Hankook Cosmetics Co (123690) Fair Value & Analysis
Consumer Defensive · KR · Market cap 112B KRW
Fair value as of: Jun 24, 2026
Analysis
Hankook Cosmetics Co (123690) currently trades at 5,930 KRW, while our model-based Fair Value estimate is 1,473 KRW — implying the stock looks roughly 75.2% overvalued today. We read business quality at 95/100 (high quality), in the Consumer Defensive sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: high).
About the company
Hankook Cosmetics Co., Ltd. engages in the manufacture and sale of cosmetics in South Korea and internationally. It offers make up, eye cream, peeling gel, perfume, candle, body and hair care, sun care, pack/sheet mask, emulsion, baby care, mask, serum, cleansing, eye shadow, ampule, essence, toner, and cream products. The company sells its products under the Sansim, Hyoum, CONTINUE, OSSION, Jutanhak, Daol, IDEM, Beautri, TONE fit SUN, O'earth, PHYTO CARRIER, Temptation, and other brands. It is also involved in real estate rental and leasing business. The company was founded in 1961 and is headquartered in Seoul, South Korea.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.