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STOCK COMPARISON

MS Autotech Co.Ltd vs O’Reilly Automotive: Fair Value & Quality

Both stocks run through our valuation models. Here is how MS Autotech Co.Ltd (123040) and O’Reilly Automotive (ORLY) compare, as of Sep 24, 2026.

As of Sep 24, 2026, Fair Value Calculator sees MS Autotech Co.Ltd as the less overvalued of the two: MS Autotech Co.Ltd trades at KRW 1,640 versus a fair value of KRW 1,314 (-20%), while O’Reilly Automotive trades at $85.82 versus $48.08 (-44%).
MS Autotech Co.Ltd
123040.KQ · KRW · Consumer Discretionary
-20%
upside to fair value
overvalued
PriceKRW 1,640
Fair ValueKRW 1,314
Quality30/100
O’Reilly Automotive
ORLY · USD · Consumer Discretionary
-44%
upside to fair value
overvalued
Price$85.82
Fair Value$48.08
Quality65/100
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Head-to-head numbers

Green is the better side of a row, red the weaker one (for valuation multiples: lower = cheaper). Grey rows are for reference only and are not scored.

betterweakerfor reference, not scored

MS Autotech Co.LtdO’Reilly Automotive
Valuation
n/aP/E (TTM)28.0×
n/aP/S (TTM)4.04×
n/aP/BNegative equity
2.2×EV/EBITDA19.4×
n/aPEG1.84×
−19.8%Fair value upside−44.0%
4.9%Dividend yieldn/a
Profitability
3%Operating margin18%
0.86×EBIT margin trend (5Y)0.93×
-9%Return on equityNegative equity
1%Return on assets14%
Growth
4%Revenue growth (YoY)10%
-2.1%Avg. growth/yr (3Y)7.3%
7.4%Avg. growth/yr (5Y)8.9%
n/aValue creation/yr+12.5%
Balance & size
0.6×Interest coverage (EBIT/interest)14.7×
2.43×Debt / equityNegative equity
$63MMarket cap$73B
weakGrowth qualityhealthy

O’Reilly Automotive leads: 2 to 7 metric wins.

n/a = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

MS Autotech Co.Ltdof which business quality 28 · market factors 21 O’Reilly Automotiveof which business quality 64 · market factors 45
ProfitabilityMargins and returns on capital today
19
83
Quality GrowthAre margins and returns improving?
18
43
CashflowEarnings quality: real cash, not paper profit
19
46
Fin. StrengthBalance sheet, leverage, solvency risk
13
68
InvestmentDisciplined investing over empire-building
91
64
Low VolatilityCalm price path (market factor)
46
87
MomentumPrice trend over the last 3–12 months (market factor)
14
34
52W MomentumDistance to the 52-week high (market factor)
7
14
Net IssuanceShare count: buybacks or dilution?
40
80

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyMS Autotech Co.LtdPrice KRW 1,640O’Reilly AutomotivePrice $85.82
DCF Models+1439%above the priceKRW 25,233-42%below the price$49.94
Earnings-Based-48%below the priceKRW 861-60%below the price$34.12
Multiples+286%above the priceKRW 6,332-41%below the price$50.49
Asset-Based+36%above the priceKRW 2,232n/a
Growth DCF+1024%above the priceKRW 18,434-61%below the price$33.60
Economic Profit-48%below the priceKRW 861-58%below the price$36.11
Growth Earningsn/a-33%below the price$57.52
Minimum-48%below the priceKRW 861-61%below the price$33.60
Maximum+1439%above the priceKRW 25,233-33%below the price$57.52
Median+161%above the priceKRW 4,282-50%below the price$43.03
Geometric mean+151%above the priceKRW 4,117-50%below the price$42.63

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

MS Autotech Co.Ltd: 2 of 13 models see the stock below the current price.

O’Reilly Automotive: 20 of 21 models see the stock below the current price.

Scenario ranges

From our cautious bear scenario to the optimistic bull scenario. The white tick is the current price (value above it), the green tick the fair value (value below it): if the price sits left of the fair value, there is room to rise.

MS Autotech Co.Ltd
Price KRW 1,640
Fair Value KRW 1,314
Bear KRW 837Bull KRW 1,314
O’Reilly Automotive
Price $85.82
Fair Value $48.08
Bear $30.59Bull $74.78

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

MS Autotech Co.Ltd · Consumer Discretionary

Quality score30 · bottom 25%
Fair value upside-20% · below median

O’Reilly Automotive · Consumer Discretionary

Quality score65 · Top 25%
Fair value upside-44% · bottom 25%

Bottom line

As of Sep 24, 2026, Fair Value Calculator sees MS Autotech Co.Ltd as the less overvalued of the two: MS Autotech Co.Ltd trades at KRW 1,640 versus a fair value of KRW 1,314 (-20%), while O’Reilly Automotive trades at $85.82 versus $48.08 (-44%).

O’Reilly Automotive has the higher quality score (65/100).

Open MS Autotech Co.Ltd live analysis →

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.