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STOCK COMPARISON

Travel Expert Asia Enterprises vs Booking Holdings: Fair Value & Quality

Both stocks run through our valuation models. Here is how Travel Expert Asia Enterprises (1235) and Booking Holdings (BKNG) compare, as of Aug 11, 2026.

As of Aug 11, 2026, Fair Value Calculator sees Travel Expert Asia Enterprises as the less overvalued of the two: Travel Expert Asia Enterprises trades at HK$0.20 versus a fair value of HK$0.15 (-25%), while Booking Holdings trades at $214 versus $153 (-29%).
Travel Expert Asia Enterprises
1235.HK · HKD · Consumer Discretionary
-25%
upside to fair value
overvalued
PriceHK$0.20
Fair ValueHK$0.15
Quality61/100
Booking Holdings
BKNG · USD · Consumer Discretionary
-29%
upside to fair value
overvalued
Price$214
Fair Value$153
Quality88/100

Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

Travel Expert Asia EnterprisesBooking Holdings
Valuation
—P/E (TTM)24.1×
0.04×P/S (TTM)5.12×
0.19×P/B—
—EV/EBITDA13.6×
—PEG0.75×
—Dividend yield0.9%
—Dividend per share$1.58
Profitability
0%Net margin22%
-2%Operating margin25%
1%Return on equity226%
-1%Return on assets22%
Growth
29%Revenue growth (YoY)16%
191.8%Avg. growth/yr (3Y)16.3%
-2.3%Avg. growth/yr (5Y)31.7%
Balance & size
$12MMarket cap$142B
weakGrowth qualityhealthy

Booking Holdings leads: 3 to 5 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Travel Expert Asia Enterprisesof which business quality 65 · market factors 70 Booking Holdingsof which business quality 84 · market factors 54
ProfitabilityMargins and returns on capital today
54
87
Quality GrowthAre margins and returns improving?
47
43
CashflowEarnings quality: real cash, not paper profit
66
96
Fin. StrengthBalance sheet, leverage, solvency risk
79
83
InvestmentDisciplined investing over empire-building
63
92
Low VolatilityCalm price path (market factor)
72
55
MomentumPrice trend over the last 3–12 months (market factor)
63
52
52W MomentumDistance to the 52-week high (market factor)
79
56
Net IssuanceBuybacks instead of dilution
82
100

What the models say

The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.

Travel Expert Asia Enterprises

DCF ModelsHK$0.66
Earnings-BasedHK$0.23
MultiplesHK$0.24
Asset-BasedHK$0.09
Growth DCFHK$0.67
Economic ProfitHK$0.17
Growth EarningsHK$0.28

5 of 24 models see the stock below the current price.

Booking Holdings

DCF Models$253
Earnings-Based$132
Dividend Discount$28.34
Multiples$153
Growth DCF$231
Economic Profit$113
Growth Earnings$187

14 of 23 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Travel Expert Asia Enterprises
Bear HK$0.11Fair Value HK$0.15Bull HK$0.18
HK$0.20 = current price (white tick)
Booking Holdings
Bear $114Fair Value $153Bull $192
$214 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Travel Expert Asia Enterprises · Consumer Discretionary

Quality score61 · above median
Fair value upside-25% · below median

Booking Holdings · Consumer Discretionary

Quality score88 · Top 25%
Fair value upside-29% · below median

Bottom line

As of Aug 11, 2026, Fair Value Calculator sees Travel Expert Asia Enterprises as the less overvalued of the two: Travel Expert Asia Enterprises trades at HK$0.20 versus a fair value of HK$0.15 (-25%), while Booking Holdings trades at $214 versus $153 (-29%).

Booking Holdings has the higher quality score (88/100).

See the full analysis →
Travel Expert Asia Enterprises · Booking Holdings

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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.