Brunswick Corporation (BC) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Brunswick Corporation $59.90, price $66.23, upside -9.6%, quality 55 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range $40.61 – $96.17 · fair‑value band $34.99 – $87.29 · the $66.23 price screens above the $59.90 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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Brunswick Corporation designs, manufactures, and markets recreation products in the United States, Europe, the Asia-Pacific, Canada, and internationally. The company operates through four segments: Propulsion, Engine P&A, Navico Group, and Boat.
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Brunswick Corporation designs, manufactures, and markets recreation products in the United States, Europe, the Asia-Pacific, Canada, and internationally. The company operates through four segments: Propulsion, Engine P&A, Navico Group, and Boat. The Propulsion segment provides outboard, sterndrive, inboard engines, propulsion-related controls, rigging, and propellers for boat builders through marine retail dealers under the Mercury, Mercury MerCruiser, Mariner, Mercury Racing, Mercury Diesel, Avator, and Fliteboard brands. The Engine P&A segment offers engine parts and consumables, electrical products, boat parts and systems, and engine oils and lubricants through aftermarket retailers, dealers, distributors, and original equipment manufacturers for marine and non-marine markets under the Mercury, Mercury Precision Parts, Quicksilver, and Seachoice brands; and distributes marine parts and accessories. The Navico Group segment provides products and systems for the marine, recreational vehicle (RV), specialty vehicle, mobile, and industrial markets, as well as aftermarket channels; and marine electronics, sensors, control systems, instruments, power systems, and general accessories under the Ancor, Attwood, B&G, BEP, Blue Sea Systems, C-MAP, CZone, Lenco, Lowrance, Marinco, Mastervolt, MotorGuide, Progressive Industries, ProMariner, Simrad, and Whale brand names. The Boat segment offers Sea Ray sport boats and cruisers; Bayliner sport cruisers, runabouts, and Heyday wake boats; Boston Whaler fiberglass offshore boats; Lund fiberglass fishing boats; Crestliner, Harris, Lowe, Lund, and Princecraft aluminum fishing; utility, pontoon, and deck boats; Navan premium exploration boats; and Thunder Jet and Lund heavy-gauge aluminum boats; and the freedom boat club, dealer services, and technology to the marine industry through dealers and distributors. Brunswick Corporation was founded in 1845 and is headquartered in Mettawa, Illinois.
Stock analysis
Brunswick Corporation (BC) currently trades at $66.23, while our model-based Fair Value estimate is $59.90, implying the stock looks roughly 10.6% fairly valued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of $65.44 per share, and 2 of the 12 models we run sit above the $66.23 price.
Bear case: the Asset-Based group reads lowest at $16.76, and 10 of the 12 models stay below the price. Evidence for this calculation is medium.
Scenario range: $34.99 (bear) to $87.29 (bull), the price of $66.23 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 55/100 (solid quality), in the Consumer Cyclical sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Brunswick Corporation reported revenue of $5.4B in FY2025 versus $5.8B in FY2021, a compound −2.1%/yr. Reported net income was −$137M in FY2025.
Key figures
Market cap $5.2B · P/S ratio 0.95 · EPS (TTM) $−2.05 · Dividend yield 2.6% · Net margin −2.6% · Return on equity −7.8% · Return on assets (EBIT) 9.3% · Operating margin 4.0%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (low confidence).
What moves the price
The share trades about 25% below its 52-week high and 15% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 52% fair-value upside, at −10%, BC screens richer than that median.
Fair Value models
Bear $34.99Fair Value $59.90Bull $87.29
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.39/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
+2.4%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−7.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.3%
Start year 2020 (pandemic). Over 10 years: +3.6% a year
Revenue growth 40 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.2%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
12.4% (2020) → −0.7% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
Price in line with expectations
The price assumes about as much growth as the company has delivered so far and about what analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+6.9%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+5.3%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +4.4% a year for the price and +2.8% for the forecasts.
News mood ⓘNews mood, the average tone of recent news (90 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Positive
Recent news coverage is more positive than average.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Recreational Vehicles · 40 stocks
Beats the industry median on 5/13 measures
Overall it trails its industry peers.
Valuation
Quality Score55 · Above median
Fair Value upside−10% · Below median
Profitability
Return on assets3% · Above median
Net margin (TTM)−2% · Below median
Operating margin (TTM)4% · Above median
Growth and dividend
Revenue growth13% · Top 25%
Dividend yield (TTM)2.6% · Below median
Balance sheet
Debt / equity1.11× · Highest 25%
Valuation Multiplesvs Recreational Vehicles median · lower = cheaper
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Cite: Fair Value Calculator (2026). "Brunswick Corporation Fair Value". https://www.fairvalue-calculator.com/stock/BC
Frequently asked questions
Is Brunswick Corporation (BC) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of $59.90 versus a price of $66.23, about −10% upside (fairly valued).
What is the fair value of BC?
Our model-based fair value for Brunswick Corporation is $59.90 (as of Sep 24, 2026), built from audited fundamentals. The current price: $66.23.
What is the quality score of BC?
Brunswick Corporation has a Quality Score of 55/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Brunswick Corporation (BC)?
Our model-based price target is the fair value of $59.90 (as of Sep 24, 2026) from 12 valuation models. Cautious scenario $34.99, optimistic scenario $87.29. It is a calculation from audited fundamentals, not an analyst target.
What is the Brunswick Corporation stock forecast for 2026?
