr 190.08 · fair‑value band kr 110.57 – kr 224.94 · the kr 162.95 price screens below the kr 165.47 fair value. As of Jul 17, 2026.
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H & M Hennes & Mauritz AB (HM-B) currently trades at kr 162.95, while our model-based Fair Value estimate is kr 165.47, implying the stock looks roughly 1.6% fairly valued today. We read business quality at 68/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, H & M Hennes & Mauritz AB generated revenue of 223B SEK at a net margin of 5.5%. Revenue declined 10.3% year over year. It earns a return on equity of 27.9%. Net debt stands at 102B SEK. Fundamentals as of Jul 17, 2026
Our scenario range runs from kr 110.57 (bear case) to kr 224.94 (bull case); at kr 162.95, the current price sits within that range. The share trades about 14% below its 52-week high and 37% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 9% fair-value upside, at 2%, HM-B screens richer than that median.
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jul 17, 2026. TTM = trailing twelve months.
About the company
H & M Hennes & Mauritz AB (publ) provides clothing, accessories, footwear, cosmetics, home textiles, and homeware for women, men, and children worldwide. It offers sportswear, shoes, bags, accessories, ready-to-wear, activewear, and jeans; interior products, including bed linens, towels and tablecloths, tableware, furniture, and lighting; and beauty products, such as make-up and fragrance collections. The company provides its products under the H&M, H&M HOME, H&M Move, H&M Beauty, COS, Cheap Monday, Weekday, Monki, & Other Stories, ARKET, and Singular Society brand names. In addition, it operates Sellpy, a broad digital platform for second-hand fashion and other products; Smartex.ai, a platform that detects faults in real time and helps in textile production; Syre, a platform which focuses on scaling textile-to-textile recycling primarily polyester; and A Retro Tale offers selected vintage and secondhand accessories, as well as provides collecting and sorting solutions to extend …
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
H & M Hennes & Mauritz AB reported revenue of kr 228B in FY2025 versus kr 199B in FY2021, a compound +3.5%/yr. Reported net income was kr 12.2B in FY2025, compounding +2.5%/yr from FY2021.
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Recent news
- H&M (OM:HM B) Closes 128 Stores As It Pushes Harder Into Omnichannel Growth
- HNNMY Q2 Earnings Call Highlights Margin Gains & Sales Gap
- 79-year-old fashion retailer closed 136 stores, killed one of its brands
- H & M Hennes & Mauritz AB (HMRZF) Q2 2026 Earnings Call Highlights: Profitability Boost ...
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection, not financial advice.
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| Bosideng International Holdings 3998 | HK$4.44 | HK$5.92 | +33% |
| Youngor Fashion Co 600177 | ¥7.50 | ¥9.00 | +20% |
| Page Industries Limited PAGEIND | ₹38,345 | ₹9,665 | -75% |
| Hla Group 600398 | ¥5.62 | ¥11.97 | +113% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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Not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.