Hankook Cosmet vs Procter & Gamble: Fair Value & Quality
Both stocks run through our valuation models. Here is how Hankook Cosmet (123690) and Procter & Gamble (PG) compare, as of Aug 10, 2026.
As of Aug 10, 2026, Fair Value Calculator sees Procter & Gamble as the less overvalued of the two: Hankook Cosmet trades at KRW 6,620 versus a fair value of KRW 1,193 (-82%), while Procter & Gamble trades at $146 versus $108 (-26%).
Hankook Cosmet
123690.KO · KRW · Consumer Staples
-82%
upside to fair value
overvalued
PriceKRW 6,620
Fair ValueKRW 1,193
Quality56/100
Procter & Gamble
PG · USD · Consumer Staples
-26%
upside to fair value
overvalued
Price$146
Fair Value$108
Quality75/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
Hankook CosmetProcter & Gamble
Valuation
—P/E (TTM)21.5×
—P/S (TTM)3.95×
—P/B6.58×
—EV/EBITDA14.3×
—PEG4.13×
—Dividend yield2.9%
—Dividend per share$4.23
Profitability
2%Net margin19%
9%Operating margin23%
4%Return on equity31%
1%Return on assets11%
Growth
-15%Revenue growth (YoY)7%
8.8%Avg. growth/yr (3Y)1.7%
3.2%Avg. growth/yr (5Y)3.5%
Balance & size
0.01×Debt / equity0.48×
$68MMarket cap$342B
mixedGrowth qualityhealthy
Procter & Gamble leads: 2 to 6 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
Hankook Cosmetof which business quality 59 · market factors 19Procter & Gambleof which business quality 71 · market factors 54
ProfitabilityMargins and returns on capital today
54
73
Quality GrowthAre margins and returns improving?
19
46
CashflowEarnings quality: real cash, not paper profit
InvestmentDisciplined investing over empire-building
62
85
Low VolatilityCalm price path (market factor)
52
95
MomentumPrice trend over the last 3–12 months (market factor)
6
40
52W MomentumDistance to the 52-week high (market factor)
6
33
Net IssuanceBuybacks instead of dilution
82
91
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
Hankook Cosmet
DCF ModelsKRW 2,557
Earnings-BasedKRW 952
MultiplesKRW 1,448
Asset-BasedKRW 1,399
Growth DCFKRW 2,325
Economic ProfitKRW 1,407
Growth EarningsKRW 1,115
22 of 22 models see the stock below the current price.
Procter & Gamble
DCF Models$97.73
Earnings-Based$85.21
Dividend Discount$59.55
Multiples$120
Asset-Based$14.97
Growth DCF$74.21
Economic Profit$68.20
Growth Earnings$112
24 of 24 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
Hankook Cosmet
Bear KRW 894Fair Value KRW 1,193Bull KRW 1,491
KRW 6,620 = current price (white tick)
Procter & Gamble
Bear $70.77Fair Value $108Bull $151
$146 = current price (white tick)
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Hankook Cosmet · Consumer Staples
Quality score56 · above median
Fair value upside-82% · bottom 25%
Procter & Gamble · Consumer Staples
Quality score75 · Top 25%
Fair value upside-26% · below median
Bottom line
As of Aug 10, 2026, Fair Value Calculator sees Procter & Gamble as the less overvalued of the two: Hankook Cosmet trades at KRW 6,620 versus a fair value of KRW 1,193 (-82%), while Procter & Gamble trades at $146 versus $108 (-26%).
Procter & Gamble has the higher quality score (75/100).
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
