Hankook Cosmetics Co (123690) Fair Value & Analysis
Consumer Defensive · KR · Market cap 96.6B KRW
Fair value as of: Jul 22, 2026
From 22 valuation models · updated 19 days ago
Share price +2.3% over the past month.
A solid business, but screening 82% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case (1,491 KRW). The favourable scenario is already priced in.
- Solid but not exceptional quality (56/100) and above fair value, neither a clear bargain nor a standout compounder.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 22, 2026.
How to read this chart
60‑month range 5,200 KRW – 12,950 KRW · fair‑value band 894.42 KRW – 1,491 KRW · the 6,620 KRW price screens above the 1,193 KRW fair value. Dashed = 300-day average. As of Jul 22, 2026.
Analysis
Hankook Cosmetics Co (123690) currently trades at 6,620 KRW, while our model-based Fair Value estimate is 1,193 KRW, implying the stock looks roughly 82.0% overvalued today. The Quality Score stands at 56/100 (solid quality), in the Consumer Defensive sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Hankook Cosmetics Co generated revenue of 81.4B KRW at a net margin of 1.7%. Revenue declined 14.9% year over year. It earns a return on equity of 3.7%. Net debt stands at 4.9B KRW. Fundamentals as of Jul 22, 2026
Our scenario range runs from 894.42 KRW (bear case) to 1,491 KRW (bull case); at 6,620 KRW, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 49% below its 52-week high and 7% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at -26% fair-value upside, at -82%, 123690 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 22 models by family
Widest divergence: DCF Models (2,513 KRW) versus Earnings-Based (583.03 KRW). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 22, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 59 · Market factors (momentum, volatility) 19
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Hankook Cosmetics Co., Ltd. engages in the manufacture and sale of cosmetics in South Korea and internationally. It offers make up, eye cream, peeling gel, perfume, candle, body and hair care, sun care, pack/sheet mask, emulsion, baby care, mask, serum, cleansing, eye shadow, ampule, essence, toner, and cream products.
Full company description
Hankook Cosmetics Co., Ltd. engages in the manufacture and sale of cosmetics in South Korea and internationally. It offers make up, eye cream, peeling gel, perfume, candle, body and hair care, sun care, pack/sheet mask, emulsion, baby care, mask, serum, cleansing, eye shadow, ampule, essence, toner, and cream products. The company sells its products under the Sansim, Hyoum, CONTINUE, OSSION, Jutanhak, Daol, IDEM, Beautri, TONE fit SUN, O'earth, PHYTO CARRIER, Temptation, and other brands. It is also involved in real estate rental and leasing business. The company was founded in 1961 and is headquartered in Seoul, South Korea.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Hankook Cosmetics Co reported revenue of 85.0B KRW in FY2025 versus 67.0B KRW in FY2021, a compound +6.2%/yr. Reported net income was 1.1B KRW in FY2025.
123690 screens 82% overvalued. Compare with The Procter & Gamble Company →
Peer Group
Household & Personal Products · 244 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Household & Personal Products median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Household & Personal Products stocks, each showing price versus our Fair Value estimate (as of Jul 22, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| The Procter & Gamble Company PG | $146.80 | $108.16 | -26% |
| Unilever PLC ULN | 1,080 MXN | 1,273 MXN | +18% |
| Hindustan Unilever Limited HINDUNILVR | ₹2,144 | ₹1,000 | -53% |
| Essity AB ESSITYA | kr 279.00 | kr 250.02 | -10% |
| Godrej Consumer Products Limited GODREJCP | ₹1,088 | ₹367.64 | -66% |
| Marico Limited MARICO | ₹846.75 | ₹233.05 | -72% |
| APR Co 278470 | 375,000 KRW | 151,222 KRW | -60% |
| Dabur India Limited DABUR | ₹429.45 | ₹181.60 | -58% |
| Kimberly-Clark de México, S. A. B. de C. V., KIMBERA | 38.07 MXN | 50.09 MXN | +32% |
| PT Unilever Indonesia Tbk UNVR | 1,730 IDR | 1,934 IDR | +12% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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