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STOCK COMPARISON

New Gonow Recreational vs Brunello Cucinelli S.p.A.: Fair Value & Quality

Both stocks run through our valuation models. Here is how New Gonow Recreational (0805) and Brunello Cucinelli S.p.A. (BC) compare, as of Aug 5, 2026.

As of Aug 5, 2026, Fair Value Calculator sees New Gonow Recreational as the less overvalued of the two: New Gonow Recreational trades at HK$9.03 versus a fair value of HK$4.86 (-46%), while Brunello Cucinelli S.p.A. trades at €91.22 versus €42.69 (-53%).
New Gonow Recreational
0805.HK · HKD · Consumer Cyclical
-46%
upside to fair value
overvalued
PriceHK$9.03
Fair ValueHK$4.86
Quality42/100
Brunello Cucinelli S.p.A.
BC.MI · EUR · Consumer Discretionary
-53%
upside to fair value
overvalued
Price€91.22
Fair Value€42.69
Quality57/100

Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

New Gonow RecreationalBrunello Cucinelli S.p.A.
Valuation
210.3×P/E (TTM)42.9×
6.95×P/S (TTM)4.75×
17.87×P/B12.25×
—EV/EBITDA24.1×
—PEG2.98×
—Dividend yield1.2%
—Dividend per share€1.04
Profitability
4%Net margin10%
-2%Operating margin17%
17%Return on equity27%
2%Return on assets8%
Growth
4%Revenue growth (YoY)10%
19.4%Avg. growth/yr (3Y)15.3%
—Avg. growth/yr (5Y)20.9%
Balance & size
0.00×Debt / equity0.41×
$772MMarket cap$7B
expensiveGrowth qualityhealthy

Brunello Cucinelli S.p.A. leads: 2 to 8 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

New Gonow Recreationalof which business quality 34 · market factors 70 Brunello Cucinelli S.p.A.of which business quality 58 · market factors 48
ProfitabilityMargins and returns on capital today
45
66
Quality GrowthAre margins and returns improving?
10
50
CashflowEarnings quality: real cash, not paper profit
0
50
Fin. StrengthBalance sheet, leverage, solvency risk
69
59
InvestmentDisciplined investing over empire-building
33
39
Low VolatilityCalm price path (market factor)
0
60
MomentumPrice trend over the last 3–12 months (market factor)
100
46
52W MomentumDistance to the 52-week high (market factor)
100
39
Net IssuanceBuybacks instead of dilution
43
83

What the models say

The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.

New Gonow Recreational

DCF ModelsHK$13.22
Earnings-BasedHK$5.29
MultiplesHK$4.69
Asset-BasedHK$2.05
Economic ProfitHK$3.37
Growth EarningsHK$7.08

13 of 15 models see the stock below the current price.

Brunello Cucinelli S.p.A.

DCF Models€45.78
Earnings-Based€26.97
Dividend Discount€16.50
Multiples€39.99
Asset-Based€5.38
Growth DCF€38.07
Economic Profit€24.44
Growth Earnings€39.62

26 of 26 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

New Gonow Recreational
Bear HK$3.61Fair Value HK$4.86Bull HK$6.04
HK$9.03 = current price (white tick)
Brunello Cucinelli S.p.A.
Bear €21.03Fair Value €42.69Bull €54.61
€91.22 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

New Gonow Recreational · Consumer Cyclical

Quality score42 · below median
Fair value upside-46% · below median

Brunello Cucinelli S.p.A. · Consumer Discretionary

Quality score57 · above median
Fair value upside-53% · bottom 25%

Bottom line

As of Aug 5, 2026, Fair Value Calculator sees New Gonow Recreational as the less overvalued of the two: New Gonow Recreational trades at HK$9.03 versus a fair value of HK$4.86 (-46%), while Brunello Cucinelli S.p.A. trades at €91.22 versus €42.69 (-53%).

Brunello Cucinelli S.p.A. has the higher quality score (57/100).

See the full analysis →
New Gonow Recreational · Brunello Cucinelli S.p.A.

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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.