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STOCK COMPARISON

MK Trend Co. vs H & M Hennes & Mauritz AB (publ): Fair Value & Quality

Both stocks run through our valuation models. Here is how MK Trend Co. (069640) and H & M Hennes & Mauritz AB (publ) (HM-B) compare, as of Aug 20, 2026.

As of Aug 20, 2026, Fair Value Calculator sees H & M Hennes & Mauritz AB (publ) as the less overvalued of the two: MK Trend Co. trades at KRW 1,484 versus a fair value of KRW 1,040 (-30%), while H & M Hennes & Mauritz AB (publ) trades at SEK 183 versus SEK 165 (-9%).
MK Trend Co.
069640.KO · KRW · Consumer Discretionary
-30%
upside to fair value
overvalued
PriceKRW 1,484
Fair ValueKRW 1,040
Quality30/100
H & M Hennes & Mauritz AB (publ)
HM-B.ST · SEK · Consumer Discretionary
-9%
upside to fair value
fairly valued
PriceSEK 183
Fair ValueSEK 165
Quality72/100
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Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

MK Trend Co.H & M Hennes & Mauritz AB (publ)
Valuation
—P/E (TTM)21.3×
—P/S (TTM)1.19×
—P/B6.10×
—EV/EBITDA10.8×
—PEG2.59×
10.1%Dividend yield3.9%
—Dividend per shareSEK 7.10
Profitability
-11%Net margin6%
1%Operating margin11%
-93%Return on equity35%
-2%Return on assets7%
Growth
10%Revenue growth (YoY)-3%
-2.9%Avg. growth/yr (3Y)0.7%
2.5%Avg. growth/yr (5Y)4.1%
Balance & size
0.53×Debt / equity0.43×
$15MMarket cap$28B
expensiveGrowth qualitymixed

H & M Hennes & Mauritz AB (publ) leads: 2 to 7 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

MK Trend Co.of which business quality 29 · market factors 67 H & M Hennes & Mauritz AB (publ)of which business quality 69 · market factors 65
ProfitabilityMargins and returns on capital today
31
76
Quality GrowthAre margins and returns improving?
32
37
CashflowEarnings quality: real cash, not paper profit
5
65
Fin. StrengthBalance sheet, leverage, solvency risk
4
58
InvestmentDisciplined investing over empire-building
85
96
Low VolatilityCalm price path (market factor)
50
70
MomentumPrice trend over the last 3–12 months (market factor)
65
53
52W MomentumDistance to the 52-week high (market factor)
89
80
Net IssuanceBuybacks instead of dilution
50
89

What the models say

The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.

MK Trend Co.

Dividend DiscountKRW 1,226
Asset-BasedKRW 597

3 of 3 models see the stock below the current price.

H & M Hennes & Mauritz AB (publ)

DCF ModelsSEK 255
Earnings-BasedSEK 84.94
MultiplesSEK 182
Asset-BasedSEK 20.51
Growth DCFSEK 244
Economic ProfitSEK 110
Growth EarningsSEK 162

11 of 24 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

MK Trend Co.
Bear KRW 890Fair Value KRW 1,040Bull KRW 1,220
KRW 1,484 = current price (white tick)
H & M Hennes & Mauritz AB (publ)
Bear SEK 111Fair Value SEK 165Bull SEK 225
SEK 183 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

MK Trend Co. · Consumer Discretionary

Quality score30 · bottom 25%
Fair value upside-30% · below median

H & M Hennes & Mauritz AB (publ) · Consumer Discretionary

Quality score72 · Top 25%
Fair value upside-9% · below median

Bottom line

As of Aug 20, 2026, Fair Value Calculator sees H & M Hennes & Mauritz AB (publ) as the less overvalued of the two: MK Trend Co. trades at KRW 1,484 versus a fair value of KRW 1,040 (-30%), while H & M Hennes & Mauritz AB (publ) trades at SEK 183 versus SEK 165 (-9%).

H & M Hennes & Mauritz AB (publ) has the higher quality score (72/100).

See the full analysis →
MK Trend Co. · H & M Hennes & Mauritz AB (publ)

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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.