Brunswick Corporation (BC) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Brunswick Corporation stock $59.39, price $77.23, that is 23.1% below the price, quality 55 out of 100. Rating: overvalued. Calculated from audited financials with 11 of our 26 valuation models and 37 quality factors, updated daily.
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Brunswick Corporation
BC · USOur calculation puts a fair price 23% below what the stock costs today.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 6, 2026.
How to read this chart
60‑month range $40.40 – $95.65 · fair‑value band $34.82 – $86.54 · the $77.23 price screens above the $59.39 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 6, 2026.
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Company profile
Brunswick Corporation designs, manufactures, and markets recreation products in the United States, Europe, the Asia-Pacific, Canada, and internationally. The company operates through four segments: Propulsion, Engine P&A, Navico Group, and Boat.
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The Propulsion segment provides outboard, sterndrive, inboard engines, propulsion-related controls, rigging, and propellers for boat builders through marine retail dealers under the Mercury, Mercury MerCruiser, Mariner, Mercury Racing, Mercury Diesel, Avator, and Fliteboard brands.
The Engine P&A segment offers engine parts and consumables, electrical products, boat parts and systems, and engine oils and lubricants through aftermarket retailers, dealers, distributors, and original equipment manufacturers for marine and non-marine markets under the Mercury, Mercury Precision Parts, Quicksilver, and Seachoice brands; and distributes marine parts and accessories.
The Navico Group segment provides products and systems for the marine, recreational vehicle (RV), specialty vehicle, mobile, and industrial markets, as well as aftermarket channels; and marine electronics, sensors, control systems, instruments, power systems, and general accessories under the Ancor, Attwood, B&G, BEP, Blue Sea Systems, C-MAP, CZone, Lenco, Lowrance, Marinco, Mastervolt, MotorGuide, Progressive Industries, ProMariner, Simrad, and Whale brand names.
The Boat segment offers Sea Ray sport boats and cruisers; Bayliner sport cruisers, runabouts, and Heyday wake boats; Boston Whaler fiberglass offshore boats; Lund fiberglass fishing boats; Crestliner, Harris, Lowe, Lund, and Princecraft aluminum fishing; utility, pontoon, and deck boats; Navan premium exploration boats; and Thunder Jet and Lund heavy-gauge aluminum boats; and the freedom boat club, dealer services, and technology to the marine industry through dealers and distributors.
Brunswick Corporation was founded in 1845 and is headquartered in Mettawa, Illinois.
Stock analysis
Brunswick Corporation (BC) currently trades at $77.23, while our model-based Fair Value estimate is $59.39, 23% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of $64.65 per share, and 0 of the 11 models we run sit above the $77.23 price.
Bear case: the Multiples group reads lowest at $29.94, and 11 of the 11 models stay below the price. Data coverage for this calculation is medium.
Scenario range: $34.82 (bear) to $86.54 (bull), the price of $77.23 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 55/100 (solid quality), in the Consumer Cyclical sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Brunswick Corporation reported revenue of $5.4B in FY2025 versus $5.8B in FY2021, a compound −2.1%/yr. Reported net income was −$137M in FY2025.
Key figures
Market cap $5.1B Mid · P/E ex one-offs 23.6 · P/S ratio 0.85 · EPS (TTM) $−1.32 · Dividend yield 0.6% · Net margin −2.6% · Return on equity 12.8% · Return on assets (EBIT) 9.3% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 38 out of 100 (medium confidence).
What moves the price
The share trades about 12% below its 52-week high and 33% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 47% fair-value upside, at −23%, BC screens richer than that median.
Fair Value models
All 11 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Insider trades
In the last 6 months, 2 officers or directors sold shares worth $6.0M and none bought.
- SaleDavid M FoulkesChief Executive Officer3× since Feb 5, 2026: 112,253 shares, avg. $82.52$9.3MNov 5, 2026
- SaleNancy E CooperDirector4× since Feb 19, 2026: 808 shares, avg. $80.26$64,849Nov 2, 202610b5-1 plan
- SaleRyan M GwillimE.V.P. , CFO, CSO12,785 shares at $87.23$1.1MFeb 17, 2026
- SaleChristopher F DekkerE.V.P. GEN COUNSEL & SECRETARY4,981 shares at $87.38$435,240Feb 6, 2026
Plus 23 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Source: SEC Form 4, as of Nov 6, 2026. All filings at the SEC ↗
Revenue & earnings trend
Growth Forecast
BC screens overvalued: fair value 23% below the price. Compare with Zhejiang Cfmoto Power Co →
Recent news
- BC Q3 deep dive: premium products and operating discipline drive margin expansion
- What Does Brunswick (BC) Q3 Earnings Turnaround Mean For Investors?
- Brunswick raises 2026 adjusted EPS guidance to ~$4.65 while maintaining $5.7B-$5.8B revenue outlook
- Why is Brunswick (BC) stock rocketing higher today
Compare Brunswick Corporation with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Recreational Vehicles · 33 stocks
Valuation Multiplesvs Recreational Vehicles median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- EV/EBITDA by industry
- Dividend yield by industry
- PEG screener for stocks with fair value
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Recreational Vehicles stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Polaris Inc PII | $63.07 | $127.85 | +103% | vs BC |
| Trigano S.A TRI | €135.60 | €274.15 | +102% | vs BC |
| Harley-Davidson, Inc HOG | $32.66 | $65.04 | +99% | vs BC |
| LCI Industries, LCII | $97.81 | $167.42 | +71% | vs BC |
| Zhejiang Cfmoto Power Co 603129 | ¥317.58 | ¥465.45 | +47% | vs BC |
| Patrick Industries, Inc PATK | $78.79 | $88.30 | +12% | vs BC |
| BRP Inc DOO | $64.72 | $71.19 | +10% | vs BC |
| Sanlorenzo S.p.A SL | €36.52 | €36.35 | +0% | vs BC |
| THOR Industries, Inc THO | $80.77 | $64.20 | −21% | vs BC |
| New Gonow Recreational Vehicles Inc 0805 | HK$10.84 | HK$5.73 | −47% | vs BC |
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Key figures of Brunswick Corporation
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