Softcare vs Procter & Gamble: Fair Value & Quality
Both stocks run through our valuation models. Here is how Softcare (2698) and Procter & Gamble (PG) compare, as of Aug 17, 2026.
As of Aug 17, 2026, Fair Value Calculator sees Procter & Gamble as the less overvalued of the two: Softcare trades at HK$34.78 versus a fair value of HK$17.68 (-49%), while Procter & Gamble trades at $145 versus $108 (-25%).
Softcare
2698.HK · HKD · Consumer Defensive
-49%
upside to fair value
overvalued
PriceHK$34.78
Fair ValueHK$17.68
Quality82/100
Procter & Gamble
PG · USD · Consumer Staples
-25%
upside to fair value
overvalued
Price$145
Fair Value$108
Quality75/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
SoftcareProcter & Gamble
Valuation
14.1×P/E (TTM)21.5×
3.53×P/S (TTM)3.95×
0.45×P/B6.58×
—EV/EBITDA14.3×
—PEG4.13×
0.4%Dividend yield2.9%
HK$0.09Dividend per share$4.23
Profitability
21%Net margin19%
25%Operating margin23%
31%Return on equity31%
18%Return on assets11%
Growth
-4%Revenue growth (YoY)7%
-37.9%Avg. growth/yr (3Y)1.7%
-20.8%Avg. growth/yr (5Y)3.5%
Balance & size
—Debt / equity0.48×
$2BMarket cap$342B
weakGrowth qualityhealthy
Softcare leads: 7 to 4 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
Softcareof which business quality 76 · market factors 64Procter & Gambleof which business quality 71 · market factors 52
ProfitabilityMargins and returns on capital today
69
73
Quality GrowthAre margins and returns improving?
80
46
CashflowEarnings quality: real cash, not paper profit
InvestmentDisciplined investing over empire-building
87
85
Low VolatilityCalm price path (market factor)
44
95
MomentumPrice trend over the last 3–12 months (market factor)
77
37
52W MomentumDistance to the 52-week high (market factor)
67
29
Net IssuanceBuybacks instead of dilution
90
91
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
Softcare
DCF ModelsHK$17.18
Earnings-BasedHK$15.69
Dividend DiscountHK$4.26
MultiplesHK$24.72
Asset-BasedHK$4.81
Growth DCFHK$14.90
Economic ProfitHK$16.06
Growth EarningsHK$21.71
24 of 24 models see the stock below the current price.
Procter & Gamble
DCF Models$97.73
Earnings-Based$85.21
Dividend Discount$59.55
Multiples$120
Asset-Based$14.97
Growth DCF$74.21
Economic Profit$68.20
Growth Earnings$112
24 of 24 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
Softcare
Bear HK$13.87Fair Value HK$17.68Bull HK$28.23
HK$34.78 = current price (white tick)
Procter & Gamble
Bear $70.77Fair Value $108Bull $151
$145 = current price (white tick)
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Softcare · Consumer Defensive
Quality score82 · Top 25%
Fair value upside-49% · below median
Procter & Gamble · Consumer Staples
Quality score75 · Top 25%
Fair value upside-25% · below median
Bottom line
As of Aug 17, 2026, Fair Value Calculator sees Procter & Gamble as the less overvalued of the two: Softcare trades at HK$34.78 versus a fair value of HK$17.68 (-49%), while Procter & Gamble trades at $145 versus $108 (-25%).
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
