Monalisa vs Procter & Gamble: Fair Value & Quality
Both stocks run through our valuation models. Here is how Monalisa (012690) and Procter & Gamble (PG) compare, as of Aug 11, 2026.
As of Aug 11, 2026, Fair Value Calculator sees Procter & Gamble as the less overvalued of the two: Monalisa trades at KRW 1,510 versus a fair value of KRW 696 (-54%), while Procter & Gamble trades at $146 versus $108 (-26%).
Monalisa
012690.KO · KRW · Consumer Staples
-54%
upside to fair value
overvalued
PriceKRW 1,510
Fair ValueKRW 696
Quality54/100
Procter & Gamble
PG · USD · Consumer Staples
-26%
upside to fair value
overvalued
Price$146
Fair Value$108
Quality75/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
MonalisaProcter & Gamble
Valuation
—P/E (TTM)21.5×
—P/S (TTM)3.95×
—P/B6.58×
—EV/EBITDA14.3×
—PEG4.13×
3.0%Dividend yield2.9%
KRW 50Dividend per share$4.23
Profitability
-1%Net margin19%
-4%Operating margin23%
-1%Return on equity31%
-1%Return on assets11%
Growth
-7%Revenue growth (YoY)7%
0.9%Avg. growth/yr (3Y)1.7%
1.1%Avg. growth/yr (5Y)3.5%
Balance & size
0.06×Debt / equity0.48×
$43MMarket cap$342B
weakGrowth qualityhealthy
Procter & Gamble leads: 2 to 7 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
Monalisaof which business quality 55 · market factors 13Procter & Gambleof which business quality 71 · market factors 54
ProfitabilityMargins and returns on capital today
41
73
Quality GrowthAre margins and returns improving?
34
46
CashflowEarnings quality: real cash, not paper profit
InvestmentDisciplined investing over empire-building
87
85
Low VolatilityCalm price path (market factor)
34
95
MomentumPrice trend over the last 3–12 months (market factor)
2
40
52W MomentumDistance to the 52-week high (market factor)
7
33
Net IssuanceBuybacks instead of dilution
82
91
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
Monalisa
DCF ModelsKRW 447
Earnings-BasedKRW 298
MultiplesKRW 696
Asset-BasedKRW 1,602
Economic ProfitKRW 913
Growth EarningsKRW 651
10 of 13 models see the stock below the current price.
Procter & Gamble
DCF Models$97.73
Earnings-Based$85.21
Dividend Discount$59.55
Multiples$120
Asset-Based$14.97
Growth DCF$74.21
Economic Profit$68.20
Growth Earnings$112
24 of 24 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
Monalisa
Bear KRW 522Fair Value KRW 696Bull KRW 870
KRW 1,510 = current price (white tick)
Procter & Gamble
Bear $70.77Fair Value $108Bull $151
$146 = current price (white tick)
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Monalisa · Consumer Staples
Quality score54 · below median
Fair value upside-54% · bottom 25%
Procter & Gamble · Consumer Staples
Quality score75 · Top 25%
Fair value upside-26% · below median
Bottom line
As of Aug 11, 2026, Fair Value Calculator sees Procter & Gamble as the less overvalued of the two: Monalisa trades at KRW 1,510 versus a fair value of KRW 696 (-54%), while Procter & Gamble trades at $146 versus $108 (-26%).
Procter & Gamble has the higher quality score (75/100).
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
