MK Trend Co. Ltd. (069640) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of MK Trend Co. Ltd. KRW 502, price KRW 1,398, upside -64.1%, quality 31 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 3, 2026.
How to read this chart
60‑month range 550.00 KRW – 12,607 KRW · fair‑value band 374.56 KRW – 749.13 KRW · the 1,398 KRW price screens above the 501.92 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Oct 3, 2026.
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Hansaemk Co.,Ltd. manufactures and sells women's, men's, and kid's casual clothes and golf wear in South Korea and internationally. The company sells its products under the NBA, BUCKAROO, CURLYSUE, MOIMOLN, PLAYKIZ-PRO, NBA KIDS, LEVI'S KIDS, and PGA TOUR & LPGA brands. The company was formerly known as MK Trend Co., Ltd.
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Hansaemk Co.,Ltd. manufactures and sells women's, men's, and kid's casual clothes and golf wear in South Korea and internationally. The company sells its products under the NBA, BUCKAROO, CURLYSUE, MOIMOLN, PLAYKIZ-PRO, NBA KIDS, LEVI'S KIDS, and PGA TOUR & LPGA brands. The company was formerly known as MK Trend Co., Ltd. and changed its name to Hansaemk Co.,Ltd. in August 2017. Hansaemk Co.,Ltd. was founded in 1995 and is headquartered in Seoul, South Korea. Hansaemk Co.,Ltd. operates as a subsidiary of Hansae Yes24 Holdings Co., Ltd.
Stock analysis
MK Trend Co. Ltd. (069640) currently trades at 1,398 KRW, while our model-based Fair Value estimate is 501.92 KRW, 64.1% below the price, so the stock looks overvalued today.
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Valuation
How firm this estimate is: it rests on 1 models at a data quality of 95/100, which puts the evidence level at low.
Scenario range: 374.56 KRW (bear) to 749.13 KRW (bull), the price of 1,398 KRW sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 31/100 (below-average quality), in the Consumer Cyclical sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
MK Trend Co. Ltd. reported revenue of 249B KRW in FY2025 versus 208B KRW in FY2021, a compound +4.6%/yr. Reported net income was −37.9B KRW in FY2025.
Key figures
Market cap 29.5B KRW (≈ $21.9M) · P/S ratio 0.11 · Net margin −15.2% · Return on equity −91.8% · Return on assets (EBIT) −6.2% · Operating margin −1.2% · Revenue (TTM) 256B KRW · Revenue growth (YoY) +2.5%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 28 out of 100 (medium confidence).
What moves the price
The share trades about 13% below its 52-week high and 154% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −18% fair-value upside, at −64%, 069640 screens richer than that median.
Fair Value models
Bear 374.56 KRWFair Value 501.92 KRWBull 749.13 KRW
Price 1,398 KRW · Upside -64.1%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.17/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
+1.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−2.9%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.5%
Start year 2020 (pandemic). Over 10 years: −1.5% a year
Revenue growth 18 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.4%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−8.6% (2020) → −4.9% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Apparel Manufacturing · 217 stocks
Beats the industry median on 0/7 measures
Overall it trails its industry peers.
Valuation
Quality Score31 · Bottom 25%
Fair Value upside−64.1% · Bottom 25%
Profitability
Return on assets−0.6% · Bottom 25%
Net margin (TTM)−7.5% · Bottom 25%
Operating margin (TTM)−1.2% · Below median
Growth and dividend
Revenue growth2.5% · Below median
Balance sheet
Debt / equity0.53× · Highest 25%
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 33
FUTURE (revenue growth)13· sector 19
PAST (return on equity)0· sector 22
HEALTH (low debt)73· sector 98
DIVIDEND (yield)0· sector 64
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Is MK Trend Co. Ltd. (069640) overvalued or undervalued?
As of Oct 3, 2026, our model estimates a fair value of 501.92 KRW versus a price of 1,398 KRW, about −64% upside (overvalued).
What is the fair value of 069640?
Our model-based fair value for MK Trend Co. Ltd. is 501.92 KRW (as of Oct 3, 2026), built from audited fundamentals. The current price: 1,398 KRW.
What is the quality score of 069640?
MK Trend Co. Ltd. has a Quality Score of 31/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for MK Trend Co. Ltd. (069640)?
Our model-based price target is the fair value of 501.92 KRW (as of Oct 3, 2026) from 1 valuation models. Cautious scenario 374.56 KRW, optimistic scenario 749.13 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the MK Trend Co. Ltd. stock forecast for 2026?