Our models put fair value at $59.90, about −10% upside versus a price of $66.23 (fairly valued). Cautious scenario $34.99, optimistic scenario $87.29. The calculation is refreshed regularly with new filings.
What is the revenue of Brunswick Corporation (BC)?
Brunswick Corporation reported trailing-twelve-month revenue of about $5.5B (latest available figure, as of Sep 24, 2026).
Does Brunswick Corporation pay a dividend?
Brunswick Corporation currently shows a dividend yield of about 2.61% relative to its recent price (as of Sep 24, 2026).
What growth is priced into Brunswick Corporation (BC)?
For today's price to be fair in a discounted-cash-flow model, Brunswick Corporation would have to grow free cash flow by +6.9 % per year for five years (discount rate 10.5 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +4.3 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of BC use?
Our models discount Brunswick Corporation at 10.5 %: a base by market capitalisation (mid), damped by beta 1.32, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Brunswick Corporation that is +6.9 % per year a year over ten years, using the same discount rate (10.5 %) and the same formula as our fair value.
How much growth has Brunswick Corporation (BC) delivered so far?
Over the past 5 years revenue at Brunswick Corporation grew +4.3 % a year. The price currently implies +6.9 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Brunswick Corporation (BC) growing?
The median revenue growth in the sector is +2.5 % a year. That is the yardstick for the growth priced into Brunswick Corporation (+6.9 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Brunswick Corporation (BC)?
The free-cash-flow yield on the price is 9.11 %: that much free cash flow Brunswick Corporation produces per unit of market value. When it exceeds the discount rate of our models (10.5 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Brunswick Corporation (BC)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Brunswick Corporation it is $59.90 per share (as of Sep 24, 2026), against a price of $66.23. It is the blended result of 12 valuation models (cash flow, earnings, asset, dividend).
Is Brunswick Corporation stock overvalued or undervalued in 2026?
As of Sep 24, 2026, BC trades above its calculated fair value: price $66.23, fair value $59.90, a gap of about −10% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of BC?
No. The price is what the market pays today ($66.23); the fair value is what the company's own numbers justify ($59.90). For Brunswick Corporation the two are $6.33 per share apart. That gap is exactly why we show both numbers side by side.
How much is Brunswick Corporation worth?
The market values Brunswick Corporation at about $5.2B (market capitalisation, as of Sep 24, 2026). Per share that is $66.23; our models calculate a fair value of $59.90 per share.
What do the bullish and bearish scenarios say about BC?
Our models span a range for Brunswick Corporation: cautious scenario $34.99, base $59.90, optimistic $87.29 per share (as of Sep 24, 2026, price $66.23). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of BC?
The PEG ratio of Brunswick Corporation is 0.75 (P/E divided by earnings growth, as of Sep 24, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Brunswick Corporation (BC)?
Balance-sheet figures for Brunswick Corporation (as of Sep 24, 2026): return on equity −7.8%, debt of 1.11 per unit of equity. They feed the Quality Score of 55/100, which measures business quality independently of the share price.
How far is BC from its 52-week high?
Brunswick Corporation trades at $66.23, about 25% below its 52-week high of $88.28 and 15% above the low of $57.76 (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of $59.90 is for.
Which stocks are comparable to Brunswick Corporation?
From the same area (Consumer Cyclical) we also value Zhejiang Cfmoto Power Co, BRP Inc, Polaris Inc, THOR Industries, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Brunswick Corporation stock attractive at the current price?
The data as of Sep 24, 2026: price $66.23, calculated fair value $59.90 (−10%), Quality Score 55/100, from 12 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of BC calculated?
We run Brunswick Corporation through 12 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $59.90, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1 % above its aggregate fair value. Brunswick Corporation itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Brunswick Corporation (BC)?
The closing price on Sep 23, 2026 was $66.23. Our model-based fair value is $59.90, about −10% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Brunswick Corporation right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. A fairly wide model range ($34.99 to $87.29) leaves room in how you read the outcome.
Where does the earnings growth of Brunswick Corporation (BC) come from?
Earnings per share at Brunswick Corporation grew +4.7 % a year from 2014 to 2025. Broken into its drivers: revenue per share +8.2 %, EBIT margin −0.5 %, tax rate −0.6 %, residual (interest, one-offs) −2.2 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Brunswick Corporation
How large is the market capitalisation of Brunswick Corporation (BC)?
The market capitalisation of Brunswick Corporation is $5.2B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Brunswick Corporation (BC)?
The price-to-sales ratio of Brunswick Corporation is 0.95 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Brunswick Corporation (BC)?
Earnings per share at Brunswick Corporation are $−2.05. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Brunswick Corporation (BC)?
The dividend yield of Brunswick Corporation is 2.6%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Brunswick Corporation (BC)?
The net margin of Brunswick Corporation is −2.6% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Brunswick Corporation (BC)?
The return on equity (ROE) of Brunswick Corporation is −7.8% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Brunswick Corporation (BC)?
On an EBIT basis the return on assets of Brunswick Corporation is 9.3% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Brunswick Corporation (BC)?
The operating margin of Brunswick Corporation is 4.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Brunswick Corporation (BC)?
Revenue at Brunswick Corporation is growing +12.8% versus a year earlier (3y avg −7.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Brunswick Corporation (BC)?
Earnings per share at Brunswick Corporation are growing +6.7% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Brunswick Corporation (BC) carry?
The net debt of Brunswick Corporation is $2.2B (fiscal year 2025, ≈ 5.4 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Some data
Sep 24, 2026