MK Trend Co. Ltd. (069640) Fair Value & Analysis
Consumer Cyclical · KR · Market cap 20.9B KRW
Fair value as of: Aug 20, 2026
From 3 valuation models · updated today
Share price +49.7% over the past month.
Below-average quality, and screening another 30% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case (1,220 KRW). The favourable scenario is already priced in.
- Weak quality (30/100) and above fair value at the same time, the margin of safety is missing on both counts.
- Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 20, 2026.
How to read this chart
60‑month range 550.00 KRW – 12,607 KRW · fair‑value band 890.11 KRW – 1,220 KRW · the 1,484 KRW price screens above the 1,040 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 20, 2026.
Analysis
MK Trend Co. Ltd. (069640) currently trades at 1,484 KRW, while our model-based Fair Value estimate is 1,040 KRW, implying the stock looks roughly 30.0% overvalued today. The Quality Score stands at 30/100 (below-average quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: low).
Over the trailing twelve months, MK Trend Co. Ltd. generated revenue of 255B KRW at a net margin of -11.2%. Revenue grew 9.9% year over year. It earns a return on equity of -93.0%. Net debt stands at 166B KRW. Fundamentals as of Aug 20, 2026
Our scenario range runs from 890.11 KRW (bear case) to 1,220 KRW (bull case); at 1,484 KRW, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 58% below its 52-week high and 61% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 27% fair-value upside, at -30%, 069640 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 3 models by family
Widest divergence: Dividend Discount (1,150 KRW) versus Asset-Based (596.95 KRW). Highest evidence: Gordon GGM (70).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 20, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 29 · Market factors (momentum, volatility) 67
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Hansaemk Co.,Ltd. manufactures and sells women's, men's, and kid's casual clothes and golf wear in South Korea and internationally. The company sells its products under the NBA, BUCKAROO, CURLYSUE, MOIMOLN, PLAYKIZ-PRO, NBA KIDS, LEVI'S KIDS, and PGA TOUR & LPGA brands. The company was formerly known as MK Trend Co., Ltd. and changed its name to Hansaemk Co.
Full company description
Hansaemk Co.,Ltd. manufactures and sells women's, men's, and kid's casual clothes and golf wear in South Korea and internationally. The company sells its products under the NBA, BUCKAROO, CURLYSUE, MOIMOLN, PLAYKIZ-PRO, NBA KIDS, LEVI'S KIDS, and PGA TOUR & LPGA brands. The company was formerly known as MK Trend Co., Ltd. and changed its name to Hansaemk Co.,Ltd. in August 2017. Hansaemk Co.,Ltd. was founded in 1995 and is headquartered in Seoul, South Korea. Hansaemk Co.,Ltd. operates as a subsidiary of Hansae Yes24 Holdings Co., Ltd.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
MK Trend Co. Ltd. reported revenue of 249B KRW in FY2025 versus 208B KRW in FY2021, a compound +4.6%/yr. Reported net income was −37.9B KRW in FY2025.
069640 screens 30% overvalued. Compare with H & M Hennes & Mauritz AB →
Peer Group
Apparel Manufacturing · 214 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Apparel Manufacturing stocks, each showing price versus our Fair Value estimate (as of Aug 20, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| H & M Hennes & Mauritz AB HMB | kr 174.25 | kr 165.47 | -5% |
| LPP SA LPP | 22,220 PLN | 17,754 PLN | -20% |
| Bosideng International Holdings 3998 | HK$4.65 | HK$5.92 | +27% |
| Youngor Fashion Co 600177 | ¥7.91 | ¥5.59 | -29% |
| Page Industries Limited PAGEIND | ₹38,295 | ₹12,395 | -68% |
| Hla Group 600398 | ¥6.07 | ¥9.92 | +63% |
| Youngone Corporation 111770 | 85,200 KRW | 188,736 KRW | +122% |
| F&F Co 383220 | 68,800 KRW | 179,500 KRW | +161% |
| Youngone Holdings 009970 | 188,300 KRW | 697,038 KRW | +270% |
| Wiselink Co 8932 | 105.00 TWD | 37.95 TWD | -64% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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