Our models put fair value at 501.92 KRW, about −64% upside versus a price of 1,398 KRW (overvalued). Cautious scenario 374.56 KRW, optimistic scenario 749.13 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of MK Trend Co. Ltd. (069640)?
MK Trend Co. Ltd. reported trailing-twelve-month revenue of about 256B KRW (latest available figure, as of Oct 3, 2026).
What is the intrinsic value of MK Trend Co. Ltd. (069640)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For MK Trend Co. Ltd. it is 501.92 KRW per share (as of Oct 3, 2026), against a price of 1,398 KRW. It is the blended result of 1 valuation models (cash flow, earnings, asset, dividend).
Is MK Trend Co. Ltd. stock overvalued or undervalued in 2026?
As of Oct 3, 2026, 069640 trades above its calculated fair value: price 1,398 KRW, fair value 501.92 KRW, a gap of about −64% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 069640?
No. The price is what the market pays today (1,398 KRW); the fair value is what the company's own numbers justify (501.92 KRW). For MK Trend Co. Ltd. the two are 896.08 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is MK Trend Co. Ltd. worth?
The market values MK Trend Co. Ltd. at about 29.5B KRW (market capitalisation, as of Oct 3, 2026). Per share that is 1,398 KRW; our models calculate a fair value of 501.92 KRW per share.
What do the bullish and bearish scenarios say about 069640?
Our models span a range for MK Trend Co. Ltd.: cautious scenario 374.56 KRW, base 501.92 KRW, optimistic 749.13 KRW per share (as of Oct 3, 2026, price 1,398 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of MK Trend Co. Ltd. (069640)?
Balance-sheet figures for MK Trend Co. Ltd. (as of Oct 3, 2026): return on equity −91.8%, debt of 0.53 per unit of equity. They feed the Quality Score of 31/100, which measures business quality independently of the share price.
How far is 069640 from its 52-week high?
MK Trend Co. Ltd. trades at 1,398 KRW, about 13% below its 52-week high of 1,613 KRW and 154% above the low of 550.00 KRW (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of 501.92 KRW is for.
Which stocks are comparable to MK Trend Co. Ltd.?
From the same area (Consumer Cyclical) we also value Ralph Lauren Corporation, Moncler S.p.A, LPP SA, Levi Strauss & Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is MK Trend Co. Ltd. stock attractive at the current price?
The data as of Oct 3, 2026: price 1,398 KRW, calculated fair value 501.92 KRW (−64%), Quality Score 31/100, from 1 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 069640 calculated?
We run MK Trend Co. Ltd. through 1 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 501.92 KRW, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.9 % above its aggregate fair value. MK Trend Co. Ltd. itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of MK Trend Co. Ltd. (069640)?
The closing price on Oct 2, 2026 was 1,398 KRW. Our model-based fair value is 501.92 KRW, about −64% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with MK Trend Co. Ltd. right now?
The price sits above even our optimistic bull case (749.13 KRW). The favourable scenario is already priced in. Weak quality (31/100) and above fair value at the same time, the margin of safety is missing on both counts. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. A fairly wide model range (374.56 KRW to 749.13 KRW) leaves room in how you read the outcome.
Key figures of MK Trend Co. Ltd.
How large is the market capitalisation of MK Trend Co. Ltd. (069640)?
The market capitalisation of MK Trend Co. Ltd. is 29.5B KRW (≈ $21.9M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of MK Trend Co. Ltd. (069640)?
The price-to-sales ratio of MK Trend Co. Ltd. is 0.11 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the net margin of MK Trend Co. Ltd. (069640)?
The net margin of MK Trend Co. Ltd. is −15.2% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of MK Trend Co. Ltd. (069640)?
The return on equity (ROE) of MK Trend Co. Ltd. is −91.8% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of MK Trend Co. Ltd. (069640)?
On an EBIT basis the return on assets of MK Trend Co. Ltd. is −6.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of MK Trend Co. Ltd. (069640)?
The operating margin of MK Trend Co. Ltd. is −1.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at MK Trend Co. Ltd. (069640)?
Revenue at MK Trend Co. Ltd. is growing +2.5% versus a year earlier (3y avg −2.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much free cash flow does MK Trend Co. Ltd. (069640) generate?
The free cash flow of MK Trend Co. Ltd. is −35.4B KRW (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does MK Trend Co. Ltd. (069640) carry?
The net debt of MK Trend Co. Ltd. is 166B KRW (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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