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STOCK COMPARISON

ZUM Internet vs Alphabet Inc Class C: Fair Value & Quality

Both stocks run through our valuation models. Here is how ZUM Internet (239340) and Alphabet Inc Class C (GOOG) compare, as of Oct 2, 2026.

As of Oct 2, 2026, Fair Value Calculator sees Alphabet Inc Class C as the less overvalued of the two: ZUM Internet trades at KRW 2,490 versus a fair value of KRW 2,147 (−13.8%), while Alphabet Inc Class C trades at $335 versus $334 (−0.2%).
ZUM Internet
239340.KQ · KRW · Information Technology
−13.8%
upside to fair value
overvalued
PriceKRW 2,490
Fair ValueKRW 2,147
Quality48/100
Alphabet Inc Class C
GOOG · USD · Communication Services
−0.2%
upside to fair value
fairly valued
Price$335
Fair Value$334
Quality67/100
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Head-to-head numbers

Green is the better side of a row, red the weaker one (for valuation multiples: lower = cheaper). Grey rows are for reference only and are not scored.

betterweakerfor reference, not scored

ZUM InternetAlphabet Inc Class C
Valuation
n/aP/E (TTM)17.4×
n/aForward P/E (FY2027)22.5×
n/aP/S (TTM)9.41×
n/aP/B10.10×
n/aEV/EBITDA24.3×
n/aPEG1.24×
−13.8%Fair value upside−0.2%
n/aDividend yield0.2%
n/aDividend per share$0.85
Profitability
-46.7%Operating margin34.0%
n/aEBIT margin trend (5Y)1.42×
-38.1%Return on equity48.7%
-10.7%Return on assets13.0%
Growth
-15.1%Revenue growth (YoY)24.2%
-12.1%Avg. growth/yr (3Y)12.5%
-8.1%Avg. growth/yr (5Y)17.2%
n/aValue creation/yr+28.9%
Balance & size
n/aInterest coverage (EBIT/interest)903.3×
n/aDebt / equity0.11×
$12MMarket cap$4.2T
weakGrowth qualityexpensive
Forward P/E: price divided by the analyst consensus for the first fiscal year that has not started yet. The current year carries special items from quarters already reported. Alphabet Inc Class C: FY 2026 earnings estimate probably distorted by a special item known to analysts (20.62 is not between the FY 2025 actual of 10.81 and the FY 2027 estimate of 14.9).
Valuation multiples (P/E, P/S, P/B, EV/EBITDA) are shown but not scored here: the two companies sit in different sectors, and multiples only compare fairly between similar business models. PEG stays scored, as it relates the P/E to growth.

Alphabet Inc Class C leads: 0 to 6 metric wins.

n/a = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

ZUM Internetof which business quality 48 · market factors 13 Alphabet Inc Class Cof which business quality 67 · market factors 59
ProfitabilityMargins and returns on capital today
22
84
Quality GrowthAre margins and returns improving?
28
56
CashflowEarnings quality: real cash, not paper profit
22
61
Fin. StrengthBalance sheet, leverage, solvency risk
64
82
InvestmentDisciplined investing over empire-building
100
8
Low VolatilityCalm price path (market factor)
42
54
MomentumPrice trend over the last 3–12 months (market factor)
1
57
52W MomentumDistance to the 52-week high (market factor)
1
68
Net IssuanceShare count: buybacks or dilution?
82
84

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyZUM InternetPrice KRW 2,490Alphabet Inc Class CPrice $335
DCF Modelsn/a−40.5%below the price$199
Earnings-Basedn/a−23.0%below the price$258
Dividend Discountn/a−95.3%below the price$15.59
Multiplesn/a−60.7%below the price$132
Asset-Based−85.6%below the priceKRW 358−93.3%below the price$22.60
Growth DCFn/a−46.1%below the price$180
Economic Profitn/a−56.2%below the price$147
Growth Earningsn/a+1.8%close to the price$341
Minimum−85.6%below the priceKRW 358−95.3%below the price$15.59
Maximum−85.6%below the priceKRW 358+1.8%close to the price$341
Median−85.6%below the priceKRW 358−51.2%below the price$163
Geometric mean−85.6%below the priceKRW 358−67.1%below the price$110

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

ZUM Internet: 1 of 1 models see the stock below the current price.

Alphabet Inc Class C: 22 of 26 models see the stock below the current price.

Scenario ranges

From our cautious bear scenario to the optimistic bull scenario. The white tick is the current price (value above it), the green tick the fair value (value below it): if the price sits left of the fair value, there is room to rise.

ZUM Internet
Price KRW 2,490
Fair Value KRW 2,147
Bear KRW 1,417Bull KRW 2,683
Alphabet Inc Class C
Price $335
Fair Value $334
Bear $210Bull $638

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

ZUM Internet · Information Technology

Quality score48 · below median
Fair value upside−13.8% · above median

Alphabet Inc Class C · Communication Services

Quality score67 · Top 25%
Fair value upside−0.2% · below median

Bottom line

As of Oct 2, 2026, Fair Value Calculator sees Alphabet Inc Class C as the less overvalued of the two: ZUM Internet trades at KRW 2,490 versus a fair value of KRW 2,147 (−13.8%), while Alphabet Inc Class C trades at $335 versus $334 (−0.2%).

Alphabet Inc Class C has the higher quality score (67/100).

Open Alphabet Inc Class C live analysis →

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.